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Content Marketing Cycle

What is content marketing?

By Dawn McGruer FRSA / May 4, 2016 /

so what is Content marketing? It is probably the most popular aspect of marketing across the internet for business due to the return on investment it provides. Marketing is impossible without the creation of content and over recent years we have seen decline of spend across more traditional methods of advertising such as banner or pay per click…

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what is seo

What is SEO / Search Engine Optimsiation?

By Dawn McGruer FRSA / May 4, 2016 /

SEO or search engine optimisation is possibly one of the most misunderstood elements of online marketing. Digital agencies have made a tidy profit from businesses lack of knowledge on the subject and unfortunately in some cases caused some detrimental results through applying bad practices. The term ‘search engine optimsiation‘ quite simply refers to the appearance in…

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best digital marketing courses

Best Digital Marketing Courses

By Dawn McGruer FRSA / February 9, 2016 /

TOP 5 Most Popular Courses We trained over 2500 delegates in digital & social media skills last year – We are often asked ‘what are the most popular courses?’ – So here they are! We have compiled a list of the top 5 best digital marketing courses based on their popularity over a 12 month period and also most…

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digital quallification

Business Consort Commended for Digital Qualification Success

By Dawn McGruer FRSA / February 2, 2016 /

We’ve done it again with the help of our students who have achieved excellent results in their digital qualification – CAM Diploma in Digital Marketing which is Accredited by The Chartered Institute of Marketing. Business Consort – Digital & Social Media Academy have received yet another commendation from The Chartered Institute in Marketing to mark the…

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