Professional Diploma in Digital Marketing

Digital Marketing Institute – Professional Diploma in Digital Marketing

  • The Professional Diploma in Digital Marketing is an in-depth 30 hour course created and validated by digital marketing industry specialists.

    Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career – Alumni Survey Results 2016

    Study Time: 30 hrs

    • Assessment: 3 hr Multiple Choice Exam
    • Resources: Video lectures, Slides, Practical Exercises
    • Study Options: Online or face-to-face 2-Day FAST TRACK Course in London or Manchester
    • Cost: Introductory Offers for ONLINE  £1249 + VAT (normally £1549 + VAT) or CLASSROOM £1349 (normally £1749)
    • Additional Fees: Exam Fee £140
    • Level: 5 – Industry validated syllabus 

    The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere.

    There are 10 modules covering the following topics;

    1. Introduction to Digital Marketing
    2. Search Marketing: SEO
    3. Search Marketing: PPC
    4. Digital Display Advertising (DDA)
    5. Email Marketing
    6. Social Media Marketing (Part 1)
    7. Social Media Marketing (Part 2)
    8. Mobile Marketing
    9. Analytics
    10. Strategy & Planning

    Study ONLINE or attend our 2-DAY intensive FAST TRACK classroom courses in London or Manchester

DMI Professional Diploma in Digital Marketing 2016-17 Brochure & Syllabus

Who should study the course?

The Professional Diploma is recommended for a variety of professionals:

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Small business owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organisation
  • Anyone looking to pursue a career in digital marketing

This course benefits various levels of skill and experience, and will empower you to maximise the impact of your marketing through powerful digital tools.

Syllabus Advisory Council – The Syllabus Advisory Council contributes to the development of internationally recognised and respected standards that support digital marketing education by ensuring the consistency of our industry-certified training.

syllabus advisory council

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Do I need to have a marketing background to take the Professional Diploma?

Anyone can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Why should I study Digital Marketing Institute – Professional Diploma in Digital Marketing?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 17,000 people in 80 countries have graduated with a Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
What can you expect?
Through dynamic video presentations and practical learning activities including tutorials and exercises, you will enjoy a hands-on learning experience that will build a strong foundation in the key specialisms within digital marketing.
You will cover the main concepts, techniques and skills required to develop, plan and implement an effective digital marketing strategy.
What will you learn?
By the end of this course, you will be able to:
• Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives
• Measure and optimise your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyse and optimise your overall digital marketing activity
• Create a formal digital marketing plan for your business

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