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Foundation Digital Marketing Course Manchester (2-Day)

£1,549.00£1,749.00 £649.00£749.00

2-Day Foundation Digital Marketing Course ONLY £649 + VAT 

OFFERUpgrade to study the CAM Diploma in Digital Marketing online for only £100! 

Covers 40% of the diploma syllabus

 

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Product Description

2-Day Face-to-Face Foundation Digital Marketing Training Course

This course is ideal for those looking to work or who are already working in digital marketing but requires a deeper knowledge of all marketing concepts and tools required in business.

2-day foundation course covering 40% of the diploma syllabus (continue your studies online for the further 60%)– Includes certification as the course is accredited by The Chartered Institute of Marketing, course materials, unlimited after course support, all refreshments and lunch on both days.

We offer all delegates the option when booking their place on the 2-day face-to-face digital marketing course the opportunity to achieve this professional, worldwide recognised qualification by simply upgrading to progress onto studying the diploma through our online learning community at an extra cost of £100*.

Course Level: For novice, aspiring or developing digital marketers

PLEASE NOTE for those with much more experience: We offer a fast track course (with optional diploma upgrade) which is ideal for those who are more accomplished and have more expertise in a more senior or management role as it covers 80% of the syllabus but in a very fast track manner with a lot less detail which would be required for those newer to digital. It covers auditing, planning and advanced strategies. We suggest completing this course before the fast track if you are not already running campaigns or writing strategies and plans as we cover the following areas on this course;

Our foundation digital marketing course is ONLY £649 + VAT – Option to upgrade to the Diploma in Digital Marketing for £100! – (Normally £1749View the diploma 2016 -17 brochure… 

This comprehensive two-day workshop is designed to bring you up-to-speed on the fundamental elements of digital marketing at a working level where as the fast track is positioned at a more strategic level for those who already have a good working knowledge in all areas of digital.

Course programme overview:

  • Digital Marketing
  • Content Marketing
  • Social Media
  • Email Marketing
  • Online Advertising
  • SEO (Search Engine Optimisation)
  • Conversion Rate Optimisation
  • Google Analytics
  • Basic to intermediate internet marketing strategy, planning & monitoring

You will leave the session with the necessary building blocks to start implementing and managing digital marketing campaigns.

2-day foundation courseIncludes certification as the course is accredited by The Chartered Institute of Marketing, course materials, unlimited after course support, all refreshments and lunch on both days.

This course covers all the essentials of digital marketing that would be required in executive level sales, marketing or business development role in today’s business world!

If you decide to upgrade to follow on to studying the Diploma in Digital Marketing you will achieve first level degree level as an accomplished digital marketer who could implement, run and manage a digital marketing team and run any complexity of online marketing campaigns at a senior level. View the diploma 2016-17 brochure…

Day 1; Digital Marketing Fundamentals – Concepts & Tools

  • Overview of all digital marketing landscape
  • Introduction to all current digital marketing concepts
  • Digital Communications mix – Looking at all the digital channels used in today’s business world
  • Choosing the best digital marketing tool set for your business
  • Overview of digital/ internet marketing covering the essentials of;
    • Content Marketing, Blogging & Online PR
    • Social Media Marketing Essentials
    • Email Marketing Fundamentals
    • Online Advertising Options
    • SEO (Search Engine Optimisation)
    • Conversion Rate Optimisation relating to websites and campaign landing pages
    • Google Analytics and other monitoring tools
  • Practical Session: Getting to know & learning how to use the digital tools and channels

Day 2; Digital Marketing  – The Practical implementation

  • Digital Marketing Frameworks – 7P’s, RACE and other fundamentals required in digital roles
  • Digital Marketing Strategy – Getting a basic social media, content marketing, email, advertising and SEO strategy in place
  • Digital Marketing Campaigns – Impementing and managing – The basics
  • Getting to grips with basic campaign monitoring & acting on the results
  • Basic digital marketing action plan
  • Case studies: Proven Strategies & Methods
  • Practical Session: Where do you start? Basic digital marketing review & auditing using digital tools & Campaign Planning Session

Where is the venue?

From January 2017 we will be hosting all Manchester courses in our NEW venue Business Consort, St James’s Buildings, 61-95 Oxford Street, Manchester M1 6EG

St James’ is an easily accessible destination in the heart of the city centre is located less than a five minute walk from Oxford Road train station, St Peters Square Metrolink stop and a number of NCP car parks. It is only a 10 minute walk from Piccadilly train station too.

st-jamess-buildings-manchestermanchester_ground_floor_receptionst-james-calico

What’s included?

All course materials and refreshments PLUS unlimited after-course support.

Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

We offer all delegates the option when booking their place on the 2-day face-to-face digital marketing course the opportunity to achieve this professional, worldwide recognised qualification by simply upgrading to progress onto studying the diploma through our online learning community at an extra cost of £100*.

All attendees will receive a certificate to state they have achieved Business Consort’s foundation level of digital marketing which is the next step up from our digital marketing essentials course and those wishing to take their expertise to the next level can continue to study through our online learning community to achieve the Diploma in Digital Marketing which is recognised at level 4 (equivalent to first year degree).

Studying the online CAM Diploma in Digital Marketing – Takes 12 – 24 weeks to complete after attending the intensive 2-day fast track digital marketing course!

Business Consort – The Social Media Academy is an Accredited Study Centre & the Diploma in Digital Marketing will provide you with 35 CPD hours within The Chartered Institute of Marketing’s Chartered CPD Programme. You will receive a certificate after course completion.

* If you wish to upgrade to study the CAM Diploma in Digital Marketing in addition to attending the 2-day foundation course then all tuition, support and online course modules are included with the £100 + VAT upgrade fee but you will need to join the Chartered Institute of Marketing in order to take a qualification and become a studying member – £144 (includes an array of benefits) & pay Assessment fees for The CIM to mark your coursework – There are 3 modules to be assessed for the Diploma and each assessment fee is £85. These are both paid direct to The CIM & all details will be included in your welcome email. As soon as you book your place and if you have chosen the upgrade version you will receive your welcome email to the diploma with next steps as well as login details to access the online learning community which contains the syllabus and assignments. View the diploma 2016-17 brochure…

There are no exams required to be undertaken to acheive the diploma but the qualification comprises the following three units & you will need to complete a written assessment after each module:

  1. Digital Marketing Essentials
  2. Digital Marketing Planning
  3. Marketing and Consumer Behaviour

Course Trainer

dawn web.jpg

Dawn McGruer FRSA This training course will be hosted by Dawn McGruer FRSA. 

Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.
She is also the Director of Business Consort which was established in 2005 and has developed  it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.
With over 3 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing. She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.
Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754.
This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.
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Additional Information

Date

5th & 6th Oct (2-day), 5th & 6th Oct (+diploma), 18th & 19th Jan (2-day), 18th & 19th Jan (+diploma), 29th & 30th March (2-day), 29th & 30th March (+diploma), 21st & 22nd June (2-day), 21st & 22nd June (+diploma), 4th & 5th October (2-day), 4th & 5th October (+diploma)

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