SEO & Writing for the Web Courses London Bundle
ONLY £249 + VAT (£498 if booked separately at full price – available as half-day courses but we do strongly recommend attending both as SEO experience is necessary for writing for the web)
Test your SEO Score now and see what elements need to be fixed ready to action on our course which provides step by step tuition and checklist to fix all SEO issues as well as how to identify new opportunities of increasing your online visibility in search engines and ultimately increasing web visitors and conversion
2 x half-day face-to-face courses – 1-hour break between courses – All refreshments, course materials, certificate, copy of slides, after course support included – lunch not included
Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
Google reaches 90% of the world’s online audience so if you aren’t appearing in search results for your keywords and phrases you are missing out on a huge potential of new leads and business.
Half-day SEO Masterclass course – You will learn about how to dramatically increase your businesses online visibility and exposure. We aim to demystify search engine optimisation and address easy and practical ways your business can dominate search engines.
Course aim: This course offers practical guide to getting the most from increasing your exposure in search results using the latest techniques, tools and best practice with the aim of dramatically increasing lead generation through using proven SEO strategies and ultimately increase your business profits.
3 key objectives;
- Increase your awareness of what SEO is and how it works
- Learn how to implement your own SEO strategy
- Identify quick wins and determine the elements needed to succeed in achieving longer term goals
Half-day Writing for the Web course is ideal for businesses as well as Agencies who are involved in creating content for the web such as web pages, blog, online PR, articles, brochures, guides, landing pages, emails & whitepapers.
3 key objectives;
- Developing online copy that sells and persuades readers
- Writing copy that is SEO friendly and can be seen by search engines to ensure it displays in search results for relevant keywords
- Design and layouts of copy for websites, landing pages, blogs, Online PR and all promotional and marketing materials
Please bring laptops as the course is interactive
Course Trainer Dawn McGruer FRSA
This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.
She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.
Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.
Who should attend?
The course will suit anyone who is involved in digital marketing or PPC campaigns, either in-house or agency side. It is ideal to enhance knowledge of SEO strategy and tactics. As it covers copywriting and optimising content it is ideal for any one involved in content marketing too.
Suitable for all levels as we cover every aspect of SEO & Writing for the Web for business – We cover all the principles of SEO and how you can dramatically increase your visibility in the search engines – There will also be a practical session to actually review your own businesses search engine optimisation and we’ll look at ways for each business to enhance their exposure and monitor their successes.
This is one of our masterclass courses so we aim to ensure all delegates have the ability to implement specific actions to increase their online visibility, traffic & content conversion after the course.
All of our London courses are hosted at Business Consort, 150 Minories, Aldgate, London EC3N 1LS – Just yards from the Gherkin, Lloyds Building and Leadenhall Building (The Cheesegrater), it’s located in the very popular and trendy area of EC3. Aldgate tube is literally a 2 minute walk away and Fenchurch Street Station is very close by too. It is also only a brief 10 minute tube ride from Euston Square for those travelling into London Euston train station.