Specialist Diploma in Search Marketing (Online) ⋆ Business Consort

Fast Track Courses

Diplomas in Digital Marketing


Specialist Diploma in Search Marketing (Online)

From: £149.00 / month for 12 months

ONLINE VERSION – The Digital Marketing Institute Specialist Diploma in Digital Marketing – Acquire a globally recognised professional qualification in digital marketing.



Attendee Detail


Specialist Diploma in Search Marketing

Study online with Business Consort – Digital Marketing & Social Media Academy

Course Description 

Study Time: 30 hrs

Assessment: 3 hr Multiple Choice Exam

Resources: Video lectures, Slides, Practical Exercises

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

This specialized professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.




How much does it cost? ONLY £1249 + VAT (MASSIVE – Normally £1949 + VAT – This offer won’t ever be repeated) and all course materials & course support are included.

Flexible Payment Plans Available – £349 + VAT a month for 4 months (normally £399 / month) or £149 + VAT (normally £179 + VAT) over 12 months 

PLEASE NOTE: If you choose monthly installments you cannot sit the exam until your fees are paid in full. Our terms state that you will be liable for all payments upon enrolling on the course and if you don’t keep up your payments we will pass the account to our debt collection agency so please ensure you have the means to cover the monthly installments.

All students have 6 months to complete the course.


Transform your career and significantly increase lead generation with our Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited Search Marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.


Future-proof your employ-ability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Specialist Diploma in Search Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective search marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.


Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded one of the world’s most widely recognised digital marketing certification. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

Certified Digital Marketing Specialist in Search Marketing Search marketing is one of the most important digital disciplines as over 90% of web users rely on search engines to find what they are looking for. As such, knowledge of how to increase visibility of a brand and convert relevant traffic from within search engines is crucial to nearly every business operating in the modern marketplace. Designed by the Digital Marketing Institute, this industry aligned certification will equip professionals with the skills and knowledge needed to become a search marketing specialist.

Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.

Why should I earn this certification?

The Digital Marketing Institute has collaborated with leading industry experts to define a search marketing certification designed to create specialists and transform careers. Become a search specialist by mastering paid search and learning how to create and optimize ads using Google AdWords and Google’s Display Network. By knowing how to implement technical SEO tactics you can boost search rankings and get to grips with the most effective inbound marketing tactics available.

This professional certification is ideally suited to professionals who are responsible for the planning, implementation and measurement of search marketing campaigns such as search marketing specialists, search advertising and optimization professionals.

Similarly it is recommended to anyone looking to pursue a career or enhance their knowledge in the search marketing discipline.

What will I achieve? Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in search marketing.

Certified professionals will become specialists by learning the latest methods, techniques and tools for improving an organization’s search marketing and brand building efforts. As well as producing innovative and creative search strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.

There are ten modules in this program:

  1. Introduction to Search Marketing
  2. SEO – Setup
  3. SEO – Content
  4. SEO – Workshop
  5. PPC Advertising – Search
  6. PPC Advertising – Display Networks
  7. PPC Advertising – Video
  8. Analytics – Setup
  9. Analytics – Applied
  10. Strategy and Planning

WATCH THE DEMO: See what our Online Learning Portal looks like inside

Module Descriptions:

Introduction to Search Marketing

The Introduction to Search Marketing module introduces the key technical concepts and terminology in search marketing. You will learn how search sits within wider digital marketing practice and understand how the core search elements work together to achieve targeted and high converting traffic.

SEO – Setup

This module develops the knowledge and skills needed to implement search engine optimisation in a technically effective way. You will also be introduced to a number of common issues encountered in search engine optimisation and how to combat them.

SEO – Content

The SEO content module enables participants develop their understanding of content relevance and the technical aspects of on-page optimisation. You will know the role content plays in SEO rankings whilst also exploring technicalities such as tags, filenames, URL choices, CTR influencers, off-page optimisation and more.

SEO – Workshop

The SEO module is a workshop format in which participants will be asked to implement their considered SEO strategy employing a range of resources and tools. You will develop and demonstrate skills by auditing your own sites effectiveness and engaging with optimization techniques to achieve SEO success.

PPC Advertising – Search The PPC search advertising module details the foundational concepts of Pay-Per-Click advertising.You will learn how to set up a Google AdWords account, interact with the AdWords interface and understand the AdWords hierarchy. You will gain the skills and know-how needed to launch ads and determine which are best performing in terms of conversions and traffic.

PPC Advertising – Display Networks

The PPC display networks advertising module introduces performance indicators for Pay-Per-Click advertising display campaigns. You will learn about the importance and measurement of click-through-rates (CTR), conversion rates and average cost-per-click (CPC). You will also be introduced to the concept of the Quality Score as you learn to create detailed campaign management reports.

PPC Advertising – Video

This module investigates the opportunities available for pay-per-click advertising through display advertising networks, video hosting and mobile platforms. You will learn how to plan and implement a video advertising campaign and be able to optimize it to achieve best results.

Analytics – Setup

The analytics setup module introduces participants to the importance of measuring, monitoring and optimizing digital marketing campaigns. Upon module completion, you will realize the full functionalities of analytics and how they can be used to underpin all digital marketing activities.

Analytics – Applied

The analytics applied module develops participants understanding of the more technical aspects of analytics. You will be introduced to the concept of filters in order to formulate suitable reports, learn how to organize reporting across multiple domains, employ segmentation techniques, analyse AdWords campaigns, and generate reports detailing goals, conversions, funnels.

Strategy and Planning

This module is the cornerstone module of the certification that will; enable you to bring together the skills and knowledge gathered in the previous modules to create a coherent search marketing strategy.

Business Consort – The Social Media Academy is a Digital Marketing Institute Accredited Study Centre – You will receive a certificate after course completion.

Learn at a time that suits you with our ‘Online & learning ‘ option!  The Professional Diploma in Digital Marketing Online option provides the convenience of online learning but without dedicated times of study – All you need is access to a computer – All of your learning resources will be available on demand 24/7!


Key Features & Benefits that Business Consort Provide to all Students to support their online studies

  • High-Definition Video Style Lectures
  • Flexible Study Options
  • Industry-Validated Syllabus
  • Gain Up-To-Date Industry Knowledge
  • Internationally Recognised Accreditation
  • Supporting Downloadable Course Materials
  • Dedicated Tutor to Guide & Coach you through the Diploma
  • Draw from your Tutors Expertise in Digital Marketing
  • Access Practical Exercises
  • Recommended Reading
  • Discussion Forums to interact with other students
  • Help to prepare you for the Exam to achieve Certification
  • Access our Online Learning Community 24/7
  • Watch Video Lectures on Mobile Devices – Anywhere & Anytime!


What help & support will I get? You have access to ask questions direct to your tutor through the on demand learning community as well as the ability to connect and network with other learners. We offer monthly tutor calls to guide you through getting started, to designing a study plan to suit each student and coaching you through each step of the course from enrolling to sitting your exam. In addition, you will also be able to reach your student services be phone from 9am – 5pm Mon to Fri (GMT) on 0800 334 5784 and contact via email too.


How long will it take to qualify? There are 10 modules which is about 30 hours of video style lectures. You will need to do some research, complete some practical activities, do some reading around the topics covered in the syllabus to ensure you get as much from the course as possible. Most students are ready to take their exam within 3-4 months. You must take your exam within 6 months or enrolling.

Are there any exams & how will I be assessed?  Yes there is an exam which is 180 minutes (3 hours) – There will be a range of question formats such as Multiple Choice, Image based Selections, Matching & Hot Spot Questions.

When will I take my exam? 

  • Candidates must take the exam within 24 weeks of completing the specialist Diploma. We recommend students take the first exam 3-6 weeks after the completion of the course. If you do not book your exam well in advance of your exam eligibility end date there is a chance the test centre will not have any available dates left.
  • The Digital Marketing Institute do not offer Exam Eligibility Extensions.
  • Should a candidate fail their first exam attempt, they must repeat the exam within the exam eligibility period. Candidates have three exam attempts in total.
  • It is the candidate’s responsibility to ensure they book their exam and take any further repeat exams within their 24 week eligibility period.

Where will I take my exam? The example is computer-based delivered through Pearson VUE test centre network – 5200 centres in 180 countries to choose from! Find your nearest test centre

The dynamic qualification will provide you with knowledge underpinning the principles of search marketing and skills to enhance online visibility.

About The Digital Marketing Institute – The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. Learn from world-class digital marketing lectures and study up-to-date course content created by working industry experts.

Each course syllabus is validated by the Digital Marketing Institute’s esteemed Syllabus Advisory Council made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and Ebay. Digital Marketing Institute courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

Students gain an internationally and industry-recognised digital marketing qualification upon completion and passing of a Pearson VUE exam, perfect for displaying on your CV or LinkedIn profile.

Course Trainer – Dawn McGruer MCIM FRSA MIoD

Your online learning will be hosted by a variety of industry professionals but your dedicated tutor (Dawn McGruer) will also deliver some of these sessions and will be your coach & mentor throughout.  Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 4 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.

Dawn is also a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754 – She was invited as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.


Are there any other fees to consider? In order to achieve certification for the qualification you are assessed by 180 minute online exam which costs: £140. This is paid directly to Pearson Vue of which the all details will be included in your welcome email as well as information about registering for your exam.


As soon as you enrol you can start the course straight away – We will send you a welcome email and login details for the learning community. You can choose when you wish to register for your exam and it’s totally dependent on how long it takes you to complete the syllabus of learning materials and when you feel ready but you can talk this through on your calls with your tutor to discuss your study plan.


Why choose Business Consort as your Accredited Study Centre?

We have addressed the new need of busy individuals who want to further their learning but don’t have time to take out of their schedules to attend day / evening face to face courses. Hence this will be the only diploma worldwide delivered completely online and ours is by far the most cost-effective option versus any other study centre or delivery method.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.

Interested but want more details? Call our team now 0800 334 5784

Additional information


Upfront, 6 Months, 12 Months


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