10 Tips for Blogging
In this video Dawn McGruer MCIM FRSA MIoD who has been shortlisted as ‘Marketer of the Year' in the UK CIM Marketing Excellence Awards shares her top 10 tips for better business blogging which is part of a series she is hosting for the 30 Day Digital Challenge – 30 consecutive days of FREE digital marketing training through LIVE lunchtime learning on Facebook – These bite size sessions will be 10 minutes long and will offer a wealth of tangible and actionable tips that you can implement straight away in your business.
10 Tips for Blogging – Transcribed from the video
- Headline – Must be no longer than 80 characters as this is all that our brain can read in 3 seconds which is how long we afford to a piece of content to decide if it is relevant. We need to grab attention and also please make sure the headline you have chosen isn't already being used by competitor in Google.
- Length – Google wants any article to be over 300 words – The sweet spot is 800 to 1500 words depending on what you are writing – For instance if you write a ‘7 steps' article it would clearly need to be nearer 1000 +
- Terminology – Don't use lengthy words as our brain recognises common words as shapes after we have learnt to read them (we start with the alphabet and learn letter and then once we can read a word its now recognised as a shape) so we don't need to read it and less taxing to our brain – You can search for the 5000 common words on Google.
- Ideas – Use Google alerts and set up your competitor, your company name and keywords to get alerts emailed to you when something new appears in Google on the web.
- Your Audience can help you find blog topics and ideas because you could use your FAQ's or run a poll to see what your readers would like.
- Inspiration – Popular blogs are great to use for inspiration on what works – Buzzsumo will tell you most popular article ever written – Gleam all the ideas you can then rework it and make it better.
- Demand for your blog – Check out Google keyword planner and start searching your topic keywords to see if it is popular and worth writing – The planner tool will tell you how many people searched for that phrase last month – So match your content with reader demand.
- Visuals and Formatting – Make it easy to scan – we scan 6 times quicker online than offline – make it easy to consume by using great visuals and imagery, bullets, tables and grids and pull interesting or key stats or facts out and display as an image.
- Content Strategy – Blogging should be at the heart of your content strategy – You can re-utilise your blog over a month by sharing it once you write and publish it then taking snippets of key facts or messages within it and turning those into social media posts and drive traffic back to your blog over a period of a month.
- Call to Action – CTA – 80% read headline and 20% will read the article – front load and maybe ask them to subscribe and get engagement – Ask the to comment, like and share the article – Always allow comments and you can always use a moderation tool so you can approve it before it's published.
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The reasons behind the challenge stem from a global digital skills gap and Dawn is bringing digital to the forefront of business through this campaign with an aim to reach 1 million videos views and bring real value to those looking to maxmise their digital marketing profits.
The topics cover all of the hot topics of digital marketing right now but feel free to let us know if you'd like to add any – just comment below – please comment, like and share this post to help us reach our target and of course come and join the challenge to benefit from these 30 digital marketing training sessions.
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