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Long-Term Customers into Affiliates

So, let's take a look at what you're going to do with your long term customers in regards to turning them into affiliates. Understand that when we talk about this, it may not be suitable to do so depending on your product. Turning any one of these resources into affiliates is especially important in the world of online marketing software or info selling, because after all, affiliate marketing is at least 20% of the whole picture. That's a huge chunk.

Well, after telling you that I'm going to have to turn around now and tell you straight up that turning your long-term customers into affiliates, (or trying to) is a bad idea. Remember, these people have already spent their money with you, and have seen your affiliate offers several times. Many of them will be on your list receiving the ads for your affiliate program solely, as we talked about earlier. For this reason there is absolutely no need to hassle these people directly with anything unnecessary.

Remember, this group has already spent a whole lot of money on your stuff, and if you want to keep them coming back, every time you contact them it has to be your best work. You need to be giving them something that they want, not just sending them ads, ads, ads. Also keep in mind, this particular list of yours should be the least numerous, but the biggest spenders.

Some of these people may come along to you and buy two thousand dollar product after two thousand dollar product. You can immediately see how valuable they are.

You can also see through a little math how much more devastating it is to annoy anyone on this list or cause them to leave for any reason. Granted, you may argue there's plenty more out there, but this is where most of your advertising funds are going. Getting people to buy your products that are going to be bringing you in a mighty profit in the first place isn't a short or easy task. Be very careful what you do with this list. This is going to be the long running theme in this section about your long term customers.

So what now? How can we help you?

Business Consort Ltd – The Digital and Social Media Academy hosting CIM accredited digital and social media courses both face to face and online training courses worldwide! Read our latest testimonials & Visit www.digitalandsocialmediaacademy.com

We are providers of Chartered Institute of Marketing Accredited Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing – We have trained some of the world's largest Global brands across most industries. Grab a copy of the Syllabus & Watch the instant access webinar to discover the benefits of this worldwide professional qualification – Download Syllabus Now

Our courses have been accredited for CPD hours within The Chartered Institute of Marketing’s Chartered CPD Programme

Join our Referral Partner Programme – Sign up in less than 60 seconds – YOU EARN 20% – it has never been simpler to refer one of your contacts to us. Read More & Sign Up Online…

Join Digital Expert Club for Free – The Ultimate Digital Marketing Learning Resource with 6 levels of membership to suit every level of expertise. Why join? Watch the video now

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Optimising Your Site For Mobiles

Many people who own cell phones surf the Internet using them. Smartphones are no doubt the best arena to be surfing the web in, but the truth of the matter is that even the simplest cell phone these days likely has Internet capabilities. With this in mind, remember that more and more people are sitting around, stuck in traffic or waiting for their date to show up, tinkering with the Internet on their phone.

If you're a business with a marketing mindset, then this information is doubtlessly making you wonder how you can best turn this to your advantage insofar as getting your message across to the consumer is concerned. Having a website in general is one of the best ways to get yourself out there to the masses, and business websites are all but considered necessary these days to any business who wishes to get off the ground and advertise to a wide range of potential clients. But what about clients who are surfing on their cell phones?

The truth of the matter is that no matter how good your site looks on the computer or how well organized it is, it's likely a little awkward for those who are working with mobile browsers. Regular websites are simply not calibrated to handle mobile browsers, and the result is often squished graphics and confusing layouts.

What can assist in this matter is a website that is specifically calibrated for the use of Internet surfers using mobile phones. These specialty websites are often known as “WAP” websites, and generally project a truncated version of the company's full website. WAP websites are a great way to get headlines and multimedia downloads to your consumers in a mobile format.

Spending the money to develop a website that is specifically calibrated for a mobile web browser is another great way for a startup to break into the mobile marketing craze. Lots of people surf the Internet on their phones, and being able to reach out to these surfers is a great way to make your mobile marketing dollar stretch farther than with other methods. Also, if you're worried about certain kinds of mobile marketing being too “intrusive,” having a mobile website is a more latent way to take advantage of mobile marketing while still getting in on the trend.

In order to find people who can help you calibrate your business' mobile website, you can search online for companies that specialize in “mobile web development.” Those who do work in this department are different than traditional web designers, so be sure that you know who you're working with and what their capabilities are insofar as mobile web design is concerned before making a commitment.

So what now? How can we help you?

Business Consort Ltd – The Digital and Social Media Academy hosting CIM accredited digital and social media courses both face to face and online training courses worldwide! Read our latest testimonials & Visit www.digitalandsocialmediaacademy.com

We are providers of Chartered Institute of Marketing Accredited Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing – We have trained some of the world's largest Global brands across most industries. Grab a copy of the Syllabus & Watch the instant access webinar to discover the benefits of this worldwide professional qualification – Download Syllabus Now

Our courses have been accredited for CPD hours within The Chartered Institute of Marketing’s Chartered CPD Programme

Join our Referral Partner Programme – Sign up in less than 60 seconds – YOU EARN 20% – it has never been simpler to refer one of your contacts to us. Read More & Sign Up Online…

Join Digital Expert Club for Free – The Ultimate Digital Marketing Learning Resource with 6 levels of membership to suit every level of expertise. Why join? Watch the video now

Get instant access to our webinar about growing your business through digital and social media marketing & Download your free copy of the 70-Page Ultimate Digital marketing Guide & Sign up for our weekly lead generation email learning series

Check out our You tube Channel & Connect with us;

Linked in http://uk.linkedin.com/in/businessconsort

Facebook https://www.facebook.com/businessconsortsocialmediaacademy

Twitter http://twitter.com/businessconsort

 

 

 

7 Phases of Customer Life Cycle Marketing

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1.) Phase One – Attract – This relates to attracting visitors

When I ask my businesses what would be their number one wish – They often reply ‘Get more visitors to our website'.

You may or may no agree but the harsh reality is that 75% of transactions originate from a search engine regardless whether the purchase is made online through an e-commerce site or in a physical location such as high street stores etc.

So what does this mean – Quite simply it means that if your business isn't visible in search results for your key words or phrases then you are losing business!

The customer journey is a key consideration for every business – Think how you would go about sourcing a product or service. I would say most of us would turn to a search engine to research it further.

Then we would select the best looking ‘search result'.

This is a step most businesses forget – They skip straight to assuming ‘once I appear on page one of Google then they visit my site'.

I am afraid to say that this assumption can be costly to a business because what we actually do is scan the little paragraphs of text to see which one we like the look of – the one that stands out most for whatever reason.

There is a big opportunity for businesses here to stand out from the crowd and if – In marketing terms you OVP (Online Value Proposition) is appealing enough then we choose you but ensure the message seen here is consistent to the one they see when they arrive at your website.

So if it said '12 months for the price of 10′ then they must be able to see this message at first glance when they click-through to your site so they know they have come to the right place – If it's not they'll go back to the search results and choose your competitor.

For instance, the term ‘airline tickets' you can see from the below example that there are an array of paid and organic searches to choose from.

With Paid advertising you choose your advert text to appeal to viewers (PPC) and for natural / organic searches you must ensure your website title  says exactly what you want to appear in search results. You only have 160 characters so make sure it's good!

ppc-ad-example

Okay – so you appear in search results, your position and headline grabs attention – what next?

Well the searcher chooses YOUR business then visits your website. Congratulations they have arrived!

We must also consider the other traffic drivers responsible for your traffic – You can use your Google analytics account to see your current site traffic plus the ‘social settings' area in ‘admin' will tell you which social networks, blogs etc are sending your site the most traffic – Just pop the link in to the social settings list and let Google analytics show you which sources are sending you the most visitors. This will help you establish where to concentrate your efforts and resources.

Other traffic drivers will include things such as social networks, blogs, email campaigns, other online advertising, online press releases, QR codes (Quick response), You Tube – We will cover this in more detail in coming posts including what happens when they land on your site.

Most businesses spend their time grappling to generate more leads – The ideal would be to attract leads rather than have to hunt them out.

To attract visitors to generate leads the process is simple but often neglected. Lead magnets which are things such as free white papers, case studies, reports, webinars, guides and various downloads that add value to the prospect which will entice them to firstly visit you landing pages or websites then part with their data thus becoming a lead in your sales funnel.

These leads will see listings in Google, PPC ads, landing page links or website links in email campaigns, on social networks, blogs and other traffic drivers for your fabulous valuing adding resource that will help their business or satisfy their need want.

Creating lead magnets ( a value adding resource) doesn't have to be a long and arduous task – You can create webinar events, guides, tips sheets and reports fairly quickly for your business – Then design fully hosted landing pages in minutes with key benefits and lead capture forms too – Hey presto you have a link to send out in emails, post on blogs or social networks or in QR code campaigns which will start attracting leads.

This approach is guaranteed to be far more effective in attracting and capturing leads as 97% of you website visitors will not be ready to buy when they visit your site so what happens to them – They are lost into the abyss unless you have something to capture their interest when they arrive at your website or landing page.

We will cover phase 2 – ‘Capture' in our next blog.

Recommended Resources

Create webinarsGotwebinar for up to 1000 attendees or GotoMeeting for meetings less than 25 people or Try Google Hangout.

Create Landing PagesInstaPage – No technical knowledge needed and costs only £6 a page – Easy to use and you can have a live landing page in minutes as there are tons of templates to choose from that you can customise and brand.

Create Email CampaignsMailChimp is great because it connect s to your InstaPage and when someone submits a form their data goes straight into your MailChimp email marketing list. Other email software I like are Constant Contact and IContact.

What now?

Make sure you Follow our Blog & Subscribe to receive Phase 2 through to 7

So, how can we help?

1.) Free Digital Marketing Learning ResourcesCheck out Free Digital Resources & 21-Page Social Media Guide

2.) Work with us – Check out the 7 Week Life Cycle Marketing Training Programme we have developed to help you increase lead generation and conversion – Read more…

Checkout out our website for more resources www.thesocialmediaacademy.org

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Dawn McGruer FRSA’s Social Media Marketing Tips for Increased Business Profits Interview

In this short interview Dawn reveals…

* Why you can compete with the big companies because of Social Media

* How to never cold call again, by using Social Media to warm up your prospects before calling them

* 3 reasons why every business must have a Social presence in 2012

* How to keep your audience glued to your updates

* The importance of starting off on the right foot when it comes to relationship marketing

* The formula to calculate how often you should be posting on your social networks

* Dawn's recommended tool that will help you schedule your posts in advance & measure how engaged your audience are

* 3 ninja tips for Facebook, Twitter & LinkedIn

Welcome to Business Consort Digital Academy

Business Consort Digital Academy aims to provide the ultimate resource for those wishing to learn, keep up to date & extend their knowledge in the social and digital marketing arena.

We provide online courses and face-to-face training in London, & Manchester covering all topics associated with internet, social media & digital marketing.

We also offer In-House Team Training tailored for your own business objectives and for your own employees development at your own premises.

Need help finding the right course or qualification for you or your team – Just get in touch and call us on 0800 334 784 or email us

Our courses have been designed for those wanting to work in marketing or professionals who want a specialist knowledge & understanding of what digital marketing is, how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

75% of transactions originate from a search engine so if your business doesn't appear in search results you are not only missing out on web traffic but ultimately your losing leads to your competitors.

All the content we provide through this site will help you increase web traffic, increase lead generation and improve results from your digital and social media marketing efforts tenfold.

Business Consort are providers of Chartered Institute of Marketing Accredited Social Media and Digital Marketing Training Courses including Digital Marketing Diplomas – We have trained some of the world's largest Global brands across most industries.

Students gaining the Diploma in Digital Marketing have a achieved a professional and academic qualification that is recognised worldwide in a subject that is invaluable within any business today with 95% of UK employers see the CAM Diploma in Digital Marketing as the qualification to attain – Source: www.cim.co.uk

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Business Consort Ltd for the excellent standard of results achieved for assessments submitted in the 2014-2016 assessments session for all units of the CAM Diplomas.

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