#HowtoDigitalCampaign

It’s a phrase that has become second nature to us – whether we’re unsure of a spelling, looking for a restaurant to try or hunting for a new job, ‘google it’ is our go-to solution.   For businesses, appearing in search engines is one of the most sought-after goals; regardless of the sector in which…

Measurement is what enables you to adapt, optimise and improve your campaigns, so it’s an essential part of any marketing strategy. Metrics will give you an idea of what doesn’t work so your efforts and investment can be put into what does.   The key to any business activity, particularly from a marketing standpoint, is…

Regardless of your level of responsibility or ranking within an organisation, it’s fair to say that your role will encompass some form of forward planning and strategising. Whether you’re a c-suite board member mapping out the business growth plan for the year ahead or a junior exec plotting in upcoming key events for your line…

Social networks present a huge marketing opportunity to businesses and are fast becoming the preferred way to reach customers. However, making waves across Facebook and Twitter requires much more than simply creating a profile. An effective campaign needs a considered strategy, as well as an element of persistence, if you are to achieve results that…