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Business Consort Gets Commended for Excellent Performance

A big congratulations to all of our team at Business Consort Digital & Social Media Academy is needed because we just received a letter from The Chartered Institute of Marketing advising us we have been commended for the 15th time which is simply amazing news.

We have a 99% pass rate and are extremely proud of every single student we have certified and trained over the past 14 years and there is no better feeling than when our students get their diploma results for the assignments they complete over their course. We get to celebrate success for over 5000 students a year who get certified in digital marketing from attending our 3-day fast track courses or studying online and go on to graduate with the most in demand qualification in business – The CIM Digital Diploma in Professional Marketing.

This puts our alumni in the top 1% of marketers across the globe which is an amazing accoldae to have achieved.

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Business Consort Ltd for the excellent performance of its students during the April 2019 assessment session. So a big thanks to our team and students for making us proud again and again.


Meet Mark Davis our New Learning Support Manager

Mark Davis PG Dip. M, MA, Chartered Marketer, Cert Ed – Learning Support Manager & Marketing Strategist and Marketing Analyst.

Mark Davis has been in marketing and sales for over 30 years and is a qualified Senior CIM Examiner and we welcome Mark as our latest team member – our Learning Support Manager at Business Consort – Digital & Social Media Academy.

A passionate Marketer, educationalist, trainer and business development mentor he has worked across many differing business sectors supporting them with their growth, marketing and development plans, improving performance and up-skilling individuals and teams for the 21st Century. He has worked with organisations both large and small such as Allianz, Tony Pryce Sports, Westland Helicopters and many other SME organisations in the past. His passion is the growth and development of local SMEs. By understanding their needs, he has become part of the success of these organisations across all the differing sectors – Business, Arts and The Third sector.

Mark will be supporting our CIM diploma students through completing their assignments, providing 1:1 feedback and answering questions to ensure our continued student success as well as oustanding results as a CIM study centre of excellence.

we currently have just over 2000 stduents studying online so Mark will work with current cohorts to support their online learning experience.

He will be working closely with our Founder & Head CIM Tutor Dawn McGruer FRSA FCIM who has been award multiple awards this year for her acheivements in marketing (Finalist Marketer of the Year), public speaking (Female Speaker of the Year) plus she was also welcomed as a lifetime Fellow with th Royal Society as well as the CIM.

We have been a CIM study centre of excellence since 2005 and have received numerous commendations from The Chartered Institute fo Marketing for our achievements in developing digital marketing skills through certified courses and worldwide recognised digital qualifcations such as the CIM Digital Diploma in Professional Marketing.

10 things about Mark

  • I have been married for nearly 40 years and my wife is my rock and support
  • I am passionate about marketing, its simplicity, although I continue to research and study it
  • I have two children and two grandsons who are an inspiration and make me very proud
  • I love to walk – in the countryside and continually explore
  • I enjoy fishing, cricket, rugby and football and I am good at some but not all
  • Technology is a tool and has been a great help to my portfolio career
  • I love a challenge, be that learning a new skill or doing jobs around the house
  • Our house is a project, which allows me to undertake DIY and be creative
  • I am someone who likes to get warm on a cold day, rather than cool on a hot one
  • I like to be outside rather than inside, although music is very important and part of my life



Our Fast Track and Ultimate Academy Courses Awarded Solution Framework of the Year

It certainly has been a year of achievements for Business Consort – Digital & Social Media Academy!

Here at the marketing academy and agency we have a clear mission and vision – We are firmly dedicated to developing digital skills across our digital marketers of tomorrow as well as todays professionals.

Our sole mission is to maximise digital marketing profits to scale and grow businesses. As much as we are a training provider and digital strategy agency that is just the means of achieving the goal of increasing reach, attracting more of your audience to take action and generate leads that ultimately convert into profitable customers.

We empower our clients to implement, manage, measure and improve digital marketing campaigns to drive their business forward.

Our courses are chartered institute of marketing accredited and fully certified which is essential because our courses focus on proven, tried and tested strategies and when delegates attend a course they want to knew they are getting the best quality and value to help them achieve their objectives and up-skill them in skills required in today's ever-evolving digital economy.

So we were absolutely ecstatic to say the least when won the ‘Solution Framework of the Year' award last month at The Professional Speakers Awards 208 hosted by Sunday Times Best Seller, Andy Harrington.

Not only did we pick up such a prestigious award for the model we teach on our fast track and ultimate academy courses but our Founder, Dawn McGruer FRSA FCIM won ‘Best Female Speaker' so a pretty amazing night was had by us all at the Crowne Plaza Awards Dinner in London.

This year Dawn has also made it as Finalist in the CIM Excellence Awards as ‘Marketer of the Year', been invited to judge at numerous prestigious awards but she gained a lifetime Fellowship from the CIM which can only be awarded through achievement and proven expertise.

She undertook a 30-Day Digital Challenge back in March whereby she went live for 10 minutes a day on Facebook providing 30-Days of Digital Tips to help bridge the digital sills gap which resulted in over 2.5 million video views, 11% increase in customer base – oh and a her podcast available to download from iTunes.

We also launched the ability for marketers to study a 12-month marketing programme by attending 3-day Ultimate Academy Courses in London or Manchester coupled with our signature online fast track course studied online and can be accessed 24/7 – anywhere and anytime! This new option – ‘The Consort Club‘ not only allows a year-long of developing digital skills but gives access to support from like-minded professionals in our online ‘Consort Club Community'. The Consort Club also allows customers to spread the cost with easy monthly payments starting from only £49 + VAT.

Oh and if that wasn't exciting enough we were awarded yet another commendation for achieving outstanding results in the latest CIM Digital Diploma in Professional Marketing assessment – Our 99% pass rate continues and so does our average grade B achievement.

So as we celebrate another successful year and it approaches yet nearer to 2019 we look forward to welcoming more and more students to develop their digital skills, get ahead in their careers and grow their businesses. Our aim is to welcome a further 5000 students next year to join our 20,000 + alumni to date.

NEW ‘Powerful Ways to Market Your Business Online’ Event

FREE Digital Marketing Event

8 Powerful Ways to Market Your Business Online

I want to invite you to meet me at a half-day event in London or Manchester so I can share Powerful Ways to Market Your Business Online.

REGISTER NOW – Places Limited!

Where & When:

London – Tuesday 27th November 9am-Midday 12pm @ citizenM Tower of London Hotel, 40 Trinity Square, London EC3N 4DJ

Manchester – Friday 19th October 9am-Midday 12pm @  Manchester Art Gallery, Mosley Street, Manchester. M2 3JL

FREE to Attend – Refreshments Included

So as I embark on my 14th year in business I look back on what has contributed towards my success and that of my businesses.

As an entrepreneur and owner of an established digital academy and agency I have a very specific interest in how and why a business succeeds.

One of the biggest reasons a business is not reaching its full potential is insufficient marketing or cost-effective marketing.

I realised though that back when I started one of my businesses in 2000 I would have invested someone to actually guide me through marketing my business online. There were no accredited courses or certified qualifications back then so I had to learn through trial and error.

I cannot even put a figure on the amount of time I spent researching, self-teaching myself and wasting money on attending pointless courses where they taught theory and no actual real-world business marketing.

Fast-forward to today and I am a multi-award-winning Digital Marketing Speaker, Author & Trainer and happy to say Founder of a world-leading Digital Marketing Agency & Academy.

I will share directly with you tangible tips, trends, techniques, and tools to maximise your digital marketing profits to scale and grow your business.

Our trademarked Digital Marketing Mandate Model is our award-winning Solution Framework of The Year – It is like a road map that breaks down the ways to market your business online and the strategy, tactics and actions you need to achieve digital marketing success.

We will discuss ways of ramping up your online visibility and presence and methods of reaching and attracting your target audience, driving more leads and using content marketing to turn more of those enquiries into profitable customers.

We will also cover key strategies around getting your customers to be your biggest advocates and ultimately using Marketing as a Revenue Generator!

I will be hosting the event and the team and I can't wait to welcome you on the day – I am passionate about Digital Marketing and have over 20 years experience – I am ranked #1 by LinkedIn globally in my industry and have just been awarded Best Female Speaker at The Professional Speaker Awards.


9am – Registration & my team will be on hand with refreshments (FREE Tea, Coffee & Water)

(Be on-time as we close doors once the presentation starts @9.30am to avoid disruption for our guests)

My interactive presentation ‘8 Powerful Ways to Market Your Business Online' will cover;

  1. Search Marketing
  2. Social Media
  3. Email Marketing
  4. Content Marketing
  5. Online Advertising
  6. Social Selling
  7. Measuring Marketing Results
  8. Digital Marketing Strategy

There will be Q & A Sessions throughout

12pm – Midday Event Closes (You must be able to attend the entire half-day as we cover the steps in a particular sequence so it is crucial you stay to the end).

Who is it for?

Exclusively for marketers, decision makers, entrepreneurs and business owners of start-up to established businesses.

Who will host the Event?

I will be hosting the day and sharing my knowledge experience direct with you – I am Dawn McGruer FRSA FCIM MIoD – I am proud to say I am now an award winning speaker, consultant, trainer and digital practitioner and entrepreneur.

I have a work life balance I strived for years to achieve and take about 10 weeks holiday a year, drive the car I want, live mortgage and debt free and travel around the world for business and pleasure….Sounds nice doesn't it but believe me I could have been doing this a lot quicker if I had access to the sort of resources available in our Digital Academy.

As I am on the cusp of turning 40 I know I have achieved a lot…but it has come at a sacrifice…late nights, travelling and being away from my family for long periods but I got there and the great news is you can reach whatever your goal is much quicker than I did.

My second book is due out later this year and….and here some quick facts about me

  • Founder of Business Consort
  • Digital Strategist
  • Keynote Speaker
  • Published Author
  • CIM Qualified Tutor
  • 20 years’ experience
  • Over 5 million subscribers
  • Ranked Top 1% globally on LinkedIn
  • 45,000 strong LinkedIn network
  • Over 10 commendations from the CIM
  • Finalist CIM ‘Marketer of the Year’
  • Lifetime Fellow of Royal Society – RSA
  • Awarded CIM Fellowship

Why should I attend?

So in short if you are looking to start or grow your business then the ‘8 Powerful Ways to Market Your Business Online' is great starting point.

Yes I turned my passion into profit but ultimately we only live once so I want to enjoy my time on this planet and wake up feeling invigorated not dreading the day ahead.

When you can reach your audience, generate an abundance of leads and convert them into profitable customers with less time, effort and money that is when the magic happens – I will show you the true meaning of productivity equalling profit.

Please don't be mistaken that this a half-day networking opportunity as this event has been designed to push you towards achieving your goals and I will be challenging the way you think and providing a new perspective on what success means to you and what that looks like.

You will leave charged and ready to drive your business forward.

Multi-Award Wins at The Professional Speaker Awards

As we approach the end of another amazing year driving digital success through developing digital skills we are extremeley honoured to announce that our Founder Dawn McGruer FRSA FCIM returned from The Professional Speaker Awards this past weekend with not just one award but two.

It would be an understatement to say we were happy – We are absolutely over the moon to announce that Dawn is now a multi-award winning speaker – She won the prestigious Best Female Speaker Award.

In addition, we were awarded Solution Framework of the Year for our trademarked Digital Marketing Mandate Model which is a model covering 8 Powerful Ways to Market Your Business Online – We teach this methodology and set of strategies at our Ultimate Digital Marketing Academy.

Dawn hosts our Ultimate Digital Academy and is also is ranked #1 in her industry by LinkedIn globally – Dawn McGruer FRSA FCIM LinkedIn Profile

Dawn – Quick Facts

  • Digital Strategist & Consultant
  • Keynote Speaker & Trainer
  • 20 years’ Digital Marketing Experience
  • Over 5 million Subscribers – Worldwide.
  • Ranked Top 1% globally on LinkedIn in her industry
  • 45,000 Strong LinkedIn Network
  • Over 10 commendations from the CIM
  • Finalist CIM ‘Marketer of the Year’
  • Awarded Best Female Speaker – Professional Speaker Awards
  • Solution Framework of the Year – Digital Marketing Mandate
  • Lifetime Fellow of Royal Society – RSA + Awarded CIM Fellowship



Dawn McGruer Awarded CIM Fellowship

Fellowship award acknowledges achievements of North West Marketer

The marketing skills and experience of one of the region's senior marketers have been recognised by CIM.

Dawn McGruer FCIM FRSA MIoD, Founder of Business Consort – Digital & Social Media Academy, has been awarded Fellowship the prestigious fellowship status.  Fellowships are awarded to experienced marketers who can demonstrate an exceptional track record and in Dawn's case this has been centred upon her long standing career as a marketer having trained and certified over 20,000 students over the past 13 years.

She is ranked #1 by LinkedIn in her industry and was also shortlisted for Marketer of the Year in the CIM Marketing Excellence Awards held at The Grosvenor London this year in the category – which recognises the impact an individual has on an organisation, their creativity and originality – are experts from organisations such as Thomson Reuters.

Dawn, who is also head trainer at Business Consort, said: “I’m extremely passionate about the world of digital and social media, and I’m committed to keeping up to date with new innovations, so to be a fellow of such a prestigious industry body as the CIM is an accolade I hold with honour”.

We offer courses accredited by both the CIM and other certified bodies to students across the globe, therefore it’s essential that my team and I have our fingers firmly on the pulse when it comes to emerging trends and changes in user behaviours.”

Set up in 2005, Business Consort offers training in digital marketing and social media marketing, with courses available as both face-to-face sessions in Manchester and London, and online across the world.

Among Dawn’s business accolades is a certificate in professional speaking from the Public Speakers University, as well as having Business Consort being CIM Centre of Excellence with over 13 commendations for outstanding results achieved.

Dawn, who is also a fellow of the Royal Society of Arts (RSA), added: “I will continue with my passion and forge to develop digital skills in business around the world”.

It’s an incredibly exciting time for the industry as more and more sectors realise – and understand – the important part that digital know-how plays in their overall marketing strategy.”

Diane Earles, Network Manager at CIM, said “We are very pleased to welcome Dawn as a Fellow of the CIM and I am sure her success will inspire others in the industry.”

Dawn to Judge the A Tech Alliance Digital and Social Awards

A Tech Alliance Digital and Social Awards


We are delighted to announce that our Director Dawn McGruer MCIM FRSA MIoD will be judging the 2018 A Tech Alliance Digital and Social Awards, being held in London, November, 2018.


Dawn was selected to judge because she is an award winning digital marketing trainer, practitioner, consultant, author and speaker who has become a key influencer in the world of digital over the past 20 years having amassed over 5 million subscribers.


LinkedIn have just ranked her in the top 1% globally with a 45,000 strong LinkedIn network.

She is the Founder of Business Consort which is accredited by The Chartered Institute of Marketing and was established in 2005. The academy has developed it into a world leading training organisation having trained & certified over 20,000 students to date.


She has over 10 commendations from the CIM for outstanding results achieved by her students achieving worldwide recognised qualifications such as the CIM Digital Diploma in Professional Marketing. In addition, she also was shortlisted for the CIM Marketing Excellence Award ‘Marketer of the Year’ earlier this year.


Dawn has trained 1000’s or organisations including some of the world’s largest Global brands across most industries and was invited as a lifetime Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.



These Awards are being launched to recognise and celebrate the very best Digital and Social Marketing campaigns, the amazing talent in the industry and the leading organisations delivering these campaigns. The Awards reflect the wide scope of skills being employed by the nation, whether it’s digital and social delivery methods, technological innovation and development, or recognising exceptional talent delivering great results.


There are 14 categories available to enter and are designed to showcase, recognise, and celebrate the industry’s leading digital, social and search organisations, in-house teams, and individuals. These Awards will be judged by me, alongside a panel of other influential and respected industry professionals, experts and practitioners.

If you would like your work to be recognised and judged by me and a leading panel of experts, you can enter the Awards here. Make sure to not miss out on the early bird entry rate on Friday 24 August, 2018, or the final entry date on Monday, 10 September, 2018.


About A Tech Alliance

The A Tech Alliance promotes all aspects of technological work and the difference it’s making to our world, helping teams and individuals maximise the value they deliver to clients and organisations. We aim to represent all organisations from start-ups, to SME’s to large global brands and helps lead tech into the future.

The A Tech Alliance exists to raise standards in the technology industry, providing industry insight and data, facilitating the sharing of technology best practice, and campaigning for topics that need to be addressed within the industry.

NEW Affiliate Scheme Launches

As an award winning Chartered Institute of Marketing accredited study centre of excellence providing an array of Digital Marketing & Social Media Courses and qualifications with an alumni of approx. 23,500 students who we have trained and certified (99% pass rate) we are often asked about referral schemes.

We have amassed a huge subscriber base of over 5 million so as it is only fair to share we decided to launch a brand NEW Affiliate Scheme for anyone who wants to refer a friend, colleague their customer or prospect base to develop their knowledge in one of the most demand skills in 2018 – Digital Marketing.

Our Affiliate Scheme is FREE to join – We welcome anyone onto our scheme who would like to benefit from 20% commission on any sale attributable to their referral. Our scheme offers the Affiliate Partners an extremely simple way of referring from social media, email or through any promotion of their own unique web link. Each Affiliate can access their own Affiliate Area to manage their referrals by seeing traffic and earnings.

We pay out after 30 days from each sale and the 20% commission earns Affiliates on average approx. £150 + a sale so it offers a great way of earning from simply sharing a certified means of their network to up-skill in digital marketing or gain a worldwide recognised qualification.

We are here to help so if you need any promotional or marketing materials our content team will be happy to create and share for you.

Happy earning – Sign Up Now to join our free Affiliate Scheme and start earning straight away! It takes less than 60 seconds to sign up and generate your own unique URL to start referring.

Any questions just Contact Us


Commended for Outstanding CIM Diploma Results

So today we celebrate our 13th Commendation from the CIM (Chartered Institute of Marketing) for outstanding results – It is such an honour to receive a commendation from the world's largest marketing institute to recognise the success of our study centre and students studying the CIM Digital Diploma in Marketing.

Every assessment submission our team, tutors and students work relentlessly to submit assignments that won't just make the grade but set a precedence of professional marketing – Gaining a qualification is just part of the process. Our students need to be able to audit, plan, implement and manage digital campaigns and monitor to draw insights to develop successful digital campaigns

Our ethos as a business flows through to diplomas – We aim to not only get students qualified but to a level that they will become digital leaders and their success stories is in the results they bring their business not just in their own career development.

As one of the only study centres who offer 1:1 assignment review and feedback and LIVE coaching and mentoring in our interactive study buddy group it is clear to see why we continually rank at the top of the leader table for our results.

Studying a qualification not only requires support and interactivity and ultimately a a deeper understanding of digital techniques, trends, tools and insights but it must result in a student developing the expertise to actually be able to implement these digital techniques in a business or digital role – This is crucial!

Our students share their success and journey through our digital marketing qualifications – Maximise your Digital Marketing to Scale and Grow Your Business – Learn More about Digital Marketing Qualifications




Free Digital Marketing Seminar in Manchester

FREE Digital Marketing Seminar & Networking Event

To follow up on the massive success of our 30 Day Digital Challenge hosted by founder Dawn McGruer we are hosting a FREE digital marketing event in Manchester – Dawn has been doing FREE 10 minute lunchtime learning tips and training sessions covering all the hot topics, trends and insights relating to Digital Marketing in 2018 LIVE everyday @ 1pm on Facebook – These 10 minute sessions are aimed at helping businesses grow and scale and use digital to their advantage to increase profits when there is still a huge digital skills gap globally.

Dawn has managed to exceed the initial target of 1 million video views and has also been shortlisted as Marketer of the Year' in the national CIM marketing excellence awards.

This event is Chartered Institute of Marketing (CPD Eligible) and will encourage attendees to network with like-minded marketing professionals (refreshments included) followed by 90 minute seminar & interactive questions & more networking

Places Limited – Book FREE Tickets Now!

‘How to Maximise your Digital Marketing to Scale & Grow your Business

FREE EVENT – Tuesday 17th April 2018

10am-1pm (Refreshments Included) @ GRINDSMITH – DEANSGATE, MANCHESTER


Convince & Convert: Getting web visits & generating leads is one thing but converting them to profitable customers is another. In the ever evolving world of Digital Marketing you will need to keep ahead of your competitors.

FREE Seminar & Networking – Tuesday 17th April 10am-1pm (Refreshments Included)

Topics Covered;

  • Reaching your audience
  • Getting your prospects to take action
  • Capturing, Convincing & Converting leads into profitable customers
  • The Maths of Selling – The Perfect Return on Investment
  • Productive marketing to maximise Profits for your digital efforts
  • Growing and Scaling your business through digital marketing

FREE EVENT– Tuesday 17th April 10am-1pm (Refreshments Included) @ GRINDSMITH – DEANSGATE, MANCHESTER


Speaker: Dawn McGruer MCIM FRSA: Founder of Business Consort – Digital Academy – 20 years digital experience: Consultant, Writer, Digital Practitioner, Speaker & CIM Tutor