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Our Founder and Head Trainer has been shortlisted for national award

Dawn McGruer, founder of Water Lane-based Business Consort Digital and Social Media Academy, is in the running for Marketer of the Year at the Chartered Institute of Marketing Excellence Awards, which takes place on 12 April at The Grosvenor House Hotel in London.

Also shortlisted in the category – which recognises the impact an individual has on an organisation, their creativity and originality – are experts from organisations such as Thomson Reuters.

Dawn, who is also head trainer at Business Consort, said: “I’m extremely passionate about the world of digital and social media, and I’m committed to keeping up to date with new innovations, so to be the only North West-based business recognised by such a prestigious industry body as the CIM is fantastic.

“We offer courses accredited by both the CIM and the Digital Marketing Institute to more than 20,000 students across the globe, therefore it’s essential that my team and I have our fingers firmly on the pulse when it comes to emerging trends and changes in user behaviours.”

Set up in 2005, Business Consort offers training in digital marketing, social media, search engine optimisation, analytics, email marketing and MailChimp, with courses available as both face-to-face sessions in Manchester and London, and online seminars across the world.

Among Dawn’s business accolades is a certificate in professional speaking from the Public Speakers University, as well as having Business Consort named as a CIM Centre of Excellence.

Dawn, who is also a fellow of the Royal Society of Arts (RSA), added: “Looking forward to this year, we’re confident that Business Consort will become the go-to trainer in all things digital for both employers wanting to upskill their team and individuals wanting to bolster their CVs and expand upon their existing knowledge.

“It’s an incredibly exciting time for the industry as more and more sectors realise – and understand – the important part that digital know-how plays in their overall marketing strategy.”

Shortlisted for the prestigious title of Marketer of the Year in the 2017 CIM Northern Awards

Our Director Dawn McGruer MCIM FRSA MIoD has made it through the awards selection process and has been nominated as a Finalist in the CIM Northern Awards 2017 for ‘Marketer of The Year' which is another outstanding achievement she can celebrate in 2017.

Our Head Trainer & Founder – Dawn McGruer FRSA MCIM MIoD

Dawn has a wealth of knowledge from digital tools to proven strategies and has worked both with clients and delegates over 17 years to assist in getting the best return on investment from their marketing efforts.

There are Six marketers shortlisted for CIM Northern Awards 

  • Four Yorkshire marketers shortlisted for the CIM Northern Awards
  • Two North West marketers shortlisted for the CIM Northern Awards 

Dawn is one of six marketers who have been shortlisted for the prestigious title of Marketer of the Year in the 2017 CIM Northern Awards, sponsored by The Marketing Trust.

The CIM Northern Awards, now in its third year, celebrates the insight, creativity and success of the Northern marketing industry, the outstanding campaigns and the talent from across the region. There are 17 award categories, 13 of which are open to entries, and the evening event will once again be hosted by TV’s Andy Crane.

Diane Earles, Network Manager for CIM, said “The shortlist is an impressive who’s who of the marketing talent in the North of England.”

The shortlist is as follows:

  1. Phil Batty, Director of Public Engagement and Legacy at Hull UK City of Culture 2017
  2. Nigel Hunter, Marketing & Customer Director at Victoriaplum.com
  3. Richard Kenyon, Director of Marketing and Communications at Everton Football Club
  4. Theresa Lindsay, Head of Corporate Marketing at Hitachi
  5. Chris Cotterill, Head of Marketing at Plusnet
  6. Dawn McGruer, Founder of Business Consort

The winner will be announced by judge, Steve Antoniewicz, Managing Director of Recommended Agency Register, at the awards ceremony in Manchester on Thursday 09 November.

Full details of the shortlist and the event are available at http://www.cim.co.uk/events/northern-awards-2017/

 

FREE CIM Digital Event in Manchester

FREE Dynamic Digital Marketing Event

Sponsored by The Chartered Institute of Marketing (CPD Eligible)

Network with like-minded marketing professionals (refreshments included) followed by 60 minute seminar & interactive questions & more networking

Places Limited – Book FREE Tickets Now!

In the ever evolving world of Digital – Dynamic Digital Marketing will keep ahead of your competitors. FREE Seminar & Networking

Topics Covered;

  • Top 10 factors affecting Google ranking
  • What works best in Digital Marketing?
  • Developing Digital Assets for Data
  • Using Consumer Behaviour for Advantage
  • 7 Major Digital Marketing Trends For 2018
  • The Speed of Feed, Social Media Marketing
  • Content Marketing that Converts

FREE EVENT– Tuesday 28th November 6-8pm (Refreshments Included) @ GRINDSMITH – DEANSGATE, MANCHESTER

Speaker: Dawn McGruer MCIM FRSA: Founder of Business Consort – Digital Academy – 17 years digital experience: Consultant, Writer, Digital Practitioner, Speaker & CIM Tutor

Book FREE Tickets Now!

Mi PA Case Study

Mi PA –  Providing tailor made virtual receptionist service to business

Emma Mills, Founder of Mi PA, enlisted the expertise of Business Consort to boost her team’s social media skills

Training/qualifications undertaken:

3-Day Ultimate Social Media Marketing

Organisation requirements/objectives:

We wanted to get up to speed with the best social media, techniques and best practice and develop our social media strategy to enhance engagement and network size for our own brand awareness but also as a managed service for clients.

MIPA and Business Consort Case Study

Challenges faced prior to training:

Developing professional social media graphics in-house to react to dynamic needs of our clients social media communications. Growing our network and post, YouTube channel and blog engagement.

Training outcome/results:

The training has given us the ability to create an array of social media creative such as blog content, infographics videos, animations, graphics, images and banners.

Are there any areas of marketing you still feel your business could improve upon?

Social Media changes almost daily so keeping up to speed with consumer behaviour is vital so we use Business Consort's free digital expert club to keep on top of latest tips, techniques and trends to aid our social media marketing.

 

Shell Case Study

Shell International Petroleum Ltd – Shell Bitumen

Construction Sector

Emma Mallinson, Global Marketing Product & Solutions Manager at Shell Petroleum Ltd, enlisted the expertise of Business Consort to boost her team’s digital marketing skills

Training/qualifications undertaken:

2-Day Fast Track Digital Marketing

Organisation requirements/objectives:

We wanted to get up to speed with the latest tools, techniques and best practice in B2B activity and hone our digital communication skills to help support our business objectives.

Challenges faced prior to training:

It was becoming extremely time-consuming to manage social media posting, as we didn’t have sufficient knowledge of various tools. We were also unsure about the appropriate metrics to use and how to develop a strategy to integrate digital.

Training outcome/results:

The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running. It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people.

I learnt a lot about the importance of website optimisation and, as a result, we are re-developing our global content. Again, as a result of gaining the knowledge, I was able to communicate with our experts about what improvements needed to be made.

Are there any areas of marketing you still feel your business could improve upon?

We’d like to further boost our skills around using social media as a marketing tool – it’s an ever-changing part of marketing, so it’s essential that our fingers are firmly on the pulse when it comes to updates and new platforms.

Do you outsource any marketing requirements? If so, why?

We outsource brand and communications; campaign creation; content creation; and PR. We’ve chosen to do this purely for the level of expertise that outside agencies can offer.

MTIS Case Study

MTIS-Ltd – Holiday Scheduler

HR software solution specialists

Since 2003 MTIS has been providing companies with easy to use Microsoft Office based products for common business tasks.

By offering solutions based on software that customers are already using, MTIS is able to provide high powered, multi-featured products for low prices. Holiday Scheduler is an off the shelf solution for tracking staff absence.

Mike Taylor – Director

 “The Business Consort Advanced Digital Marketing Course was brilliant.  Dawn McGruer is a master of the topic and delivers the course at great pace. There is an enormous content and it will take some time to absorb the information. Applying just 10% of what we were told will bring gains. I would thoroughly recommend this course to anyone or any company.”

Training/qualifications undertaken:

Advanced Digital Marketing

Organisation requirements/objectives:

While most of our new business came via search engine advertising, I felt the need for a better understanding of how an integrated digital approach could improve our visibility. Combining parallel activities on social media together with an optimised website seemed to be a practical way forward.

Challenges faced prior to training:

Although we were pulling in a sustainable level of business, we were struggling to reach a wider audience and were unable to target specific prospects effectively. We wanted get the message out far and wide about what we offer and how our services can benefit businesses, with a particular focus on HR professionals.

Training outcome/results:

The training has equipped me with the skills to market the business across social media platforms, paying particular attention to the power of advertising on platforms such as Facebook and LinkedIn. It’s given me the hunger to learn more and build on what Business Consort had taught me.

Are there any areas of marketing you still feel your business could improve upon?

Marketing is a real learning curve and I believe it’s all about trialing different tools to figure out what works best for your business. For instance, I wouldn’t prioritise email marketing, but I would look into the value of SEO and what it can do when executed properly.

 

NEW Digital Marketing Qualifications

Here at Business Consort – Digital & Social Media Academy we are very excited to share some very exciting news with you.

We have added 4 new digital marketing qualifications to our portfolio.

We already offer the CAM Diploma in Digital Marketing accredited by the Chartered Institute of Marketing (CIM) and the Professional Diploma in Digital Marketing accredited by The Digital Marketing Institute (DMI).

This month we have launched 4 new DMI qualifications;

  1. Professional Diploma in Digital & Social Selling Accredited by The Digital Marketing Institute
  2. Specialist Diploma in Search Marketing Accredited by The Digital Marketing Institute
  3. Specialist Diploma in Strategy & Planning Accredited by The Digital Marketing Institute
  4. Specialist Diploma in Social Media Marketing Accredited by The Digital Marketing Institute

These particular DMI qualifications have been designed for the busy professional and are constructed to allow flexible, fast track study – student on average graduate within 12 weeks as the actual syllabus is 30 hours of video based learning but can be fast tracked through our blending learning study options which encompass face-to-face courses.

These are important advancements in digital marketing education – They are professional qualifications recognised worldwide and can be used towards CPD (continuous professional development) and cater for both marketing professionals as well as business development and sales professionals.

Why not test your digital marketing knowledge – Try our Digital Marketing Diagnostic Skills Audit Now

Need help finding the right course for you? get in touch Tel: 0800 334 6784 or email usDownload Course Prospectus

 

 

 

Business Consort Launches Online Summer School

Master Online Marketing in less than 60 minutes

How many times have you registered for a webinar – never to attend? 

Well if you are anything like us then it happens a lot – Our best intentions seem to go out the window as we get swept up in a client meeting or something more important crops up.

So we decided to help out busy professionals who are running around like headless chickens like we are but who want to ramp up their knowledge, improve their business success and efficiency – So we have launched an Online Summer School – hosted over 5 weeks in August – and it's free to sign-up – just register here

The webinars will be hosted by Dawn McGruer FRSA MCIM MIoD – Head Trainer & Director at Business Consort – Digital & Social Media Academy.

The great news is the webinars are only 10 minutes long every Wednesday at 11am.

You will learn about the top 10 digital skills required in business today, you will see how to revolutionise your digital marketing planning and strategy using our Dynamic Digital Marketing Model ™  designed by Dawn who has over 17 years experience working in the digital arena and much more.

We will cover all areas of Digital Marketing across 5 key topics;

  1. Search Marketing & Online Advertising
  2. Content Marketing & Digital Creativity
  3. Email Marketing  & Lead Generation
  4. Social Selling & Social Media Marketing
  5. Digital Marketing Strategy, Planning & Measurement

The webinars start on 2nd August followed by weekly LIVE online classroom sessions on 9th, 16th, 23rd through to the 30th August.

Sign up for the series of free digital marketing webinars now – just register here  

So what happens if you can't make it? 

Don't worry we have planned for that – As digital marketing is ever-evolving we will be taking you on a Digital Developer journey to keep you in the loop of new trends, insights and tools – once Summer School starts;

  • Welcome email with details of how to join the session & reminders
  • We will provide access to the entire webinar series through our new state of the art online learning portal
  • You will be able to network and interact with us and fellow students using our support forum too
  • Plus over the next few weeks and months you will also receive digital tips, monthly webinars as well as useful articles to keep you entertained and motivated!

Our SUMMER SCHOOL webinar series will revolutionise your online marketing –10 minutes a week every Wednesday for 5 weeks in August – What are you waiting for it will take you under 60 seconds to sign up and you can get started straight away and see the top 10 digital skills required in business marketing today!

We will be announcing our NEW Pick'n'Mix Learning Library and students will receive exclusive access at no charge with exclusive offers to add courses to their own portal as they wish so each learner has a totally tailored solution – We pride ourselves in Developing Digital Skills for Business so we have a built a Digital Marketing Skills Audit Tool with in our learning library portal allowing every student to easily identify knowledge gaps and match them with the best courses to bridge any skills gaps.

See you soon at Summer Schooljust register here 

Business Milestone For Business Consort Digital Academy

Celebrating as we welcome our 20,000th student this month.

Business Consort, which has centres across the North West and also in London, has been helping businesses and individuals improve their digital knowledge since 2005, aiming to bridge the skills gap across various sectors.

We have also built a national reputation for the provision of industry-accredited qualifications, as well as its work alongside some of the UK’s leading corporates to drive their marketing strategies, delivering a truly integrated approach and helping marketing departments demonstrate a tangible return on investment.

Dawn McGruer launched the company 12 years ago and continues to act as head trainer.

She said: “We pride ourselves on offering ‘real-world’ training that can be adapted to any working environment and it’s incredible to think that 20,000 people have benefited from Business Consort’s services. I’m extremely proud that we continue to play a part in helping individuals progress within their careers and businesses remain ahead of the curve in such a quick-paced environment.”

As a result of our continued success, Business Consort is recognised by the Chartered Institute of Marketing (CIM) as a study centre of excellence and recently received its ninth commendation for the outstanding results achieved by digital marketing students. The provider now boasts a 99% pass rate for digital marketing diplomas.

Dawn continued: “Digital marketing is widely considered as a critical success factor for businesses nowadays, so it’s vital that the skills gap in this area is plugged. Sometimes, outsourcing such services seems like the easy option, but equipping in-house staff with new skills can not only improve the bottom line, but also increase employee retention and morale.”

As part of its offering, Business Consort delivers courses in digital marketing, social media, search engine optimisation, analytics, email marketing and MailChimp. This month, it has launched five new Digital Marketing Institute accredited qualifications in digital marketing, social media marketing, search marketing, strategy and planning and social selling.

Dawn added: “Looking to the second half of 2017, we’re excited to be expanding our reach and digging a little deeper into how businesses and individuals can make the most of digital marketing.

“I’m confident that the new accredited qualifications we provide will make a real difference to our students’ marketing efforts and I can’t wait to hear the success stories.”

 

• Business Consort was set up in 2005 by head trainer Dawn McGruer MCIM FRSA MIoD
• Courses are offered face-to-face and online worldwide and 3,500 students are trained per year
• Business Consort is accredited by the Chartered Institute of Marketing and the Digital Marketing Institute
• Training available includes: digital marketing, social media, search engine optimisation, analytics, email marketing & MailChimp
• Business Consort offers six professional and worldwide recognised digital marketing qualifications.

We expanding rapidly & looking to recruit – PA to our Director (Cheshire Based)

Business Consort – Digital & Social Media Academy are rapidly expanding and we are pleased to announce we are looking to recruit an additional member to our team – We are looking to hire a new team member to expand our team – We are looking to recruit a PA for Dawn McGruer MCIM FRSA MIoD our founder and head tutor. As Dawn travels most of her time she is looking for an Executive Personal Assistant to support her so she can free up more time to focus on training and mentoring students in their studies as well as building strategies for digital marketing clients.

Executive PA to Director (Cheshire Based)

£17 per hour (25-30 hours a week) flexible working hours available – home based!

Behind every company director you'll find an organised, efficient personal assistant.

This role is extremely varied and would suit a dynamic individual looking to work mainly from home as well as from our Cheshire, Manchester or London offices on occasion. You will also be required to attend regular meetings with Director as well as with suppliers and other members of the business.

As a personal assistant (PA) you will work closely with Director to provide administrative support, on a one-to-one basis. You will help make the best use of their time by dealing with secretarial and administrative tasks.

You will also manage our student services team so you will need extensive knowledge of the organisation to aid operational and customer service improvements. You will need to fully understand the organisation's aims and objectives to drive efficiency across the business.

Director will rely heavily on their PA, trusting that work will be handled efficiently in their absence. Discretion and confidentiality are therefore essential attributes for a successful PA.

Work experience

Candidates MUST have previous experience and proven track record as a PA – minimum of 2 years' relevant experience.

Employer

Business Consort are a Chartered Institute of Marketing Accredited Digital Marketing Training Course and Qualification Provider – Established in 2005 – Training 3500 students a year worldwide and growing rapidly with a year-on-year revenue increase of 100%.

Salary

This role would require the right candidate to work under their own business on a monthly retainer basis.

  • £17 per hour (25-30 hours a week)
  • Home based
  • Full training provided across IT, marketing and administration & operations
  • Career development through certified and accredited training courses as well as opportunity of gaining professional worldwide qualification

 Working hours

  • You will generally work from 10am to 3pm. It may be necessary to work overtime during peak times and when deadlines are close.
  • Part-time work, flexible hours are all possible.

Responsibilities

As a PA, you will often act as the manager's first point of contact with people from both inside and outside the organisation. Tasks are likely to include:

  • devising and maintaining office systems, including data management and filing;
  • arranging travel, accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations;
  • screening phone calls, enquiries and requests, and handling them when appropriate;
  • meeting and greeting visitors at all levels of seniority;
  • organising and maintaining diaries and making appointments;
  • dealing with incoming email, post, often corresponding on behalf of the manager;
  • carrying out background research and presenting findings;
  • producing documents, briefing papers, reports and presentations;
  • organising and attending meetings and ensuring the manager is well prepared for meetings;
  • liaising with clients, suppliers and other staff.

In addition to supporting Director, their team and departments, PA will also have their own personal workload and responsibilities.

The scope of the PA's role can be extensive and additional duties may include:

  • carrying out specific projects and research;
  • responsibility for accounts and budgets;
  • taking on some of the Director's responsibilities and working more closely with management;
  • deputising for the Director, making decisions and delegating work to others in the manager's absence;
  • being involved in decision-making processes.
  • Recruiting and training junior staff and delegate some of the less demanding and confidential work to them.

Qualifications

Although this position is open to all graduates and those with a HND, a degree in business or management or Level 4 Diploma in Business and Administrative Management would be advantageous.

Applicants without a degree, HND or foundation degree will be accepted as personal qualities, experience and general office skills are considered more important.

IT experience is as absolute MUST – Applicants must be proficient in all office software packages such as Word, PowerPoint, Outlook and Excel.

GCSE English and mathematics (or equivalent) are standard requirements.

A full clean UK manual driving licence (in your current UK address).

Skills

In addition to relevant experience and secretarial and administrative knowledge, you will need to show evidence of the following:

  • exceptional written and oral communication skills;
  • excellent word processing and IT skills essential, including knowledge of a range of software packages;
  • the ability to work under pressure and to tight deadlines;
  • good organisational and time management skills;
  • the ability to research, digest, analyse and present material clearly and concisely;
  • excellent interpersonal skills;
  • the ability to work on your own initiative;
  • honesty and reliability;
  • attention to detail;
  • flexibility and adaptability to juggle a range of different tasks and to work extra hours to meet deadlines;
  • discretion and an understanding of confidentiality issues.
  • Shorthand and audio typing would be beneficial.

Professional development

Training will take place mainly on the job. We will also provide an induction course, lasting a few days, to introduce you to the various areas of the business. We may also provide short courses in areas such as:

  • word processing and database or spreadsheet software packages;
  • industry procedures and business protocol;
  • digital marketing courses or qualifications
  • shorthand and effective minute taking.

There will be the opportunity to undertake part-time study while you are working.

Career prospects

continuing professional development (CPD) opportunities plus option to increase hours and responsibilities.

Applications to be emailed to Dawn McGruer (dawn@ followed by our web address) by 14th March 2017 – Must include CV and covering letter explaining your suitability for the role. Applicants must be based locally to Cheshire office as face-to-face meetings with Director are required several times a week. We will only consider applicants who can offer ongoing freelance services on retainer basis. Interviews will start week commencing 20th February 2017. We are very excited to receive your applications 🙂 and look forward to announcing our new team member very soon.