With a huge digital marketing skills gap in the UK digital marketing qualifications such as the CAM Diploma in Digital Marketing will be the key to bridging the lack of advanced knowledge in this industry.
We find that digital marketing skills are the most sought after in business due to the fact that every business needs to develop their online presence to stay ahead of competition and generate more leads and ultimately profit. Digital marketing channels have also been very popular due to their high return on investment and speed to recognise a return.
Unfortunately we just don’t have enough skilled digital marketers to fill job roles and this is partially due to the fact that many senior level managers achieved degrees in marketing but at that time their was very little if any digital marketing in the syllabus.
As digital marketing hit a high we also saw many jump on the band wagon to ‘train’ attendees in digital or social media related topics but these courses tended to be delivered by inexperienced or self-taught trainers rather than practitioners which meant there was a huge emphasis on broad strategy or use but no practical or proven examples. In turn there are very few accredited or certified courses of this nature available in the UK and with a huge amount of online content it seems fairly daunting to go the self-teaching route (never mind the time involved).
Hence why we feel this industry needs regulation to ensure delegates receive the quality and value for money that is available in professional and academic study. The great news is there are providers who are accredited and certified – The Chartered Institute of Marketing is one of those bodies forging the way in marketing and digital!
About CIM (The Chartered Institute of Marketing)
- 35,000 members worldwide (across 90 different countries).
- Improving the skills of marketing practitioners and working on developing the marketing profession.
- Core business is membership, qualifications, training and research.
- The only professional marketing body that offers internationally recognised qualifications and can award Chartered Marketer status.
The CIM accredit the CAM Diploma in Digital Marketing which is a marvelous digital qualification that is recongised worldwide and those studying can be assured its a professional and academic course that is equal to that of first degree (level 4).
Its also one of the very few aimed at those who are looking to work or who are already involved in digital as its been developed alongside employers who have been actively involved in the syllabus as they have put forward their thoughts and skills required in today’s business world to ensure its alignment to what is required in a digital marketing role.
The assessment through submission of assignments has been a huge step forward as students can learn and apply knowledge on the job through creating digital marketing plans, strategies, presentations and reports as part of their diploma for their own business which in our experience is the best way of learning through application we have seen on a course.
We – Business Consort – Digital & Social Media Academy have been proud to deliver this digital marketing qualification for many years and believe that the diploma in digital marketing and accredited courses of it’s nature will be critical to having a workforce who are fully able and have the sufficient knowledge in digital marketing.