Dawn McGruer, founder of Water Lane-based Business Consort Digital and Social Media Academy, is in the running for Marketer of the Year at the Chartered Institute of Marketing Excellence Awards, which takes place on 12 April at The Grosvenor House Hotel in London.
Also shortlisted in the category – which recognises the impact an individual has on an organisation, their creativity and originality – are experts from organisations such as Thomson Reuters.
Dawn, who is also head trainer at Business Consort, said: “I’m extremely passionate about the world of digital and social media, and I’m committed to keeping up to date with new innovations, so to be the only North West-based business recognised by such a prestigious industry body as the CIM is fantastic.
“We offer courses accredited by both the CIM and the Digital Marketing Institute to more than 20,000 students across the globe, therefore it’s essential that my team and I have our fingers firmly on the pulse when it comes to emerging trends and changes in user behaviours.”
Set up in 2005, Business Consort offers training in digital marketing, social media, search engine optimisation, analytics, email marketing and MailChimp, with courses available as both face-to-face sessions in Manchester and London, and online seminars across the world.
Among Dawn’s business accolades is a certificate in professional speaking from the Public Speakers University, as well as having Business Consort named as a CIM Centre of Excellence.
Dawn, who is also a fellow of the Royal Society of Arts (RSA), added: “Looking forward to this year, we’re confident that Business Consort will become the go-to trainer in all things digital for both employers wanting to upskill their team and individuals wanting to bolster their CVs and expand upon their existing knowledge.
“It’s an incredibly exciting time for the industry as more and more sectors realise – and understand – the important part that digital know-how plays in their overall marketing strategy.”