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Helen Customer Success Story

Learn how Business Consort's Fast Track Social Media Course helped Helen develop the Zouk brand and take some of her key digital marketing actions in-house.

Helen is Head of Marketing & PR at Zouk Group – As an experienced Marketing and Public Relations manager with a demonstrated history of working in both hospitality and retail sectors it is important for Helen to have a firm handle on the current digital and social media techniques especially when it comes to return on investment and balancing what marketing activities are best suited in-house versus with an agency.

Her skills already incorporate the key elements of being a strong media and communication professional such as Copywriting, Marketing Strategy, Event Management, Digital Marketing, and Media Relations.

Dawn McGruer MCIM FRSA MIoD is our Founder and a leading CIM tutor and has personally worked with Helen across 2018.

Dawn's Quote: “Helen completed the CIM Certificate in Professional Marketing with Distinction and has now taken a very focused approach to continuing her digital skill set by attending our Fast Track Social Media Course earlier this year and is currently studying towards achieving a specialist diploma in social media marketing accredited by the Digital Marketing Institute. 

Throughout 2018 Helen will attend our LinkedIn, MailChimp & Email Marketing Masterclasses as well as our Ultimate Digital Marketing Course taking her to the next level of her Chartered Marketer journey.

She will have achieved continuous professional development hours close to 100 hours! That is certainly an achievement worth celebrating and one that will definitely aid her in her current role and future career.

Helen is a very proactive person who actions her knowledge through reviewing current activities and ensuring all elements of a campaign are integrated from in-house to agency whilst keeping an eye on the all important return on investment so she will see amazing results this year on top of those she has already achieved for the Zouk Group”.

View Helen McCarthy's LinkedIn Profile

Dawn McGruer FRSA

Business Consort - Digital & Social Media Academy was established in 2005 by me, Dawn McGruer FRSA - I have over 15 years experience as a digital marketing practioner, consultant and as a trainer. I have also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of my expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners. We are one of the world leading training organisations and are accredited by The Chartered Institute of Marketing. With over 2 million subscribers we provide Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

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