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MTIS Case Study

MTIS-Ltd – Holiday Scheduler

HR software solution specialists

Since 2003 MTIS has been providing companies with easy to use Microsoft Office based products for common business tasks.

By offering solutions based on software that customers are already using, MTIS is able to provide high powered, multi-featured products for low prices. Holiday Scheduler is an off the shelf solution for tracking staff absence.

Mike Taylor – Director

 “The Business Consort Advanced Digital Marketing Course was brilliant.  Dawn McGruer is a master of the topic and delivers the course at great pace. There is an enormous content and it will take some time to absorb the information. Applying just 10% of what we were told will bring gains. I would thoroughly recommend this course to anyone or any company.”

Training/qualifications undertaken:

Advanced Digital Marketing

Organisation requirements/objectives:

While most of our new business came via search engine advertising, I felt the need for a better understanding of how an integrated digital approach could improve our visibility. Combining parallel activities on social media together with an optimised website seemed to be a practical way forward.

Challenges faced prior to training:

Although we were pulling in a sustainable level of business, we were struggling to reach a wider audience and were unable to target specific prospects effectively. We wanted get the message out far and wide about what we offer and how our services can benefit businesses, with a particular focus on HR professionals.

Training outcome/results:

The training has equipped me with the skills to market the business across social media platforms, paying particular attention to the power of advertising on platforms such as Facebook and LinkedIn. It’s given me the hunger to learn more and build on what Business Consort had taught me.

Are there any areas of marketing you still feel your business could improve upon?

Marketing is a real learning curve and I believe it’s all about trialing different tools to figure out what works best for your business. For instance, I wouldn’t prioritise email marketing, but I would look into the value of SEO and what it can do when executed properly.

 

Dawn McGruer FRSA

Business Consort - Digital & Social Media Academy was established in 2005 by me, Dawn McGruer FRSA - I have over 15 years experience as a digital marketing practioner, consultant and as a trainer. I have also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of my expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners. We are one of the world leading training organisations and are accredited by The Chartered Institute of Marketing. With over 2 million subscribers we provide Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

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