MTIS-Ltd – Holiday Scheduler
HR software solution specialists
Since 2003 MTIS has been providing companies with easy to use Microsoft Office based products for common business tasks.
By offering solutions based on software that customers are already using, MTIS is able to provide high powered, multi-featured products for low prices. Holiday Scheduler is an off the shelf solution for tracking staff absence.
Advanced Digital Marketing
While most of our new business came via search engine advertising, I felt the need for a better understanding of how an integrated digital approach could improve our visibility. Combining parallel activities on social media together with an optimised website seemed to be a practical way forward.
Challenges faced prior to training:
Although we were pulling in a sustainable level of business, we were struggling to reach a wider audience and were unable to target specific prospects effectively. We wanted get the message out far and wide about what we offer and how our services can benefit businesses, with a particular focus on HR professionals.
The training has equipped me with the skills to market the business across social media platforms, paying particular attention to the power of advertising on platforms such as Facebook and LinkedIn. It’s given me the hunger to learn more and build on what Business Consort had taught me.
Are there any areas of marketing you still feel your business could improve upon?
Marketing is a real learning curve and I believe it’s all about trialing different tools to figure out what works best for your business. For instance, I wouldn’t prioritise email marketing, but I would look into the value of SEO and what it can do when executed properly.