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Advanced Digital Marketing & Social Media Course (1-Day)


1 Day | London | Manchester

Jun 10th 2020 | Manchester

Jun 24th 2020 | London

Oct 7th 2020 | Manchester

Oct 14th 2020 | London

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1-Day Advanced Digital Marketing Masterclass

The advanced digital marketing course will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

£549 + VAT - Includes refreshments, lunch, workbooks, CIM Certificate upon completion + unlimited after-coure support

What topics will the course cover

Establish yourself as an advanced digital strategist.

Ideal for those who want to learn about the best digital marketing tools available & develop a digital strategy that will incorporate;

  • Social media
  • Blogging
  • SEO
  • Content marketing
  • Email marketing
  • Online advertising & much more....

Who should attend?

Ideal for those who want to learn about the best digital marketing tools available & develop a digital strategy.

Course Level: Intermediate to advanced for developing marketers / accomplished practitioners


take your digital marketing to the next level

In today's business world it is so important to have your finger on the pulse in the ever-evolving world of digital marketing and be up to date on proven strategies to drive leads, sales and business growth

This course is for you if you...

wan to create a Digital Marketing Plan for Your Business

Implement, manage and measure online campaigns

have the latest proven strategies guaranteed to generate leads and convert clients

Accelerate your career & boost your business


Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY

Book your place now



Call our team 0800 334 5784 or...

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All Courses run from 10am-4pm with a 1-Hour lunch break from 1-2pm

1-Day Advanced Digital Marketing Masterclass

  • 10.00am – Search Engine Optimisation (SEO), Pay Per Click (PPC), Social media Marketing and strategy
  • 11.15am - BREAK (15 Mins)
  • 12.00pm – Email Marketing (Design effective email campaigns and templates)& Automation, GDPR – Legislation, regulation and codes of practice and governance, Sales lead generation funnels
  • 12.30pm – CRM’s & Social Selling, Affiliate Marketing, partnerships and influencers
  • 1.00pm – LUNCH (1-hour)
  • 2.00pm – Online PR & Advertising – Creating Ad campaigns: Strategy & Campaigns - How to perform and record results of your digital marketing audit, re-purposing content to share the story and sell more through high impact campaigns that create a buzz and impact reaping results from your audience (Dynamic Digital Marketing: CASE STUDY)
  • 2.45pm - BREAK (15 Mins)
  • 3.00pm – It also looks at Digital Metrics & Google Analytics- Acquisition, behaviour and conversion, taking data into information to provide insights and actions to improve digital marketing – How to record metrics aligned to your own business goals using our template (including competitor analysis) Using digital marketing campaign results to improve lead generation and conversion going forward
  • 3.30PM - Q & A / Summary
  • 4.00pm – CLOSE


Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.

Buying options



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Business Consort Training Venue

CitizenM Tower of London Hotel
40 Trinity Square,

Located right on top of Tower Hill Underground Station and close to the Tower of London and Tower bridge. Our vibrant and plush training rooms are situated on the 7th Floor of CitizenM with absolutely amazing views of the Tower of London. Great rates are available at this hotel if you are looking for a base whilst attending the course.

Nearest Tube / Station: Tower Gateway & Fenchurch 2 mins or Aldgate Tube 5 mins



Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.

Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5-million-strong subscriber base which proves she has the credentials to lead others to digital marketing success.


Best Female Speaker - As featured in


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just some of the lovely people we work with

Frequently Asked Questions

What sort of results can I expect from attending the advanced masterclass?

  • This course will ensure you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.
  • Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales.
  • This course will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.
  • The advanced digital marketing course will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

Is this course part of a series to continue my studies?

YES – The Advanced Digital Marketing Masterclass is part of our signature 3-Day Fast Track Academy and you can attend this 1-Day workshop or attend all 3-Day Fast Track.

The 3-Day Fast Track has the option to upgrade to study the CIM Digital Diploma in Professional Marketing which is is a worldwide recognised qualification which is equivalent to an undergraduate degree and it covers 80% of the syllabus. 

3-Day Fast Track Academy £154 + VAT or an extra £200 to also study the CIM Diploma. Learn More

Will the advanced course be the right level for me?

If you have experience in digital marketing then YES if not we'd advise attending our 3-Day Fast Track Academy which covers the advanced course on day two or attend the 1-Day Digital Marketing Essentials Masterclass then come back to do the advanced level and digital creative workshop separately.

Does the advanced course cover all the digital channels?

YES – The advanced course will 8 powerful ways to market your business online from search, social, email, online advertising, strategy creation and measurement to content and email marketing. It is a very intensive workshop packed full of tips, techniques and tools as well as latest trends and technology.

Is this course a practical style workshop with actvities?

YES - All of our courses are contructed to maximise the learning experience and ensure all attendees enjoy the sessions and feel comfortable to interact and enagage in the day. We also provide practical activities and worksheets to complete throughout the day to keep engagement high.

Is this course accredited by The Chartered Institute of Marketing?

YES – We are a CIM study Centre of Excellence and this course is accredited under the CPD programme and you'll receive a certificate upon completion.


Emma Mallinson, Global Marketing Product & Solutions Manager, Shell

“The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running.
It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people”.

Darius Ward, Entrepreneur 

“Dawn combined the what and how of Digital Marketing in perfect symphony.
As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company”

Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert

“Dawn is truly outstanding to work with!
Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.”
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