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Advanced Digital Marketing & Social Media Course (1-Day)


1 Day | London | Manchester

Oct 7th 2020 | Manchester

Oct 14th 2020 | London



1-Day Advanced Digital Marketing Masterclass

The advanced digital marketing course will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

PLEASE NOTE: You can attend this course as a standalone 1-Day course or as part of 3-Day Fast Track Academy


£549 + VAT - Includes refreshments, lunch, workbooks, CIM Certificate upon completion + unlimited after-course support or study online £349 + VAT

What topics will the course cover

Establish yourself as an advanced digital strategist.

Ideal for those who want to learn about the best digital marketing tools available & develop a digital strategy that will incorporate;

  • Social media
  • Blogging
  • SEO
  • Content marketing
  • Email marketing
  • Online advertising & much more....

Who should attend?

Ideal for those who want to learn about the best digital marketing tools available & develop a digital strategy.

Course Level: Intermediate to advanced for developing marketers / accomplished practitioners


take your digital marketing to the next level

In today's business world it is so important to have your finger on the pulse in the ever-evolving world of digital marketing and be up to date on proven strategies to drive leads, sales and business growth

This course is for you if you...

want to create a Digital Marketing Plan for Your Business

Implement, manage and measure online campaigns

have the latest proven strategies guaranteed to generate leads and convert clients

Accelerate your career & boost your business


Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY

Book your place now



Call our team 0800 334 5784 or...


All Courses run from 10am-4pm with a 1-Hour lunch break from 1-2pm

  • 10.00am – Search Engine Optimisation (SEO), Pay Per Click (PPC), Social media Marketing and strategy
  • 11.15am - BREAK (15 Mins)
  • 12.00pm – Email Marketing (Design effective email campaigns and templates)& Automation, GDPR – Legislation, regulation and codes of practice and governance, Sales lead generation funnels
  • 12.30pm – CRM’s & Social Selling, Affiliate Marketing, partnerships and influencers
  • 1.00pm – LUNCH (1-hour)
  • 2.00pm – Online PR & Advertising – Creating Ad campaigns: Strategy & Campaigns - How to perform and record results of your digital marketing audit, re-purposing content to share the story and sell more through high impact campaigns that create a buzz and impact reaping results from your audience (Dynamic Digital Marketing: CASE STUDY)
  • 2.45pm - BREAK (15 Mins)
  • 3.00pm – It also looks at Digital Metrics & Google Analytics- Acquisition, behaviour and conversion, taking data into information to provide insights and actions to improve digital marketing – How to record metrics aligned to your own business goals using our template (including competitor analysis) Using digital marketing campaign results to improve lead generation and conversion going forward
  • 3.30PM - Q & A / Summary
  • 4.00pm – CLOSE


Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.

Buying options



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Business Consort Training Venue

CitizenM Tower of London Hotel
40 Trinity Square,

Located right on top of Tower Hill Underground Station and close to the Tower of London and Tower bridge. Our vibrant and plush training rooms are situated on the 7th Floor of CitizenM with absolutely amazing views of the Tower of London. Great rates are available at this hotel if you are looking for a base whilst attending the course.

Nearest Tube / Station: Tower Gateway & Fenchurch 2 mins or Aldgate Tube 5 mins



Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing.

Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing.

She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year.  

Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.

And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.


Best Female Speaker - As featured in


Book your place now


just some of the lovely people we work with

Frequently Asked Questions

  • This course will ensure you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.
  • Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales.
  • This course will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.
  • The advanced digital marketing course will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

YES – The Advanced Digital Marketing Masterclass is part of our signature 3-Day Fast Track Academy and you can attend this 1-Day workshop or attend all 3-Day Fast Track.

The 3-Day Fast Track has the option to upgrade to study the CIM Digital Diploma in Professional Marketing which is is a worldwide recognised qualification which is equivalent to an undergraduate degree and it covers 80% of the syllabus. 

3-Day Fast Track Academy £154 + VAT or an extra £200 to also study the CIM Diploma. Learn More

If you have experience in digital marketing then YES if not we'd advise attending our 3-Day Fast Track Academy which covers the advanced course on day two or attend the 1-Day Digital Marketing Essentials Masterclass then come back to do the advanced level and digital creative workshop separately.

YES – The advanced course will 8 powerful ways to market your business online from search, social, email, online advertising, strategy creation and measurement to content and email marketing. It is a very intensive workshop packed full of tips, techniques and tools as well as latest trends and technology.

YES - All of our courses are contructed to maximise the learning experience and ensure all attendees enjoy the sessions and feel comfortable to interact and enagage in the day. We also provide practical activities and worksheets to complete throughout the day to keep engagement high.

YES – We are a CIM study Centre of Excellence and this course is accredited under the CPD programme and you'll receive a certificate upon completion.


Emma Mallinson, Global Marketing Product & Solutions Manager, Shell

“The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running.
It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people”.

Darius Ward, Entrepreneur 

“Dawn combined the what and how of Digital Marketing in perfect symphony.
As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company”

Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert

“Dawn is truly outstanding to work with!
Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.”

Look no further!

All courses are available to be delivered to your team, at your premises.

Save 40% on delegate fees too (from £199 + VAT per delegate!)

Attendee Reviews

Book your place now


Other courses you may be interested in

So…anything else you need to know, to get started?

Just fire away with your questions.

Our team are always here to help on 0800 334 5784!

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