The Digital Professional Programme - Business Consort Digital Academy

Digital Professional Programme

CIM Digital Diploma in Professional Marketing

The Digital Professional Programme


The Digital Professional Programme: Get Certified in Digital Marketing – CIM Accredited Training (Online, London or Manchester) + 12-Months Online Coaching, Mentoring & Support (Option to graduate with CIM Digital Diploma in Professional Marketing)


Attendee Detail


Get Certified in Digital Marketing 

Our Digital Professional Programme is about developing digital skills and getting certified in Digital Marketing.

Suitable for anyone who want to increase online visibility and profits. Designed to maximise online visibility through proven digital marketing strategies to increase profits.

Helping YOUR Brand or Business Shine Online

Choose to develop your digital skills in-person, online or through team training your own premises and if want certification (the programme is CIM accredited & certified) or upgrade to graduate with a worldwide recognised qualification (CIM Digital Diploma in Professional Marketing).

The programme inlcudes;

  • Absolutely all things digital that would be required in any sales, marketing or business development role in today’s business world!
  • Study Online or in-person in London or Manchester
  • Digital Marketing & Social Media Training Course
  • Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
  • MAINTENANCE MARKETING – Plan for Maximising & Sustaining Online Presence & Positioning
  • DIGITAL CAMPAIGN MARKETING – Lead generation and conversion strategies to achieve maximum return on investment
  • Latest tips, trends, techniques and tools
  • 12-months of free coaching and mentoring – Membership to the ‘Consort Club‘ our exclusive membership + 3 x FREE Dynamic Digital Marketing Events a year too in Manchester and London, Monthly Online Masterclasses, Quarterly Group POWER Hour.
  • Unlimited after-course support + all course materials, workbooks (and refreshments and lunch for in-person courses)
  • VIP Tickets – If attending in-person courses you’ll be upgraded to VIP: Preferential Seating, Exclusive Networking, daily VIP Lunch & Private Q & A Sessions with Course Leader
  • All Slides from the Course as PDF, Online Course Videos which are a perfect resource to help you implement the tools and techniques your learned on the course (24 x Bite-Size Masterclasses Included).




Upgrade option – Option to upgrade to study and gain a Diploma in Digital Marketing – for £300!

* If you wish to upgrade to study the CIM Digital Diploma in Professional Marketing – Additional Fees: Assessment fees £185 each (3 x assignments – Digital Strategy, Driving Digital Experience & Managing Digital Channels) + CIM membership £55. There are no exams required to be undertaken to achieve the CIM diploma but the qualification comprises the following three units & you will need to complete a written assessment after each module.

Why not get an qualification for all your efforts and become one of the top 1% of Digital Marketers in the world? The Digital Professional Programme includes CIM certificate but there is the option to graduate with a worldwide recognised qualification (you will have covered 80% of the syllabus so you would just study the remaining 20% online) CIM Diploma in Digital Marketing.

  • CIM Study Centre of Excellence 99% pass rate
  • Degree level with honorifics after your name
  • 83% student achieve a pay rise or promotion
  • Graduate in as little as 12 weeks
  • Earn in excess of £50-100K
  • Most in demand qualification by employers



It’s Digital Marketing Made Easy!

Choose to study online or attend an in-person course – 2-Day Fast Track (if you have experience) or 3-day Ultimate (if you have less experience) in London or Manchester + Choose to study CIM Diploma (you will have covered 80% of the syllabus and then study the remaining 20% online)

OnlineFast Track, Ultimate or CIM Digital Diploma

If you choose to study online you can access essentials, advanced and the creative and video marketing course modules.

  • Day 1 – Digital Marketing Essentials – Great foundation for those getting to grips with digital marketing tools & channels and digital strategy
  • Day 2 – Advanced Digital Marketing – Improve your digital marketing strategy and develop a deeper understanding of key digital marketing communication methods and tools.
  • Day 3 – Digital Creative & Video Marketing Workshop – Focusing creating high impact content to attract, engage and persuade your audience from social posts, ads, graphics, animated gifs, infographics to using heat mapping for strategic web design as well as design trends of highly converting digital communications like homepages, landing pages etc.

2-Day Fast Track Digital Marketing (+ CIM Upgrade Option*)

£1449 + VAT or with diploma £1799 + VAT

  • MANCHESTER – 12th-13th June 2019 / 9th-10th Oct 2019
  • LONDON – 26th-27th June 2019 / 16th-17th Oct 2019

3-Day Ultimate Digital Marketing (+ CIM Upgrade Option*) 

£1799 + VAT or with diploma £1999 + VAT

  • MANCHESTER – 11th-13th June 2019 / 8th-10th Oct 2019
  • LONDON – 25th-27th June 2019 / 15th-17th Oct 2019

Programme Pricing Includes: CIM accreditiation and certificate, 12-months of free coaching and mentoring – Membership to the ‘Consort Club’ our exclusive membership (3 x FREE Bootcamps a year too in Manchester and London), unlimited after-course support + all course materials, workbooks and refreshments and lunch, VIP Tickets with Preferential Seating, Exclusive Networking, daily VIP Lunch & Private Q & A Sessions with Course Leader, all Slides from the Course as PDF, Online Course Videos which are a perfect resource to help you implement the tools and techniques your learned on the course (24 x Bite-Size Masterclasses Included).

* We do offer the DMI Diploma (multiple-choice exam) as an alternative qualification upon request.


No Admin Fee – Just split payments over 6 or 12 months and pay by Direct DebitContact Us Now and let us know the course you are interested in and the term you want to pay over and we’ll send you the invoice and direct debit mandate. From as little as £120 + VAT a month.

No Hassle – No Fees – No Upfront Costs!

The course covers; 

  1. Demystifying the dark art of SEO (Search Engine Optimisation)
  2. 7 Steps to Social Media Success
  3. Email Marketing Magic (Cover Sales Funnels, GDPR, Lead Generation)
  4. Creating Content that Converts
  5. Social Selling  (Our head trainer is ranked #1 Globally by LinkedIn)
  6. Creating Killer Ad Campaigns (Road Map for Creating Online Ads)
  7. Dynamic Digital Strategy (Auditing & Planning)
  8. Turn Marketing into a Revenue Generator (campaign measurement)

AMPLIFY YOUR BRAND: We teach our Award-Winning Solution Framework, The ‘Dynamic Digital Marketing Model’ which is our Digital Marketing RoadMap covering Powerful Ways to Market Online. These proven strategies were the basis for Dawn’s latest book with global publishers Wiley.

REAL-WORLD BUSINESS MARKETING – INCREASE YOUR ROI (return on investment) Learn the tips, trends, techniques and tools to revolutionise your Digital Marketing. The Digital Professional Programme is about getting results and improving your strategic marketing.

Your Brand, Our Priority: We will empower YOU with all the skills and strategies to boost your business and career. Our model breaks down the process into exact actions and order of priority.

Our Promise: There are many courses on the market but we guarantee we are cheaper than any like-for-like CIM Accredited Training Programme in the world!

  • Price Guarantee – Cheaper than any CIM accredited course but with 100% quality learning experience
  • Unparalleled Learning – Working directly with leading edge digital strategist and digital influencer Dawn McGruer
  • Authenticity – We practice what we preach and our success is testimony to the results our strategies generate
  • Full Accountability – If you implement the strategies we teach we guarantee you will get results in just 30 days

Trained & Certified 25000 Professionals to date

We have an alumni of over 25,000 professionals who we have trained and certified since 2005 – read recent reviews


The Digital Professional Programme is designed to ensure you are fully-equipped to increase leads and improve profitable customer conversion for your role, business or clients.

Hosted by Multi-Award Winning Digital Marketing Speaker, Author & Trainer – Dawn McGruer FRSA FCIM

  • She was awarded Best Female Speaker & is Ranked #1 Globally on LinkedIn for Digital Marketing – LinkedIn Profile
  • Founder of Business Consort – Digital & Social Media Academy which was established in 2005 and has trained and certified over 25,0000 professionals
  • In recognition of her expertise she has been awarded lifetime Fellowships with the CIM (Chartered Institute of Marketing) and RSA (Royal Society)
  • Published Author – Awarded Publishing Contract with Wiley for latest book
  • Digital Marketing Practitioner, Strategist & Consultant with over 20 years experience
  • Key Digital Influencer with 5 million plus subscribers
  • Judge for the annual Digital Experience Awards
  • CIM Marketing Excellence Awards ‘Marketer of the Year’ Finalist
  • Podcast host ‘The Dynamic Digital Marketing Show'(iTunes)

Full Agenda

PLEASE NOTE: Fast Track is day 2 and day 3 and ultimate is day 1, 2 & 3

Day – 1- Foundation Digital Marketing Essentials – You will learn;

  • Essential digital marketing tools, the key channels and the underlying principles
  • Social media marketing for business
  • Blogging & Online PR
  • Basic Search Engine Optimisation (SEO)
  • Online visibility & traffic drivers
  • Content marketing
  • Email marketing
  • Online display advertising networks and banner formats
  • Basic digital marketing planning & strategy
  • Mobile apps, mobile websites
  • Basic Analytics: monitoring your digital marketing success
Day – 2 – Advanced Digital Marketing –  You will learn;

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Email Marketing & Automation
  • Sales lead generation funnels
  • Blogging
  • Content Marketing
  • Viral marketing
  • Online PR & Advertising
  • Affiliate Marketing
  • Social media Marketing
  • Website Conversion Optimisation
  • Internet Marketing Strategy
  • It also looks at Digital Metrics & Google Analytics
  • Digital Marketing Tools for efficient & effective online marketing
  • Legislation, regulation and codes of practice and governance.

Day – 3 – Digital Creative Workshop – You will learn;

  • How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!!
  • Designing high impact social media profiles and pages
  • Creating Ad campaigns
  • Create landing pages that convert to leads
  • Writing search engine optimised content for the web
  • Writing blogs that drive traffic and interaction
  • Design effective email campaigns and templates
  • What the perfect anatomy of a homepage looks like
  • Design tactics for website conversion optimisation
  • How to perform and record results of your digital marketing audit (including competitor analysis)
  • How to create a digital & social media strategy using our planning template
  • How to record metrics aligned to your own business goals using our template
  • Using digital marketing campaign results to improve lead generation and conversion going forward
  • Case studies and proven strategies to inspire!

Where are the course venues?

Business Consort Training Venue in London
CitizenM Tower of London Hotel,
40 Trinity Square,

Located right on top of Tower Hill Underground Station and close to the Tower of London and Tower bridge. Our vibrant and plush training rooms are situated on the 7th Floor of CitizenM with absolutely amazing views of the Tower of London. Great rates are available at this hotel if you are looking for a base whilst attending the course.

Nearest Tube / Station: Tower Gateway & Fenbchurch 2 mins or Aldgate Tube 5 mins

You will be welcomed on arrival  with optional breakfast available from 9am – The course kicks off at 10am with Tea & Coffee available in the room. Lunch is served at 1-2pm (1-hour break) and we cater for all dietary requirements plus there will be an array of refreshments available all-day to keep you energised and focused on developing your digital skills (we have a morning and afternoon break for 15 minutes).

Manchester City Centre

Business Consort Training Venue in Manchester
The Hive
51 Lever St
M1 1FN

Nearest Train / Bus /Tram / Parking: Located in the heart of Manchester City Centre just minutes from Picadilly Train Station at the Hive on Lever Street, in Manchester’s vibrant Northern Quarter, with excellent bus and tram stops close by. The closest tram stop is Piccadilly Gardens. Discounted car parking is available at our nearest car park the NCP Northern Quarter.

Hotels nearby: Our venue is near Piccadilly Gardens and we think MotelOne near Picadilly station is a great location and extremely well priced so there are lots of hotel nearby including Travelodge, Premer Inn etc – view map

You will be welcomed on arrival  with optional breakfast available from 9am – The course kicks off at 10am with Tea & Coffee available in the room. Lunch is served at 1-2pm (1-hour break) and we cater for all dietary requirements plus there will be an array of refreshments available all-day to keep you energised and focused on developing your digital skills (we have a morning and afternoon break for 15 minutes).

What our clients say about the programme

Darius Ward – Freelance Consultant – Dawn combined the what and how of Digital Marketing in perfect symphony. As a result of her guidance and training, I’ve become a Certified Professional and secured my first 6-figure freelance contract with a major Swiss company 

Fiona Challis – Channel Enablement & Sales Expert – Dawn is truly outstanding to work with and is a true expert in how to drive lead generation and build relationships. She completely ‘wowed’ us with online tools and techniques. Everything
Dawn teaches delivers results!

Emma Mallinson – Emma Mallinson Global Marketing Product Manager, Shell Petroleum Ltd – The programme has enabled us to lead discussions with teams and get channels up and running. It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people.

Simon Perriton – CEO – Just IT TrainingDawn has worked with us for the last 6 months and is passionate about her sector and incredibly knowledgeable about all things digital. She has brought people together to facilitate change and worked as a collaborator to innovate new services which have greatly benefited our customers.

Sarah McDermott – Property Investor, Portfolio Builder, Entrepreneur – We are now implementing the insider tricks and systems that we learnt, and have already had successful results just a couple of weeks in. The value for money was outstanding for the content, the after support, the high level of speaker.

Samantha Atherton – SEO Executive, Shepherds Friendly – We can add all the techniques we learnt to our toolbox of skills when compiling our marketing plans for the year. Plus we saved £60K a year by taking our SEO and Digital Marketing in-house.

Additional information


Manchester: 12-13th Jun 2019 (2-day), Manchester: 12-13th Jun 2019 (2-day+diploma), Manchester: 9-10th Oct 2019 (2-day), Manchester: 9th-10th Oct 2019 (2-day+diploma), Manchester: 11-13th Jun 2019 (3-day), Manchester: 11-13th Jun 2019 (+diploma), Manchester: 8-10th Oct 2019 (3-day), Manchester: 8th-10th Oct 2019 (3-day+diploma), London: 26th-27th Jun 2019 (2-Day), London: 26th-27th Jun 2019 (2-day+diploma), London: 16th-17th Oct 2019 (2-day), London: 16th-17th Oct 2019 (2-day+diploma), London: 25th-27th Jun 2019 (3-Day), London: 25th-27th Jun 2019 (3-day+diploma), London: 15th-17th Oct 2019 (3-day), London: 15th-17th Oct 2019 (3-day+diploma)