Specialist Diploma in Social Media Marketing (Online) ⋆ Business Consort

Fast Track Courses

Diplomas in Digital Marketing


Specialist Diploma in Social Media Marketing (Online)

From: £149.00 / month for 12 months

ONLINE VERSION – The Digital Marketing Institute Specialist Diploma in Social Media Marketing – Acquire a globally recognised professional qualification in digital marketing.



Attendee Detail


Specialist Diploma in Social Media Marketing  – Study online with Business Consort – Digital Marketing & Social Media Academy

Course Description 
Study Time: 30 hrs
Assessment: 3 hr Multiple Choice Exam
Resources: Video lectures, Slides, Practical Exercises

Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.



How much does it cost?

Study ONLINE| for ONLY £1249 + VAT (MASSIVE  SAVING – Normally £1949 + VAT – This offer won’t ever be repeated) and all course materials & course support are included.

Flexible Payment Plans Available – £349 + VAT a month for 4 months (normally £399 / month) or £149 + VAT (normally £179 + VAT) over 12 months 

PLEASE NOTE: If you choose monthly installments you cannot sit the exam until your fees are paid in full. Our terms state that you will be liable for all payments upon enrolling on the course and if you don’t keep up your payments we will pass the account to our debt collection agency so please ensure you have the means to cover the monthly installments.

Or if you prefer face-to-face learning – Attend a fast track or ultimate course which covers 80% of the syllabus and study the remainder online.

2-Day Fast Track Digital Marketing & Social Media Course (+ CIM Upgrade Option)

Ideal if you already have some experience and are looking to improve audience reach, lead generation, and conversion for improved return on investment to maximise your results and ultimately profits. Learn proven digital success strategies to take advantage of latest trends. Covers 80% of the diploma syllabus.

£949 + VAT + diploma £1349 + VAT

  • MANCHESTER – 20th-21st March 2019 / 12th-13th June 2019 / 9th-10th Oct 2019
  • LONDON – 6th-7th March 2019 /  26th-27th June 2019 / 16th-17th Oct 2019

3-Day Ultimate Digital Marketing & Social Media Course (+ CIM Upgrade Option)

This course is the fastest way to up-skill if you are newer to digital marketing as it encompasses digital marketing essentials + advanced digital marketing + digital creative workshop. Covers 80% of the diploma syllabus.

£1249 + VAT + diploma £1549 + VAT

  • MANCHESTER – 19th-21st March 2019 / 11th-13th June 2019 / 8th-10th Oct 2019
  • LONDON – 5th-7th March 2019 /  25th-27th June 2019 / 15th-17th Oct 2019

All students have 6 months to complete the course.


Master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.


Future-proof your employ-ability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Specialist Diploma in Social Media Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective social media marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.


Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded one of the world’s most widely recognised digital marketing certification.  You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

Certified Digital Marketing Specialist in Social Media Social media has grown to become one of the primary communication channels online and is now an integral component of a successful digital marketing strategy.

However, it is a broad discipline and encapsulates a number of different specialisms that should be considered. Designed by the Digital Marketing Institute, this program explores them and equips you with the essential skills required to create and implement social strategies as part of a wider general digital marketing strategy.

Why should I earn this certification?

The Digital Marketing Institute has collaborated with leading industry experts through their esteemed Industry Advisory Council to define a certification informed by innovative techniques and best practices. The program focuses on a number of specialisms including content marketing and content outreach through a number of modern and relevant social media channels.

This certification is recommended for professionals who are responsible for the planning, execution and management of social media campaigns.

It is for social media specialists, executives or similarly any individual who would like to enhance their digital marketing knowledge in this area.

It has been designed specifically for professionals to engage as a social media specialist within an overall digital marketing domain.

What will I achieve?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in social media marketing. You will have become social media specialists by learning how to reach and build relationships with their ideal target audience on the most powerful social media platforms.

In addition, you will understand be able to apply the tactics needed to create, run and measure a customer-centric social media strategy.

There are ten modules in this program:

  1. Introduction to Social Media Marketing
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Google+
  8. YouTube
  9. Future Trends
  10. Social Media Strategy & Planning

WATCH THE DEMO: See what our Online Learning Portal looks like inside

Module Descriptions:

Introduction to Social Media Marketing

The Introduction to Social Media Marketing module introduces professionals to the key principles and channels in social media marketing. You will gain an overview of how to develop a cohesive and effective social media marketing strategy encompassing them.

Content Creation

This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of media content. You will understand the value of social amplification and what makes content shareable within networks.

Content Outreach

The Content outreach module introduces you to the concept of content seeding and how to use content effectively through social platforms to achieve maximum results from it. You will also understand paid promotion and its value.


The Facebook module provides you with a comprehensive understanding of how Facebook can be used most effectively as a platform for community building, brand promotion and content marketing. You will learn how to build a Facebook specific strategy and how to measure it accordingly.


This module dissects how Twitter operates and the potential value it presents as a promotional and marketing platform. By the end of this module you be able to build a Twitter profile for your business and understand how to build your following whilst incorporating targeting specifics.


The LinkedIn module gives you a comprehensive overview of the benefits of using the platform for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.


Upon completion of this module you will gain understanding of the benefits of incorporating Google+ into your social media marketing strategy and how to establish both a personal and business Google+ page. You will also know how to leverage platform-specific features to push your brand. The importance of Google Analytics is also illustrated within this module.


The YouTube module provides learners with a comprehensive understanding of how YouTube works as content sharing platform. You will learn how to use the platform for a call-to-action and how it can be incorporated into a wider marketing strategy. Future Trends This module examines the latest trends in social media and explores new platforms on which you could share your content.

Strategy & Planning

The Strategy and Planning module is the cornerstone module of the program. It ties together the previous modules and introduces the Digital Marketing Institute’s 3i methodology to planning and implementing a social media strategy.

Business Consort – The Social Media Academy is a Digital Marketing Institute Accredited Study Centre – You will receive a certificate after course completion.

Learn at a time that suits you with our ‘Online & learning ‘ option!  The Professional Diploma in Digital Marketing Online option provides the convenience of online learning but without dedicated times of study – All you need is access to a computer – All of your learning resources will be available on demand 24/7!


Key Features & Benefits that Business Consort Provide to all Students to support their online studies

  • High-Definition Video Style Lectures
  • Flexible Study Options
  • Industry-Validated Syllabus
  • Gain Up-To-Date Industry Knowledge
  • Internationally Recognised Accreditation
  • Supporting Downloadable Course Materials
  • Dedicated Tutor to Guide & Coach you through the Diploma
  • Draw from your Tutors Expertise in Digital Marketing
  • Access Practical Exercises
  • Recommended Reading
  • Discussion Forums to interact with other students
  • Help to prepare you for the Exam to achieve Certification
  • Access our Online Learning Community 24/7
  • Watch Video Lectures on Mobile Devices – Anywhere & Anytime!


What help & support will I get? You have access to ask questions direct to your tutor through the on demand learning community as well as the ability to connect and network with other learners. We offer monthly tutor calls to guide you through getting started, to designing a study plan to suit each student and coaching you through each step of the course from enrolling to sitting your exam. In addition, you will also be able to reach your student services be phone from 9am – 5pm Mon to Fri (GMT) on 0800 334 5784 and contact via email too.


How long will it take to qualify? There are 10 modules which is about 30 hours of video style lectures. You will need to do some research, complete some practical activities, do some reading around the topics covered in the syllabus to ensure you get as much from the course as possible. Most students are ready to take their exam within 3-4 months. You must take your exam within 6 months or enrolling.

Are there any exams & how will I be assessed?  Yes there is an exam which is 180 minutes (3 hours) – There will be a range of question formats such as Multiple Choice, Image based Selections, Matching & Hot Spot Questions.

When will I take my exam? 

  • Candidates must take the exam within 24 weeks of completing the specialist Diploma. We recommend students take the first exam 3-6 weeks after the completion of the course. If you do not book your exam well in advance of your exam eligibility end date there is a chance the test centre will not have any available dates left.
  • The Digital Marketing Institute do not offer Exam Eligibility Extensions.
  • Should a candidate fail their first exam attempt, they must repeat the exam within the exam eligibility period. Candidates have three exam attempts in total.
  • It is the candidate’s responsibility to ensure they book their exam and take any further repeat exams within their 24 week eligibility period.

Where will I take my exam? The example is computer-based delivered through Pearson VUE test centre network – 5200 centres in 180 countries to choose from! Find your nearest test centre

The dynamic qualification will provide you with knowledge underpinning the principles of social media and skills to social media marketing campaigns, grow your networks and engage your audiences.


About The Digital Marketing Institute – The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. Learn from world-class digital marketing lectures and study up-to-date course content created by working industry experts.

Each course syllabus is validated by the Digital Marketing Institute’s esteemed Syllabus Advisory Council made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and Ebay. Digital Marketing Institute courses are designed and refreshed to equip you with the latest and most in-demand digital marketing skills needed to land your next role in today’s digital driven economy.

Students gain an internationally and industry-recognised digital marketing qualification upon completion and passing of a Pearson VUE exam, perfect for displaying on your CV or LinkedIn profile.

Course Trainer – Dawn McGruer MCIM FRSA MIoD

Your online learning will be hosted by a variety of industry professionals but your dedicated tutor (Dawn McGruer) will also deliver some of these sessions and will be your coach & mentor throughout.  Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 4 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.

Dawn is also a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754 – She was invited as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.


Are there any other fees to consider? In order to achieve certification for the qualification you are assessed by 180 minute online exam which costs: £140. This is paid directly to Pearson Vue of which the all details will be included in your welcome email as well as information about registering for your exam.


As soon as you enrol you can start the course straight away – We will send you a welcome email and login details for the learning community. You can choose when you wish to register for your exam and it’s totally dependent on how long it takes you to complete the syllabus of learning materials and when you feel ready but you can talk this through on your calls with your tutor to discuss your study plan.


Why choose Business Consort as your Accredited Study Centre?

We have addressed the new need of busy individuals who want to further their learning but don’t have time to take out of their schedules to attend day / evening face to face courses. Hence this will be the only diploma worldwide delivered completely online and ours is by far the most cost-effective option versus any other study centre or delivery method.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.

Interested but want more details? Call our team now 0800 334 5784

Additional information


Upfront, 6 Months, 12 Months


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