Digital Video Marketing Workshop Manchester - Business Consort

2-Day Fast Track & 3-Day Ultimate Courses

CIM Diploma in Digital Marketing

Video Marketing Workshop Manchester (1-Day)


This workshop will provide you with the complete digital video making skills to create all types of video relating to successful digital & social media marketing.


Attendee Detail


Video Marketing Workshop Manchester

The Video Marketing Workshop covers the actual creation of professional digital marketing videos – It is ideal for anyone who wants to actually learn how to create video and animations – The complete digital tool kit to create all professional video for successful digital marketing.

Who is the course for? This course is designed for those wishing to take control of their digital marketing creative. Don’t ever be held back by your skills and never have to ask your web team or other team members to create digital video again – take control and leave the course with the knowledge of not only how to create digital video but how to get video views! Suitable for agencies and businesses of all shapes and sizes.

Watch the video from our Head Trainer & Founder to learn about our social media courses, what they cover and who they are for to help you choose the right course for you!

Course Level: Suitable for all levels

What will the course cover?

The course covers the practical creation of all aspects of digital marketing video and is hosted as an Interactive Creative Workshop – Why not SAVE Time & Money? Attend 2-Day FAST TRACK Courses or 3-Day ULTIMATE Course

You will learn;


  1.  We’ll be guiding you through the process on how to create effective video content.
  2. We’ll take you through some simple hacks to produce valuable content quickly and simply.
  3. We’ll also look at how video marketing can work within your marketing process and your sales process in order to maximise ROI.
  4. Video marketing techniques and how to use videos effectively for your business
  5. How you can create films yourself.
  6. How to optimise and repurpose videos for social media platforms.


• What kit is required for a successful shoot
• Planning and storyboarding your shoot
• Video theory and technology basics

Phone Setup
• Difference between phone operating systems
• Using 3rd party applications to improve your shooting

Shooting basics
• Working with manual video settings
• ISO and shutter speed explained
• Setting a custom white balance
• Setting a fixed focus point

Getting Good Sound
• The advantages of a plug in microphone
• Controlling your sounds environment
• Positioning your microphone

Lighting your shots
• How to use natural light
• Basics of three point lighting
• Using light to create contrast
• The benefits of using a reflector

Shots and composition of an interview
• Framing basics
• Positioning your interviewee
• Looking or not looking at the camera
• Shooting reverses, noddies and pieces to camera
• How to shoot for easier editing

Business Consort, Lowry House, 17 Marble St, Manchester M2 3AW

Situated in the heart of Manchester’s business district between King Street and Market Street – Off Spring Street a short walk from Piccadilly Station


Hotels nearby: Our venue is on Marble Street which is in the centre near Primark and Piccadilly Gardens and we think MotelOne near Picadilly station is a great location and extremely well priced so there are lots of hotel nearby including Travelodge, Premer Inn etc – view map

What’s included? All course materials, lunch, refreshments PLUS unlimited after-course support.

Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

Course Trainer Dawn McGruer MCIM FRSA MIoD

Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 20 years experience in the digital marketing arena.

She is also the Director of Business Consort which was established in 2005 and has developed  it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 5 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CIM Diploma in Digital Marketing.

She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.

Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754.

This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Additional information


Thursday 1st Feb 2018 10am-4pm, Thursday 17th May 2018 10am-4pm, Thursday 13th Sept 2018 10am-4pm, Thursday 8th Nov 2018 10am-4pm

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