Shepherds Friendly Society
Samantha Atherton, SEO executive at savings and insurance specialist Shepherds Friendly, called on Business Consort to help with digital skills
Google Analytics and SEO
We wanted to better understand the advanced capabilities of Google Analytics and what insight can be taken from using it more effectively.
Challenges faced prior to training:
We set an objective to use Google Analytics more widely when reporting on our digital KPIs. We wanted to be able use the advanced reporting capabilities of Google Analytics on a granular level, without spending lots of time compiling the reports.
Following our training sessions with Business Consort, we’ve been able to step up our Google Analytics activity and really hone in on certain aspects. For example, we now use elements of this training when reporting on KPIs within Google Analytics, such as the customisable dashboards.
We’ve found that these have saved us a lot of time when compiling figures, and ensure that we are constantly monitoring the most important data.
Our training in SEO has also meant that we can add this to our toolbox of skills when compiling our marketing plans for the year. Those staff members who took part in the training have also presented their knowledge to the rest of the team, contributing to a more rounded understanding across the company.
Are there any areas of marketing you still feel your business could improve upon?
Each individual team member has their own expertise and is constantly looking to improve their skill set. As a company, we fully support development as much as we can and this is something that led to us being presented with the Investors in People Gold Award. The award recognised our outstanding commitment to managing, developing and supporting our staff, making us one of only 1,500 organisations throughout the UK to receive the accolade.