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Shepherds Friendly Case Study

Shepherds Friendly Society

Shepherds Friendly Case Study

Finance Sector

Samantha Atherton, SEO executive at savings and insurance specialist Shepherds Friendly, called on Business Consort to help with digital skills Shepherds Friendly Case Study

Training/qualifications undertaken:

Google Analytics and SEO

Organisation requirements/objectives:

We wanted to better understand the advanced capabilities of Google Analytics and what insight can be taken from using it more effectively.

Challenges faced prior to training:

We set an objective to use Google Analytics more widely when reporting on our digital KPIs. We wanted to be able use the advanced reporting capabilities of Google Analytics on a granular level, without spending lots of time compiling the reports.

Training outcome/results:

Following our training sessions with Business Consort, we’ve been able to step up our Google Analytics activity and really hone in on certain aspects. For example, we now use elements of this training when reporting on KPIs within Google Analytics, such as the customisable dashboards.

We’ve found that these have saved us a lot of time when compiling figures, and ensure that we are constantly monitoring the most important data.

Our training in SEO has also meant that we can add this to our toolbox of skills when compiling our marketing plans for the year. Those staff members who took part in the training have also presented their knowledge to the rest of the team, contributing to a more rounded understanding across the company.

Are there any areas of marketing you still feel your business could improve upon?

Each individual team member has their own expertise and is constantly looking to improve their skill set. As a company, we fully support development as much as we can and this is something that led to us being presented with the Investors in People Gold Award. The award recognised our outstanding commitment to managing, developing and supporting our staff, making us one of only 1,500 organisations throughout the UK to receive the accolade.

 

 

Dawn McGruer FRSA

Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing. Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing. She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year. Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 15 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM. And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.

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