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Shepherds Friendly Case Study

Shepherds Friendly Society

Finance Sector

Samantha Atherton, SEO executive at savings and insurance specialist Shepherds Friendly, called on Business Consort to help with digital skills 

Training/qualifications undertaken:

Google Analytics and SEO

Organisation requirements/objectives:

We wanted to better understand the advanced capabilities of Google Analytics and what insight can be taken from using it more effectively.

Challenges faced prior to training:

We set an objective to use Google Analytics more widely when reporting on our digital KPIs. We wanted to be able use the advanced reporting capabilities of Google Analytics on a granular level, without spending lots of time compiling the reports.

Training outcome/results:

Following our training sessions with Business Consort, we’ve been able to step up our Google Analytics activity and really hone in on certain aspects. For example, we now use elements of this training when reporting on KPIs within Google Analytics, such as the customisable dashboards.

We’ve found that these have saved us a lot of time when compiling figures, and ensure that we are constantly monitoring the most important data.

Our training in SEO has also meant that we can add this to our toolbox of skills when compiling our marketing plans for the year. Those staff members who took part in the training have also presented their knowledge to the rest of the team, contributing to a more rounded understanding across the company.

Are there any areas of marketing you still feel your business could improve upon?

Each individual team member has their own expertise and is constantly looking to improve their skill set. As a company, we fully support development as much as we can and this is something that led to us being presented with the Investors in People Gold Award. The award recognised our outstanding commitment to managing, developing and supporting our staff, making us one of only 1,500 organisations throughout the UK to receive the accolade.



Dawn McGruer FRSA

Business Consort - Digital & Social Media Academy was established in 2005 by me, Dawn McGruer FRSA - I have over 15 years experience as a digital marketing practioner, consultant and as a trainer. I have also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of my expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners. We are one of the world leading training organisations and are accredited by The Chartered Institute of Marketing. With over 2 million subscribers we provide Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

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