Digital marketing is one of the most important aspects of growing the online awareness of your brand. There are many different components of digital marketing, including blogging, email marketing and social media.
Yet there are very few people available who are able to maximise results from online activities. This is because there has been a lack of social media training available to employees and support for other digital marketing areas is sparse.
This can have a serious impact on the success of your digital marketing campaigns. According to statistics, the lack of social media training is costing the UK £2 billion annually and can also cause employees working in the digital marketing industry to be 20% less productive.
A Worsening Situation
The problem is only going to get worse. If efforts to improve the situation are not implemented soon, then there will be a short-fall of 750,000 digital marketing employees by 2017. This could have a significant impact on the content being produced by businesses and the return on investment they receive.
There are some efforts by the UK government to improve digital marketing skills; namely new courses on digital marketing at A level. However, social media training is the only way you can effectively grow awareness of your brand online now and in the long-term.
Without social media training, your business can suffer from several problems. Namely, that your staff can make mistakes that annoy target audiences. For example, some social media personnel have been criticised for posting content that target audiences have found offensive. This can have a highly negative backlash that can worsen your online profile.
Social Media Training Is Necessary For Growing Online Awareness
Yet staying away from social media is not the best option. It should be embraced. Large brands like Oreo and British Gas have proven how a successful social media campaign can grow awareness of a brand and develop leads and sales. Yet these organisations hire individuals who have been given social media training and are highly proficient in digital marketing.
Also, while social media training does cost; these brands have shown that in the long-term, you can grow your business cost effectively.
You can find out more about social media training and other digital media skills that are required in today’s modern online world in this report. This report details the ten most important digital media must haves and how they can be implemented in your business. You will discover in the document:
- How a marketing plan can support your effective implementation of digital marketing campaigns.
- Why it is important for your business to optimise its’ website so that it can be found and ranked highly on search engines.
- How social media training can support your business in developing a strong online brand image.
- Why your senior management team also need to consider their personal social media profiles in relation to the business.
- How WordPress can support your content marketing and publishing strategy, to deliver your brand to readers across the internet.
- How outsourcing your digital marketing activities can be one of the best options for your business.
Improve your business’ online marketing activities and download the report now – Our Top 10 Digital Marketing Must Haves Guide will help you navigate your way through to becoming an accomplished digital marketer and help your business excel in a digital world.
Leave a Comment