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CIM Diploma in Digital Marketing

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Mi PA Case Study

Mi PA –  Providing tailor made virtual receptionist service to business

Emma Mills, Founder of Mi PA, enlisted the expertise of Business Consort to boost her team’s social media skills

Training/qualifications undertaken:

3-Day Ultimate Social Media Marketing

Organisation requirements/objectives:

We wanted to get up to speed with the best social media, techniques and best practice and develop our social media strategy to enhance engagement and network size for our own brand awareness but also as a managed service for clients.

MIPA and Business Consort Case Study

Challenges faced prior to training:

Developing professional social media graphics in-house to react to dynamic needs of our clients social media communications. Growing our network and post, YouTube channel and blog engagement.

Training outcome/results:

The training has given us the ability to create an array of social media creative such as blog content, infographics videos, animations, graphics, images and banners.

Are there any areas of marketing you still feel your business could improve upon?

Social Media changes almost daily so keeping up to speed with consumer behaviour is vital so we use Business Consort’s free digital expert club to keep on top of latest tips, techniques and trends to aid our social media marketing.

 

Shell Case Study

Shell International Petroleum Ltd – Shell Bitumen

Construction Sector

Emma Mallinson, Global Marketing Product & Solutions Manager at Shell Petroleum Ltd, enlisted the expertise of Business Consort to boost her team’s digital marketing skills

Training/qualifications undertaken:

2-Day Fast Track Digital Marketing

Organisation requirements/objectives:

We wanted to get up to speed with the latest tools, techniques and best practice in B2B activity and hone our digital communication skills to help support our business objectives.

Challenges faced prior to training:

It was becoming extremely time-consuming to manage social media posting, as we didn’t have sufficient knowledge of various tools. We were also unsure about the appropriate metrics to use and how to develop a strategy to integrate digital.

Training outcome/results:

The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running. It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people.

I learnt a lot about the importance of website optimisation and, as a result, we are re-developing our global content. Again, as a result of gaining the knowledge, I was able to communicate with our experts about what improvements needed to be made.

Are there any areas of marketing you still feel your business could improve upon?

We’d like to further boost our skills around using social media as a marketing tool – it’s an ever-changing part of marketing, so it’s essential that our fingers are firmly on the pulse when it comes to updates and new platforms.

Do you outsource any marketing requirements? If so, why?

We outsource brand and communications; campaign creation; content creation; and PR. We’ve chosen to do this purely for the level of expertise that outside agencies can offer.

MTIS Case Study

MTIS-Ltd – Holiday Scheduler

HR software solution specialists

Since 2003 MTIS has been providing companies with easy to use Microsoft Office based products for common business tasks.

By offering solutions based on software that customers are already using, MTIS is able to provide high powered, multi-featured products for low prices. Holiday Scheduler is an off the shelf solution for tracking staff absence.

Mike Taylor – Director

 “The Business Consort Advanced Digital Marketing Course was brilliant.  Dawn McGruer is a master of the topic and delivers the course at great pace. There is an enormous content and it will take some time to absorb the information. Applying just 10% of what we were told will bring gains. I would thoroughly recommend this course to anyone or any company.”

Training/qualifications undertaken:

Advanced Digital Marketing

Organisation requirements/objectives:

While most of our new business came via search engine advertising, I felt the need for a better understanding of how an integrated digital approach could improve our visibility. Combining parallel activities on social media together with an optimised website seemed to be a practical way forward.

Challenges faced prior to training:

Although we were pulling in a sustainable level of business, we were struggling to reach a wider audience and were unable to target specific prospects effectively. We wanted get the message out far and wide about what we offer and how our services can benefit businesses, with a particular focus on HR professionals.

Training outcome/results:

The training has equipped me with the skills to market the business across social media platforms, paying particular attention to the power of advertising on platforms such as Facebook and LinkedIn. It’s given me the hunger to learn more and build on what Business Consort had taught me.

Are there any areas of marketing you still feel your business could improve upon?

Marketing is a real learning curve and I believe it’s all about trialing different tools to figure out what works best for your business. For instance, I wouldn’t prioritise email marketing, but I would look into the value of SEO and what it can do when executed properly.

 

Cirrus Case Study

Cirrus – Global business consultancy with offices in the UK and Asia Pacific

Leadership, talent and engagement specialists

As a global consultancy in a highly competitive market, it is crucial that Cirrus has a strong digital presence and connects with customers throughout their journey.

The training opportunities and coaching support from Business Consort has helped Cirrus put the right foundations in place to extend our reach, increase our opportunities and engage with our customers more effectively.

Cirrus will be more agile and customer focused as a result.

Louise Casey – Marketing Communications Manager

I have extensive marketing experience across a wide range of sectors.

I am passionate about producing innovative communications about our services and work. I always have the client in mind when creating engaging communications. I pride myself in being a great multi-tasker and love working across a variety of projects.

Training/qualifications undertaken:

CIM Digital Marketing Diploma and MailChimp Email Marketing

Organisation requirements/objectives:

As a global business, we recognised the need to increase and improve our digital marketing initiatives to build our online presence, extend our audience reach and drive more traffic to the Cirrus website. With an increased focus on lead generation we wanted to make sure that these initiatives were implemented effectively to improve our lead conversion rates.

Challenges faced prior to training:

With a rapid shift in focus towards digital marketing and a desire to manage this in-house we need to ensure that our digital marketing skills are current and the best they can be. Our market is incredibly competitive with a wide range of global competitors making it difficult to achieve standout. Our competitors are increasingly using digital channels to reach our audience and our clients are undertaking a significant amount of research online before speaking to us so it is crucial that we standout and are present throughout what can be a quite lengthy and complex purchasing journey.

Training outcome/results:

It’s too early to demonstrate any tangible business results but I would say that working with Business Consort has enabled us to confidently implement a number of digital marketing initiatives that will set us on the right path to achieve our objectives. It’s very much work in progress but a major step we have taken is to build and launch our new website. The learnings from Business Consort have ensured that this is a strong platform for us to constantly improve and build on and that will work harder for Cirrus in the future. Now that we are looking to place more investment behind increasing our online presence we are confident that we have a sales tool that will be worthwhile driving prospects to.

Are there any areas of marketing you still feel your business could improve upon?

Cirrus is constantly looking to improve and evolve so that we are as agile and customer-focused as we can be. We are looking at utilising marketing automation to help us achieve this and to be more responsive to customer’s behaviour.

Do you outsource any marketing requirements? If so, why?

Yes – as a small team we outsource our PR requirements so that we are able to focus on our thought leadership, events, research, brand and campaigns. Following the digital diploma from Business Consort we have brought all our digital marketing in-house and will continue to manage it internally.