Skip to content

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.

EARLY BIRD - 3-DAY FAST TRACK ACADEMY {SAVE £600 - ENDS 31ST DEC 21} VIEW NOW
00 days
00 hr
00 min
00 sec