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VIP Strategy Day


1 Day in Cheshire | Luxury Surroundings + Lunch



VIP Strategy Day - We will develop your Marketing Money Map™ looking at maximising every lead and conversion source in the business and open the floodgates to unlock money blocks and open up new opportunities to grow and scale your business boosting profits.

Dawn McGruer started her marketing agency at 21 and was mortgage free by 33 - Over the past 20 years she worked with over 30,000 clients and has helped them make more than £45 million building their businesses. Her signature framework Marketing Money Map™ identifies problems and opportunities that matter for businesses to create an inbound marketing plan. 


VIP Strategy Days £2997 + VAT

Each VIP Day is tailored to the exact requirements of each client but typically include the following to create their Business & Marketing Plan;

 Customer Journey

 Social Media Plan

 Business Modelling

 Client Attraction & Conversion

 Messaging & Marketing

 Money Goals & Targets

* Drinks & Lunch Included & hosted in Cheshire

The Marketing Money Map £2997 + VAT

This is our signature process of reviewing your entire business process for your customer journey to shorten the sales cycle enhance lifetime value and improve efficiency and effectiveness around all marketing processes of client attraction attraction, nurture, conversion and retention through automation and streamlining processes.

Each Marketing Money Map 1:1 VIP Day is tailored to the exact requirements of each client but typically include the following to create their Marketing & Automation Plan;

 Customer Journey - End to End Business View in Visual Map

 Lead Sources & Nurture Processes - Identify Gaps & Experts Required

 Business Modelling for Customer Touch Points

 Client Attraction & Conversion Strategy to increase lifetime value

 Automation & Streamlining Client Sales & Retention Process

 Costs versus ROI - Targets & Timelines to shorten sales cycle

* Drinks & Lunch Included and hosted in Cheshire

After all a Goal without a Plan is just a Wish!


Work directly on your business with our Founder, Dawn who has several multi-million pound businesses that she has started from the ground up so she fully understands what it is like to be a business owner and the challenges that come with being an entrepreneur from cash flow to generating leads and lack of time to get everything done!

  • We will be creating an overall vision for the business
  • We will develop your Marketing Money Map™ looking at maximising every lead and conversion source in the business and open the floodgates to unlock money blocks and open up new opportunities to grow and scale your business boosting profits
  • Create a 90-Day Plan specifically looking at driving leads into your business (not just from your entry product up) at every stage across your offer ladder - ensuring you are gaining clients for your higher ticket products / services not just driving customers through low ticket funnels - Shortening the sales cycle and having a marketing pipeline opposed to using funnel approach. The focus is to get your generation on auto-pilot to spend less time, effort and money on marketing.
  • Breakdown the plan into easy to implement actions and even help you with getting support in place to make it happen


A Goal without a plan is just a wish!


You will leave with a clear vision of your goals for the coming year and a 30, 60 & 90-Day Plan to achieve them which you can implement straight away!


VIP Days are for you if YOU...

Know what you want to achieve but feel a little overwhelmed

Need clarity to get your ideas translating into actual results

Need more leads, sales and profit for the business to grow

Want to build a scalable business and work 1: many not just 1:1

Want recurring revenue streams that keep the cash flowing

Want to launch a new course, workshop or product or service

Accelerate your career & boost your business


Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY


Book your place now



Call our team 0800 334 5784 or...


Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.

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dawn presenting 2

Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing.

Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing.

She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year.  

Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 15 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.

And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.

Best Female Speaker - As featured in


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just some of the lovely people we work with

Frequently Asked Questions

Dawn McGruer FRSA MCIM - The Queen of Digital Marketing!

Over the past 20 years she worked with over 30,000 clients and has helped them make more than £45 million building their businesses {target for 2022 is to exceed £100K).

She started her first business at the age of 21, was mortgage free by 33 and 20 years on her marketing agency still stands strong, with an enviable client list.

Dawn Founded Business Consort Academy (CIM Accredited) in 2005, developing digital skills through accredited and certified courses and qualifications. Business Consort Academy empowers marketers to master the world of online marketing and social media to accelerate their careers and grow their businesses.

Her mission is to make education accessible for all and my vision is to see business and marketing taught in schools. 

Most recently Dawn created the POWERCIRCLE™ which is a programme and mastermind for business owners and entrepreneurs helping them to raise their authority, grow their Influence, so they can SCALE THEIR BUSINESSES FASTER than ever before.

Multi-Award-Winning Digital Marketing Speaker, Strategist & Trainer

  • Best Female Speaker Speaker (PSA 2018)
  • Ranked in top 1% on LinkedIn for Digital Marketing Globally (30K Connections + Same in Followers)
  • Global Best-Selling Author - Dynamic Digital Marketing (Wiley)
  • Host to top 5% Global Ranking Podcast ‘Dawn of a New Era’
  • Fellow of the Chartered Institute of Marketing & RSA (Royal Society of Arts Manufacture and Commerce) 

YES – The VIP Strategy Day is to ensure you have a rolling 90-Day plan and that you are constantly moving towards your goals. It is also a great way of getting clarity and confidence around the specific actions you need to implement as well as getting help and support to overcome any obstacles.

We will use our signature process to unlock the floodgates to leads across your business and get your lead generation running on auto pilot driving new clients into the business through our unique pipeline approach we will look at pushing new prospects into every level of your offer ladder.

YES – We often have a few delegates from a business attend the strategy day to get clear on the objectives for the team and integrate activities across the business into the overall plan. It is a great way of boosting buy-in across the business and getting key employees involved in planning.

YES - We rarely ever work with our clients once we form relationships to really drive and grow the business. We can offer bespoke coaching and mentoring programmes to support you, your team and your business based on your specific objectives and goals.

YES - The VIP Strategy Day is suitable for start-up to global businesses because you will be working on your own strategy and goals for the business. So it is suitable for any age or stage of your career and is geared around getting the results you want from your business.


Emma Mallinson, Global Marketing Product & Solutions Manager, Shell

“The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running.
It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people”.

Darius Ward, Entrepreneur 

“Dawn combined the what and how of Digital Marketing in perfect symphony.
As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company”

Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert

“Dawn is truly outstanding to work with!
Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.”

Attendee Reviews

Book your place now


Other courses you may be interested in

So…anything else you need to know, to get started?

Just fire away with your questions.

Our team are always here to help on 0800 334 5784!

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