Case Studies ⋆ Business Consort

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CIM Diploma in Digital Marketing

Business Consort Case Studies

Client Success Stories

Hear from businesses & professionals about how developing digital skills has helped them

Our Head Trainer & Founder – Dawn McGruer FRSA MCIM MIoD

Dawn has a wealth of knowledge from digital tools to proven strategies and has worked both with clients and delegates over 20 years to assist in getting the best return on investment from their marketing efforts.

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We reached an amazing milestone last year when we welcomed our 20,000th student and then we were also awarded our 10th commendation from The Chartered Institute of Marketing for excellent results achieved and a 99% pass rate!

 

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Mi PA –  Providing support to businesses

Emma Mills, Founder of Mi PA, enlisted the expertise of Business Consort to boost her team’s social media skills

Training/qualifications undertaken:

3-Day Ultimate Social Media Marketing

Organisation requirements/objectives:

We wanted to get up to speed with the best social media, techniques and best practice and develop our social media strategy to enhance engagement and network size for our own brand awareness but also as a managed service for clients.

Challenges faced prior to training:

Developing professional social media graphics in-house to react to dynamic needs of our clients social media communications. Growing our network and post, YouTube channel and blog engagement.

Training outcome/results:

The training has given us the ability to create an array of social media creative such as blog content, infographics videos, animations, graphics, images and banners.

Are there any areas of marketing you still feel your business could improve upon?

Social Media changes almost daily so keeping up to speed with consumer behaviour is vital so we use Business Consort’s free digital expert club to keep on top of latest tips, techniques and trends to aid our social media marketing.

Emma Mallinson, Global Marketing Product & Solutions Manager at Shell Petroleum Ltd, enlisted the expertise of Business Consort to boost her team’s digital marketing skills

Challenges faced prior to training:

It was becoming extremely time-consuming to manage social media posting, as we didn’t have sufficient knowledge of various tools. We were also unsure about the appropriate metrics to use and how to develop a strategy to integrate digital.

Training outcome/results:

The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running. It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people.

I learnt a lot about the importance of website optimisation and, as a result, we are re-developing our global content. Again, as a result of gaining the knowledge, I was able to communicate with our experts about what improvements needed to be made.

 

Samantha Atherton, SEO executive at savings and insurance specialist Shepherds Friendly, called on Business Consort to help with digital skills 

Following our training sessions with Business Consort, we’ve been able to step up our Google Analytics activity and really hone in on certain aspects. For example, we now use elements of this training when reporting on KPIs within Google Analytics, such as the customisable dashboards.

We’ve found that these have saved us a lot of time when compiling figures, and ensure that we are constantly monitoring the most important data.

Our training in SEO has also meant that we can add this to our toolbox of skills when compiling our marketing plans for the year. Those staff members who took part in the training have also presented their knowledge to the rest of the team, contributing to a more rounded understanding across the company.

Louise Casey – Marketing Communications Manager attended fast track course and went on to study for a Diploma in Digital Marketing

The training opportunities and coaching support from Business Consort has helped Cirrus put the right foundations in place to extend our reach, increase our opportunities and engage with our customers more effectively.

Cirrus will be more agile and customer focused as a result.

Organisation requirements/objectives:

As a global business, we recognised the need to increase and improve our digital marketing initiatives to build our online presence, extend our audience reach and drive more traffic to the Cirrus website. With an increased focus on lead generation we wanted to make sure that these initiatives were implemented effectively to improve our lead conversion rates.

Challenges faced prior to training:

With a rapid shift in focus towards digital marketing and a desire to manage this in-house we need to ensure that our digital marketing skills are current and the best they can be. Our market is incredibly competitive with a wide range of global competitors making it difficult to achieve standout. Our competitors are increasingly using digital channels to reach our audience and our clients are undertaking a significant amount of research online before speaking to us so it is crucial that we standout and are present throughout what can be a quite lengthy and complex purchasing journey.

Training outcome/results:

I would say that working with Business Consort has enabled us to confidently implement a number of digital marketing initiatives that will set us on the right path to achieve our objectives. It’s very much work in progress but a major step we have taken is to build and launch our new website. The training from Business Consort have ensured that this is a strong platform for us to constantly improve and build on and that will work harder for Cirrus in the future. Now that we are looking to place more investment behind increasing our online presence we are confident that we have a sales tool that will be worthwhile driving prospects to.

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Social Media Course Manchester (1-Day)

This social media marketing essentials course is ideal for those starting out or have used…

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Ultimate Social Media Marketing Course Manchester (3-Day)

3-Day Ultimate Social Media Marketing Course Only £1249 + VAT  – Upgrade to study the Digital…

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Fast Track Social Media Marketing Course Manchester (2-Day)

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