Face-to-Face SEO Course
Half Day – 10am-1pm
Google reaches 90% of the world’s online audience so if you aren’t appearing in search results for your keywords and phrases you are missing out on a huge potential of new leads and business.
In this SEO masterclass courses you will learn about how to dramatically increase your businesses online visibility and exposure. This half-day course will demystify search engine optimisation and will address easy and practical ways of what you can do to dominate the search engines for your brand, products and services.
This course can also be purchased as part of a bundle – SEO in the morning 10am – 1pm & Writing for the Web 2-5pm in the afternoon with a break for lunch for only £249 – SAVING £49! View course bundle details..
With over 75% of all transactions – worldwide – originating from search results it’s clear to see how important SEO is for your business
SEO is one of the most crucial aspects in today’s digital marketing but often businesses fail to reap the full potential due to issues around ever evolving changes in SEO and also what are the proven and legitimate methods of increasing a businesses chances of appearing in search results.
Course aim: This course offers practical guide to getting the most from increasing your exposure in search results using the latest techniques, tools and best practice with the aim of dramatically increasing lead generation through using proven SEO strategies and ultimately increase your business profits.
3 key objectives;
- Increase your awareness of what SEO is and how it works
- Learn how to implement your own SEO strategy
- Identify quick wins and determine the elements needed to succeed in achieving longer term goals
Who should attend?
The course will suit anyone who is involved in digital marketing or PPC campaigns, either in-house or agency side. It is ideal to enhance knowledge of SEO strategy and tactics.
Suitable for all levels as we cover every aspect of SEO for business – We cover all the principles of SEO and how you can dramatically increase your visibility in the search engines
There will also be a practical session to actually review your own businesses search engine optimisation and we’ll look at ways for each business to enhance their exposure and monitor their successes.
This is one of our masterclass courses so we aim to ensure all delegates have the ability to implement specific actions to increase their SEO after the course.
Where is the course venue?
In January 2017 all Manchester courses will be hosted at our NEW venue Business Consort, St James’s Buildings, 61-95 Oxford Street, Manchester M1 6EG – St James’ is an easily accessible destination in the heart of the city centre is located less than a five minute walk from Oxford Road train station, St Peters Square Metrolink stop and a number of NCP car parks. It is only a 10 minute walk from Piccadilly train station too
Accreditation for CPD hours
This email marketing course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
Includes refreshments, lunch, all course materials and unlimited post course support.
What you’ll learn;
- Introduction to SEO
- Key terminology & technology
- Typical KPIs
- Keyword research
- Landscape analysis
- Competitor analysis
- Creating a strategy
- Technical considerations/audits
- On-site optimisation essentials
- URL structures
- Writing content for your website
- Page titles
- Meta descriptions
- Meta keywords
- Internal linking policies
- Importance of site maps/information architecture
- Image naming conventions, alt & title tagging
- Off-site optimisation
- Writing for the web – SEO optimised content marketing
- Link building and online PR & Blogging
Following this training course, you will understand:
- What aspects of your websites content and structure impact on your SEO
- How to create content to improve SEO
- How to integrate SEO benefits in multi-channel marketing such as the SEO benefits of social networking
- What paid and non paid options of search marketing activities are available
- Proven strategies and tactics to increase SEO
- What tools are available to assist in SEO for your business
- How to implement an SEO strategy
- How to audit and monitor your SEO and compare v’s your competitors
- Writing for the web to ensure maximum search results exposure
Course Trainer Dawn McGruer FRSA
This training course will be hosted by Dawn McGruer FRSA. Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 15 years experience in the digital marketing arena.
She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.
Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.
Please bring laptops as the course is interactive