Digital Creative & Video Marketing Workshop
1 Day | London | Manchester
Jun 11th 2020 | Manchester
Jun 25th 2020 | London
Oct 8th 2020 | Manchester
Oct 15th 2020 | London
Practical workshop focusing creating high impact content to attract, engage and persuade your audience from social posts, ads, graphics, animated gifs, infographics to using heat mapping for strategic web design as well as design trends of highly converting digital communications like homepages, landing pages etc.
£549 + VAT
PLEASE NOTE: You can attend this course as a standalone 1-Day course or as part of 3-Day Fast Track Academy
Includes certification as the course is accredited by The Chartered Institute of Marketing, course materials, unlimited after course support, all refreshments and lunch.
WHAT WILL THE COURSE COVER?
- How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!!
- Designing high impact social media profiles and pages
- Creating advertising campaigns
- Create landing pages that convert to leads
- Creating persuasive content that converts
- Writing search engine optimised content for the web
- Psychology of Colour and the impact on consumer behaviour
- Writing blogs that drive traffic and interaction
- Design effective email campaigns and templates
- What the perfect anatomy of a homepage looks like
- Video script writing, filming, editing and distribution
- YouTube and creating viral video content
- Video kit for professional video and free tools
- Podcasting and getting it listed in iTunes etc.
- Design tactics for website conversion optimisation
- Using digital marketing campaign results to improve lead generation and conversion going forward
- Case studies and proven strategies to inspire!
marketing is impossible without content
Create Killer Content that Converts - Learn How to Create Content that Attracts Your Ideal Cleint, Drives Leads & Sales for Your Business
This course is for you if YOU...
Accelerate your career & boost your business
JOIN OVER 25,000 CLIENTS WHO HAVE ACHIEVED AMAZING RESULTS!
Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY
Book your place now
Call our team 0800 334 5784 or...
All Courses run from 10am-4pm with a 1-Hour lunch break from 1-2pm
- 10am -Goals, Audience, Story-telling, process
- 10.30am - Web Design (the perfect anatomy of a homepage and landing page)
11am - Heat Mapping for visitor tracking
- 11.15am - BREAK (15 mins)
11.30am- Website Conversion Optimisation (Getting more visitors to take-action)
12.00pm - Psychology of Colour in the world of marketing
12.30pm - Writing for the Web - Online reading trends, persuasive writing and compelling content that drives conversion
12.45pm - Emotional Marketing - Aligning your content marketing and messaging to Maslow’s Hierarchy of Needs
- 1.00-2.00pm - LUNCH (1-Hour)
2.00pm - Creating campaign branding for your business + Free Digital Tools for creating graphics, animated gifs, video, animation, infographics and more...
- 2.45pm - BREAK (15 mins)
3.00pm - Video Marketing & Distribution
- 3.45pm - Q & A + Certificates
- Course Ends
BEST PRICE | BEST QUALITY | BEST EXPERIENCE
Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.
Business Consort Training Venue
CitizenM Tower of London Hotel
40 Trinity Square,
Located right on top of Tower Hill Underground Station and close to the Tower of London and Tower bridge. Our vibrant and plush training rooms are situated on the 7th Floor of CitizenM with absolutely amazing views of the Tower of London. Great rates are available at this hotel if you are looking for a base whilst attending the course.
Nearest Tube / Station: Tower Gateway & Fenchurch 2 mins or Aldgate Tube 5 mins
LEARN FROM LEADING DIGITAL EXPERT - dawn mcgruer
Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.
Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5-million-strong subscriber base which proves she has the credentials to lead others to digital marketing success.
Best Female Speaker - As featured in
Book your place now
just some of the lovely people we work with
Frequently Asked Questions
This course will empower you with the tools and techniques to create content and identify what should be created by who and for how much. Great is using agencies to allocate content budgets and see what is possible in-house for little or no cost other than resource. Never be limited by external timescales and create content as and when you want and be dynamic in your content marketing and social media approach. You will be able to match the right content to the right channel and learn how to use content to reach and attract your audience and nurture them through to conversion.
YES – The course is fully interactive and we have lots of practical activities to try out free design and creative tools. We will be looking at your own content marketing and identifying opportunities for improvement and reviewing social channels to give ideas on how to improve engagement and turn your network into paying customers.
YES – We will be showcasing the top in class content marketing campaigns, ideas, tools and case studies so you can take your content marketing and creativity to the next level whether you are new or a graphic designer you will learn how to really utilise content as the foundation for driving leads, sales and customer retention in the business.
YES – The course will provide all current opportunties to use content across the business from both a strategic and practical level so you can choose how you will implement what you learn from briefing teams or agencies to actually creating the content yourself.
YES - We will be covering our signature script that can be used across all of your content from emails to video...our step-by-step template can be customised to suit your business prodducts and services and overall goals. We will be focusing on how to create killer content that converts from what kit you need from £50 to how you stand, lighting, messages and editing to distribution. The result will be high impact videos plus you'll learn how we got 5 million video views in just 30 days for free!!!
YES – No we will show you free design and creative tools as well as how to create video using a kit costing less than £50. There are always premium versions available but we will show you what tools are best in class and at what stage you may look to upgrade and what you should budget for.
Emma Mallinson, Global Marketing Product & Solutions Manager, Shell
Darius Ward, Entrepreneur
Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert
All courses are available to be delivered at your own premises - SAVE 40% on per delegate fees from £199 + VAT per delegate.