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Digital Marketing & Social Media Course (1-Day)


1 Day | London | Manchester

Jun 9th 2020 | Manchester

Jun 23rd 2020 | London

Oct 6th 2020 | Manchester

Oct 13th 2020 | London

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1-Day Digital Marketing Essentials Masterclass

The Digital Marketing Course covers all the essential areas of internet marketing including best digital marketing tools available & develop a digital marketing and social media strategy. The course concentrates on improving your customer journey, online presence and brand awareness, creating a social media strategy and the best digital processes to attract, nuture and convert customers.

£549 + VAT - Includes refreshments, lunch, workbooks, CIM Certificate upon completion + unlimited after-coure support

What topics will the course cover?

This course underpins the absolute essential foundations required to be successul in online marketing and social media to generate revenue from your digital marketing efforts. This course brings real-world business marketing to you in a way that is easily relatable to your business but more importantly showcases treid and tested strategies using case studies that can be adapted for your business goals and objectives.

An absolute MUST for every marketer as many traditional marketers or even digital are self-taught and keen to understand exactly what the prioirties are, the tactics required to achieve the best lead generation and profit to scale and grow businesses.

Ideal for those working in or looking to get into marketing as regardless of skill or expertise level you can be assured of best practice and implement what you lear at a pace that suits you. Take a step back from your business and look at it from the consumer point of view and identify opportunities for improvement.


  • Social media and strategy: 7 Steps to Social Media Success - Daily Actions & Tactics to Double Engagement & Audience Size
  • Improving the customer journey, brand awareness and online presence / visibility
  • Content marketing strategies and social media posting techniques
  • Digital Marketing & Social Media Tools - Digital Marketers Tool Kit
  • Proposition, Presence, Process, Customer Personas, journey - Process of attracting and converting your audience.
  • The key channels suited to the goals of your business
  • Latest tips, trends and insights across the digital landscape
  • Underlying principles & approach to digital marketing ​
  • Marketing as a Revenue Generator NOT a Cost ​- Saving time, money and effort on online marketing
  • Attracting, Nurturing & Converting Leads
  • Developing a Winning Proposition that attracts your ideal client

In the age of internet marketing and social media the process of attracting and converting your audience has never been easier assuming you have presence, a solid propostion that has demand and a process to deliver.

This course is for you if you...

want to attract your ideal client and ensure your proposition sells

want to use digital marketing as a revenue generator not a business cost

want to have a solid social media strategy in place

Accelerate your career & boost your business


Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY

Book your place now



Call our team 0800 334 5784 or...

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All Courses run from 10am-4pm with a 1-Hour lunch break from 1-2pm

1-Day Digital Marketing Essentials Masterclass

  • Proposition, Presence, Process, Customer Personas, journey - Process of attracting and converting your audience.
  • The key channels + underlying principles & approach to digital marketing ​
  • Marketing as a Revenue Generator NOT a Cost ​
  • 7 Steps to Social Media Success + Daily Actions & Tactics to Double Engagement & Audience Size


Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.

Buying options



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Dawn McGruer is an award-winning speaker, trainer, practitioner and consultant who has become a key influencer in the world of digital marketing. She was named Best Female Speaker at the Professional Speaker Awards, and her Dynamic Digital Marketing Model was named Solution Framework of the Year. Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand, and her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.

Dawn has a strong online presence including ranking in the top 1% globally on LinkedIn as well as boasting an enviable 5-million-strong subscriber base which proves she has the credentials to lead others to digital marketing success.


Best Female Speaker - As featured in


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just some of the lovely people we work with

Frequently Asked Questions

What sort of results can I expect from implementing the Fast Track strategies?

Generally we would looking to help you achieve a 30% saving of your time dedicated to marketing activities, 7 x increase in your ROI (return on investment), a minimum of 50% increase in leads and ultimately better campaign performance and profitability. At the VIP Fast Track Academy we aim to maximise your digital marketing efforts to scale and grow your business.

Is this course part of a series to continue my studies?

YES – The Advanced Digital Marketing Masterclass is part of our signature 3-Day Fast Track Academy and you can attend this 1-Day workshop or attend all 3-Day Fast Track.

The 3-Day Fast Track has the option to upgrade to study the CIM Digital Diploma in Professional Marketing which is is a worldwide recognised qualification which is equivalent to an undergraduate degree and it covers 80% of the syllabus. 

3-Day Fast Track Academy £154 + VAT or an extra £200 to also study the CIM Diploma. Learn More

Will the essentials course be the right level for me?

If you have experience in digital marketing then we'd advise attending our 3-Day Fast Track Academy which covers the advanced course on day two or attend the 1-Day Advanced Digital Marketing Masterclass then come back to do the advanced level and digital creative workshop separately.

Does the essentials course cover all the digital channels?

No – We cover digital marketing presence, positioning and the customer journey across channels so we touch on all key online marketing strategies and in the afternoon we cover social media and getting a strategy in place.

Is this course a practical style workshop with actvities?

Is this course a practical style workshop with actvities?


to study the CIM Diploma

Is this course accredited by The Chartered Institute of Marketing?

YES – We are a CIM study Centre of Excellence and this course is accredited under the CPD programme and you'll receive a certificate upon completion.


Emma Mallinson, Global Marketing Product & Solutions Manager, Shell

“The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running.
It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people”.

Darius Ward, Entrepreneur 

“Dawn combined the what and how of Digital Marketing in perfect symphony.
As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company”

Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert

“Dawn is truly outstanding to work with!
Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.”
Team Training

All courses are available to be delivered at your own premises - SAVE 40% on per delegate fees from £199 + VAT per delegate.

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