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Digital Marketing & Social Media Course (1-Day)


1 Day | London | Manchester

Nov 9th – Nov 9th 2021 | Online


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1-Day Digital Marketing Essentials Masterclass

The Digital Marketing Course covers all the essential areas of internet marketing including best digital marketing tools available & develop a digital marketing and social media strategy. The course concentrates on improving your customer journey, online presence and brand awareness, creating a social media strategy and the best digital processes to attract, nurture and convert customers. We also focus on how to create a efficient and effective content plan for an entire year aligned to your business goals using our signature matrix.

PLEASE NOTE: You can attend this course as a standalone 1-Day course or as part of our 3-Day Fast Track Academy in London or Manchester.

We offer this course Online as a LIVE 1-Day Workshop in February, June or November (choose dates below) or accelerate your success and attend our signature Online LIVE 3-Day Fast Track Academy Workshop (Digital Essentials Day 1, Advanced Day 2 and Creative Day 3)


£549 + VAT - Includes refreshments, lunch, workbooks, Certificate upon completion + unlimited after-course support or LIVE Online 1-Day Workshop £297 + VAT

What topics will the course cover?

This course underpins the absolute essential foundations required to be successful in online marketing and social media to generate revenue from your digital marketing efforts. This course brings real-world business marketing to you in a way that is easily relatable to your business but more importantly showcases tried and tested strategies using case studies that can be adapted for your business goals and objectives.

An absolute MUST for every marketer as many traditional marketers or even digital are self-taught and keen to understand exactly what the priorities are, the tactics required to achieve the best lead generation and profit to scale and grow businesses.

Ideal for those working in or looking to get into marketing as regardless of skill or expertise level you can be assured of best practice and implement what you learn at a pace that suits you. Take a step back from your business and look at it from the consumer point of view and identify opportunities for improvement.


  • Social media and strategy: 7 Steps to Social Media Success - Daily Actions & Tactics to Double Engagement & Audience Size
  • Improving the customer journey, brand awareness and online presence / visibility
  • Content marketing strategies and social media posting techniques - We will show you how to create a content strategy that supports achieving your business goals and objectives covering an entire year using our simple matrix and content planner tool.
  • Digital Marketing & Social Media Tools - Digital Marketers Tool Kit
  • Proposition, Presence, Process, Customer Personas, journey - Process of attracting and converting your audience.
  • The key channels suited to the goals of your business
  • Latest tips, trends and insights across the digital landscape
  • Underlying principles & approach to digital marketing ​
  • Marketing as a Revenue Generator NOT a Cost ​- Saving time, money and effort on online marketing
  • Attracting, Nurturing & Converting Leads
  • Developing a Winning Proposition that attracts your ideal client

In the age of internet marketing and social media the process of attracting and converting your audience has never been easier assuming you have presence, a solid proposition that has demand and a process to deliver.

This course is for you if you...

want to attract your ideal client and ensure your proposition sells

want to use digital marketing as a revenue generator not a business cost

want to have a solid social media strategy in place

Accelerate your career & boost your business


Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY

Book your place now



Call our team 0800 334 5784 or...


All Courses run from 10am-4pm with a 1-Hour lunch break from 1-2pm

  • Proposition, Presence, Process, Customer Personas, journey - Process of attracting and converting your audience.
  • The key channels + underlying principles & approach to digital marketing ​
  • Marketing as a Revenue Generator NOT a Cost ​
  • 7 Steps to Social Media Success + Daily Actions & Tactics to Double Engagement & Audience Size


Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.

Buying options



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Business Consort Training Venue

Novotel London Tower Bridge
10 Pepys St,

Located a couple of minutes walk from Tower Hill Underground Station and close to the Tower of London and Tower bridge. Novotel London Tower Bridge is a 4-star hotel at the heart of the British capital, just metres from the world-famous Tower Bridge and the Tower of London. The Training Rooms, Catering & Facilities are outstanding.

Nearest Tube / Station:  Tower Hill Underground Station (Circle or District line) is just 100 yards away from the hotel, Tower Gateway (DRL) is just 2 mins while Fenchurch Street Station & Aldgate Tube is less than 5 minutes' walk away. London Bridge is just a 10-minute walk away, and St Paul's Cathedral can be reached in 15 minutes on foot.



Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing.

Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing.

She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year.  

Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 15 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.

And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.


Best Female Speaker - As featured in


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just some of the lovely people we work with

Frequently Asked Questions

The main aim of the essentials course is to ensure your brand / businesses is equipped in increasing online presence, having a clear online value proposition with consistent and clear messaging to support the proposition for its products and services. The course focuses on the key structure for creating a content plan that can be taken across multiple channels to generate leads and convert more customers using efficient and effective nurture strategies.

YES – The Digital Marketing Essentials Masterclass is part of our signature 3-Day Fast Track Academy and you can attend this 1-Day workshop or attend all 3-Day Fast Track.

The 3-Day Fast Track has the option to upgrade to study the CIM Diploma in Professional Digital Marketing which is is a worldwide recognised qualification which is equivalent to an undergraduate degree and it covers 80% of the syllabus. 

3-Day Fast Track Academy £1549 + VAT or an extra £200 to also study the CIM Diploma. Learn More

You don't need experience to attend as each attendee will take the course material and apply if at the relevant areas of their business based on where they are in their journey. Even established or seasoned professional marketers will need to review how they present their business online as they grow and evolve to meet demand of the ever changing world of digital marketing as well as consumer needs and behaviour. The essence of the essentials course is about having a good foundation that stems from a clear and consistent content plan. So even if you are new to digital marketing you can attend this course a 1-Day Digital Marketing Essentials Masterclass then come back to do the advanced level and digital creative workshop separately or choose to do all 3-Day's at our Fast Track Academy.

No – We cover digital marketing presence, positioning and the customer journey across channels so we touch on all key online marketing strategies and in the afternoon we cover social media and getting a strategy in place. The advanced course goes in to a deep-dive across all 8 powerful ways to grow your business online and covers the strategy across SEO, Social Media, Email Marketing, Social Selling, Content Marketing, Advertising, Auditing and Planning and finally Analytics and Campaign Measurement.

YES - We cover all aspects of how your brand or business is presented online and at the course you will complete activities to give you a deeper understanding and knowledge of how to improve the processes and operations that your business uses to effectively increase customer base, average order value and purchase frequency through optimising the customer journey and shortening the customer lifecycle.


Emma Mallinson, Global Marketing Product & Solutions Manager, Shell

“The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running.
It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people”.

Darius Ward, Entrepreneur 

“Dawn combined the what and how of Digital Marketing in perfect symphony.
As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company”

Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert

“Dawn is truly outstanding to work with!
Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.”

Look no further!

All courses are available to be delivered to your team, at your premises.

Save 40% on delegate fees too (from £199 + VAT per delegate!)

Attendee Reviews

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Other courses you may be interested in

So…anything else you need to know, to get started?

Just fire away with your questions.

Our team are always here to help on 0800 334 5784!

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