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CIM Accredited

Fast Track Academy

3-Days | London | Manchester | Online

Oct 6th – Oct 8th 2020 | Manchester

Oct 13th – Oct 15th 2020 | London


Fast Track (1)

The Fast Track Academy is a 3-Day intensive workshop aimed at helping marketers, business owners, professionals and entrepreneurs to master the world of online marketing and social media. Covers all aspects of marketing required in today’s business world;

  • MAINTENANCE MARKETING – Plan for Maximising & Sustaining Online Presence & Positioning
  • DIGITAL CAMPAIGN MARKETING – Lead generation & Conversion Strategies to Achieve Maximum Return On Investment


3-Day Fast Track Academy £1549 + VAT (or £1749 with CIM Diploma) - Includes refreshments, lunch, workbooks, CIM Certificate upon completion + unlimited after-coure support - Instant Access Online Course £597 + VAT





ALL 3-Day Fast Track Academy for October 2020 attendees will receive a complimentary 1:1 Online POWER Hour with Dawn McGruer - WORTH £597 + VAT (hosted as a video style call which will be live and interactive and also recorded to refer back to actions from the session) to develop your stratgy to achieve your goals to grow your knowledge, career and business PLUS access our special online digital marketing masterclass developed to really get the best from the 3-days (available to access for the next 12 -months)!


We have created an online course around our signature model - The Dynamic Digital Marketing Model™ which covers 8 powerful ways to market your business online and aims to help you master the world of online marketing and social media to grow your business which are the 8 core elements of the Fast Track Academy.

At the Fast Track Academy you will learn 8 Powerful Ways to Marketing Your Business Online using our unique, trademarked 'Dynamic Digital Marketing Model' created by our Founder Dawn McGruer.

... 8 Powerful Ways to Market Your Business Online

  1. Demystifying the dark art of SEO (Search Engine Optimisation)
  2. 7 Steps to Social Media Success (Building & Engaging Audience)
  3. Email Marketing Magic (Funnels, Lead Generation, Automation)
  4. Creating Content that Converts (Design Landing Pages, Graphics, Video, Animation, Infographics & More)
  5. Social Selling (The Stages of Digital Influence)
  6. Creating Killer Advertising Campaigns (Social Ad Strategy)
  7. Dynamic Digital Strategy (Auditing & Planning)
  8. Turn Marketing into a Revenue Generator(Measure & Improve)


This course is accredited by The Chartered Institute of Marketing and offers the opportunity to upgrade to study the CIM Digital Diploma in Professional Marketing as it covers 80% of the syllabus - You would then study the remainder online and complete assignments to graduate with a worldwide recognised qualification + honorifics after your name, attend graduation ceremony in Westminster.


#1 Best-Seller Book 'Dynamic Digital Marketing' - Every delegate will get a free signed copy!


This model formed the bases of our Founder and host of this course - Dawn McGruer's # Best-Selling Book 'Dynamic Digital Marketing' (published by Wiley) finalist in the Business Book Awards and listed by Book Authority as one of the World's BEST Digital Marketing Books

Available as an instant access online course or attend our intensive 3-Day Course in London or Manchester - Hosted 3 x times a year (March / June & October) - Our Fast Track Academy is available as a standalone CIM Certified Course but you have the option to upgrade to study CIM Digital Diploma in Professional Marketing.

The 3-day Fast Track Course covers 80% of the syllabus for the CIM Digital Diploma and then you studied the remainder online. The key difference is the diploma is a worldwide recognised qualification that requires 3 x assignments to be completed to graduate opposed to a certified course which has no assessment or qualification at the end.

We offer two study option for the CIM Digital Marketing Diploma - You can study online or attend the 3-Day Fast Track - Blended-learning study option (study remaining 20% online) which we run 3 x times a year in March, June & October


All Courses run from 10am-4pm with a 1-Hour lunch break from 1-2pm

  • Proposition, Presence, Process, Customer Personas, journey - Process of attracting and converting your audience.
  • The key channels + underlying principles & approach to digital marketing
  • Marketing as a Revenue Generator NOT a Cost
  • 7 Steps to Social Media Success + Daily Actions & Tactics to Double Engagement & Audience Size
  • Search Engine Optimisation (SEO) + Pay Per Click (PPC)
  • Email Marketing + Lead Generation funnels
  • ​CRM’s & Social Selling + Affiliate Marketing, partnerships & influencers
  • Online PR & Advertising + Creating Ad Campaigns
  • Digital Marketing Strategy + Audit
  • ​Digital Metrics & Google Analytics
  • Content Marketing + tactics for conversion & designing a killer website
  • Digital Marketing Tools for efficient & effective content marketing
  • ​How to create engaging content: video, images, infographics, animations
  • ​Designing high impact profiles and landing pages that convert to leads
  • ​Write Blogs that drive traffic and gain interaction

Guaranteed Results in 30 days!

30% saving of your time, 7 x increase in your ROI (return on investment), 50% increase in leads and ultimately better campaign performance and profitability.



Demystifying the dark art of SEO (Search Engine Optimisation) including writing for the web & blogging

Social Media Marketing – 7 Steps to Social Media Success: Facebook, Twitter, LinkedIn, Instagram, YouTube, Google

Email Marketing Magic (Cover Sales Funnels, GDPR, Lead Generation)

Content Marketing: Creating Content that Converts such as graphics, social posts, infographics, video, animations etc. Learn how to create 365 days of content aligned with achieving your business goals and learn how to create content and posts that engage your audience. Use our content planner template and complete your content plan for the entire year.

Social Selling (Our Director & Trainer for this course is ranked #1 GLOBALLY by LinkedIn!)

Creating Killer Ad Campaigns (Road Map for Creating Online Ads) + Online Advertising – Google AdWords, Social Media Advertising, PPC and more…

Dynamic Digital Strategy (Auditing & Planning)

Digital Metrics & Analytics (Google Analytics) – Turn Marketing into a Revenue Generator (campaign measurement)

Digital Marketing Essentials - A practical 3-Hour Course covering all essential elements of digital marketing channels 

Social Media Essentials - An overview of how to use Instagram, Facebook & LinkedIn for lead generation for your Business


  • 8 x Modules - Powerful Ways to Marketing Your Business Online
  • FREE Bonus Module - Digital Marketing Essentials (Overview of all digital channels)
  • FREE Bonus Module - Social Media Essentials (Covers Facebook, Instagram & LinkedIn for Business)
  • Interactive discussions, practical exercises and quizzes
  • Supporting Downloadable Course Guides
  • Bite-size, high-Definition Video Style Lectures
  • Watch Video Lectures on Mobile Devices – Anywhere & Anytime!
  • Study Buddy Group with other online learners
  • Flexible Learning at your own pace
  • CIM Certificate Upon Completion
  • Internationally Recognised Accreditation – Accredited under The Chartered Institute of Marketing CPD Programme
  • Built-in Digital Marketing Skills Audit Tool allowing every student to easily identify knowledge gaps.
  • Unlimited Course Support
  • Gain Up-To-Date Industry Knowledge
  • PLUS free tools, templates, checklists, resources, articles & guides

This course is for you if you...

want better results from your digital marketing efforts

want to save time, money and effort and turn marketing into a revenue generator

want to more leads, sales and profit

Accelerate your career & boost your business


Don't take our word for it, here are just three clients who have gained huge benefit from joining BUSINESS CONSORT ACADEMY

Book your place now

from £1549 + VAT (or Payment Plans available)


Call our team 0800 334 5784 or...


Our price guarantee means we promise we are 20% cheaper than any like-for-like accredited course + discounts are available for multi- delegate and courses or charity bookings.

+ CIM Upgrade Option

VIP Fast Track academy


Cim digital diploma


degree level qualification

£1749 + VAT

  • UNLIMITED COURSE SUPPORT: Keep up to date with the latest tips, trends and techniques + Network with like-minded peers
  • ALL COURSE MATERIALS: Workbooks & CIM Certificate  + Refreshments & Lunch
  • MARKETER OF THE MONTH: We offer a huge incentive to implement what you learn by submitting your campaign to become marketer where we showcase you and your business to our vast network of 5 million - An amazing promotional opportunity! 
  • ​RESULTS: Guaranteed Results in 30 days - 30% saving of your time, 7 x increase in your ROI (return on investment), 50% increase in leads and ultimately better campaign performance and profitability.
  • Upgrade to study the CIM Digital Diploma in Professional Marketing as the fast track course covers 80% of the syllabus with the 20% remaining to be studied online.
  • Complete 3 x real-world assignments relating to their business.
  • Graduate with a worldwide recognised qualification and honorifics after your name (equivalent to undergraduate degree) & earn in excess of £50-100K.
  • All students studying the diploma are eligible for a Totum Student Discount Card which offers huge savings!

  • VIP PASS: Preferential seating, exclusive networking, private Q & A session with course leader
  • SLIDES: All Slides from the Course as PDF
  • ONLINE FAST TRACK: course videos covering in-depth content from the 3-day course (perfect resource to help you implement the tools and techniques you learned).
  • 12-MONTHS IMPLEMENTATION COACHING & MENTORING: Consort Club Online Membership To Develop Your Career & Boost Your Business
  • MONTHLY MASTERCLASSES: Continue to develop your digital skills through LIVE online masterclasses each and every month
  • ​​VIP EVENT TICKETS: Attend events over the year as our VIP Guest covering the latest online marketing and social media tips, trends, tools & techniques in Manchester & London


Buying options



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Location, hotels & Travel



Business Consort Training Venue

CitizenM Tower of London Hotel
40 Trinity Square,

Located right on top of Tower Hill Underground Station and close to the Tower of London and Tower bridge. Our vibrant and plush training rooms are situated on the 7th Floor of CitizenM with absolutely amazing views of the Tower of London. Great rates are available at this hotel if you are looking for a base whilst attending the course.

Nearest Tube / Station: Tower Gateway & Fenchurch 2 mins or Aldgate Tube 5 mins



Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing.

Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing.

She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year.  

Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 14 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM.

And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.


Best Female Speaker - As featured in


Book your place now

from £1549 + VAT (or Payment Plans available)

just some of the lovely people we work with

Frequently Asked Questions

Generally we would looking to help you achieve a 30% saving of your time dedicated to marketing activities, 7 x increase in your ROI (return on investment), a minimum of 50% increase in leads and ultimately better campaign performance and profitability. At the VIP Fast Track Academy we aim to maximise your digital marketing efforts to scale and grow your business.

YES – The CIM Digital Diploma in Professional Marketing is a worldwide recognised qualification which is equivalent to an undergraduate degree which you can study as you work instead of attending university.

YES – You must join the CIM £65 and pay £185 for them to assess and mark your assignment (there are 3 of these). You have a year to compete the diploma but you can renew to extend if for any reason you need to for a fee of £149 + VAT for 6-months or £249 + VAT for 12-months

YES – We will give you all the dates over the next 12-month to choose from and we include everything from course materials to refreshments and lunch.

Just click to book your place and on the next page you can choose your preferred study option and whether you would like to upgrade to study the CIM Diploma

YES – We are a CIM study Centre of Excellence with a 99% pass rate and over 14 x commendations for outstanding results achieved by our students studying the CIM Diploma. The Fast Track Course is accredited under the CPD programme and you'll receive a certificate upon completion.


Emma Mallinson, Global Marketing Product & Solutions Manager, Shell

“The training has given us the ability to lead discussions with our global digital teams within the organisation to request the appropriate support to get channels up and running.
It’s also given us the know-how on building digital such skills into our communications strategy and reaching the right people”.

Darius Ward, Entrepreneur 

“Dawn combined the what and how of Digital Marketing in perfect symphony.
As a result of her guidance and class training, I’ve become a Certified Digital Professional and secured my first 6-figure contract with a major Swiss company”

Fiona Challis - Speaker, Author, Channel Enablement & Sales Expert

“Dawn is truly outstanding to work with!
Not only was Dawn a dynamic speaker with excellent presentation skills, she has extensive knowledge and is a true expert in digital marketing and how drive new lead generation and build lasting relationships with your prospects online.”

Look no further!

All courses are available to be delivered to your team, at your premises.

Save 40% on delegate fees too (from £199 + VAT per delegate!)

Attendee Reviews

Book your place now

from £1549 + VAT (or Payment Plans available)

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