Fast Track Digital Marketing Course Manchester

Fast Track Courses

CIM Digital Diploma in Professional Marketing

Fast Track Digital Marketing Course Manchester (3-Day) + CIM Diploma

£1,549.00£1,999.00

3-Day Intensive Fast Track Digital Marketing Course ONLY £1549 + VAT or with Diploma upgrade £1749 + VAT

OFFERUpgrade to study the CIM Diploma in Digital Marketing online for only £200! 

 

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Attendee Detail

Description

3-Day Face-to-Face Fast Track Digital Marketing & Social Media Training Course

Our 3-Day Fast Track Course is the Ultimate in Digital Marketing Training
The course covers every topic required in business today; 
  1. Demystifying the dark art of SEO (Search Engine Optimisation)
  2. 7 Steps to Social Media Success
  3. Email Marketing Magic (Cover Sales Funnels, GDPR, Lead Generation)
  4. Creating Content that Converts
  5. Social Selling  (Our head trainer is ranked #1 Globally by LinkedIn)
  6. Creating Killer Ad Campaigns (Road Map for Creating Online Ads)
  7. Dynamic Digital Strategy (Auditing & Planning)
  8. Turn Marketing into a Revenue Generator (campaign measurement)

3-Day Fast Track Digital Marketing Academy £1549 + VAT (+ CIM Upgrade Option) 

Includes: certification as the course is accredited by The Chartered Institute of Marketing, course materials, unlimited after course support, all refreshments and lunch on all days.

Day 1 – Digital Marketing Essentials
Day 2 – Advanced Digital Marketing
Day 3 – Digital Creative Workshop


CIM Digital Diploma in Professional Marketing: 10 Minutes Overview (+ 13 mins optional deep-dive)


Upgrade options;

UPGRADE to study the CIM Digital Diploma in Professional Marketing (degree level – with honorifics after your name)  for an additional £200 = £1749 + VAT! (3-day course covers 80% of the diploma syllabus then the remainder is studied online) CIM Digital Diploma in Professional Marketing (degree level – with honorifics after your name)Why not get an qualification for all your efforts and become one of the top 1% of Digital Marketers in the world with a professional, worldwide recognised . This qualification has been developed around real-world business and is about integrating digital across your entire marketing plan – ideal if you are working in a digital role as you will need to complete assignments and full digital plans and reports for assessment. 

 

  • VIP Guest – Upgrade to our Digital Professional Programme – Inlcudes preferential seating, exclusive networking, daily VIP Lunch & private Q & A Sessions with course leader + All Slides from the Course as PDF, Online Course Videos which are a perfect resource to help you implement the tools and techniques your learned on the course (24 x Bite-Size Masterclasses Included), Membership to the ‘Consort Club’ our exclusive membership for those who’d like to develop their careers and business through on-going implementation coaching and mentoring (3 x FREE Bootcamps a year too in Manchester and London) WORTH £1749 – Attend as our special VIP guest for Only £250 + VAT extra.

 

We teach our Award-Winning Solution Framework which is our Digital Marketing RoadMap covering 8 Powerful Ways to Market Online – All aspects of Digital Marketing are covered at the Academy.

Hosted by Multi-Award Winning Digital Marketing Speaker, Author & Trainer – She has just been awarded Best Female Speaker @ The Professional Speaker Awards – She is ranked #1 in her industry by LinkedIn globally – Dawn McGruer FRSA FCIM LinkedIn Profile

Learn how Business Consort helped Catherine her set-up a business from scratch and utilise her digital marketing skills to not only develop her business but her clients


This course covers absolutely all things digital that would be required in any sales, marketing or business development role in today’s business world!

It is ideal for current digital marketers to take their knowledge to the next step and is ideal for those already involved in digital marketing in the commercial sense.

Who is the course for? This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

No matter what your role in the company you will benefit from gaining insight into today’s digital arena. 

Course Level: Suitable for all levels

Upon completing the 3-day course you will be at a masterclass level which means you could practically implement anything you have learned in a commercial role whereby digital marketing is required.

If you decide to upgrade to follow on to studying the Digital Diploma in Professional Marketing you will achieve degree level as an accomplished digital marketer who could implement, run and manage a digital marketing team and run any complexity of online marketing campaigns at a senior level.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.

What will the course cover? 

The 3-Day course includes the Digital Marketing Essentials for those newer to Digital  – We will cover all the fundamentals of digital marketing to provide a good foundation level of knowledge ready for the more advanced techniques and strategies on day 2 & 3
Please bring laptops and your log in details for the social networks on the day as the course is interactive.
Day – 1- Foundation Digital Marketing Essentials 

You will learn;

  • 10.00am – Essential digital marketing: Proposition, Presence, Process, Customer Personas, journey, process of attracting and converting your audience.
  • 11.45am – BREAK (15 mins)
  • 12.00pm – DIGITAL – The  key channels and the underlying principles, approach to digital marketing from channel marketing to the higher goal not just features and benefits for the person but the business as a whole – productivity, performance and profit and digital marketing as a revenue generator not a business cost
  • 1.00pm – LUNCH (1-Hour)
  • 2.00pm – Social media marketing for business – 7 Steps to social media success
  • 3.15pm – BREAK (15 mins)
  • 3.30pm – Q & A / Summary
  • 4.00pm – CLOSE

Day – 2 – Advanced Digital Marketing 

You will learn;

  • 10.00am – Search Engine Optimisation (SEO), Pay Per Click (PPC), Social media Marketing and strategy
  • 11.45am – BREAK (15 mins)
  • 12.00pm – Email Marketing (Design effective email campaigns and templates)& Automation, GDPR – Legislation, regulation and codes of practice and governance, Sales lead generation funnels
  • 12.30pm – CRM’s & Social Selling, Affiliate Marketing, partnerships and influencers
  • 1.00pm – LUNCH ( 1-hour)
  • 2.00pm – Online PR & Advertising – Creating Ad campaigns
  • 2.30pm – Dynamic Digital Marketing: CASE STUDY, Strategy & Campaigns (competition for best idea) How to perform and record results of your digital marketing audit, re-purposing content to share the story and sell more through high impact campaigns that create a buzz and impact reaping results from your audience
  • 3.00pm – It also looks at Digital Metrics & Google Analytics- Acquisition, behaviour and conversion, taking data into information to provide insights and actions to improve  digital marketing –  How to record metrics aligned to your own business goals using our template (including competitor analysis) Using digital marketing campaign results to improve lead generation and conversion going forward
  • 3.15pm – BREAK (15 mins)
  • 3.30pm – Q & A / Summary
  • 4.00pm – CLOSE

Day – 3 – Digital Creative Workshop

You will learn;

  • 9.00am – Content Marketing and inbound marketing versus outbound
  • 10.30am – Design tactics for website conversion optimisation & heat mapping – What the perfect anatomy of a homepage looks like
  • 11.00am – Digital Marketing Tools for efficient & effective content marketing, How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!! Designing high impact social media profiles and pages
  • 11.45am Create landing pages that convert to leads, Blogging & Writing search engine optimised content for the web, Writing blogs that drive traffic and interaction
  • 12.00pm – Psychology of colour, types of content to educate, entertain and invoke emotion
  • 1.00pm – LUNCH (1-Hour)
  • 2.00pm – Video & Viral Marketing
  • 3.15pm – BREAK (15 mins)
  • 3.30pm – Q & A / Summary (video of most expensive campaign ever £20 million)
  • 4.00pm – CLOSE

This fast track and extremely intensive course is the perfect platform to go onto attain the most in demand qualification by employers which is the CIM Digital Diploma in Professional Marketing accredited by The Chartered Institute of Marketing as it covers 80% of the diploma syllabus across the 3-days.

Where is the course venue? Manchester City Centre

Business Consort Training Venue in Manchester
The Hive
51 Lever St
Manchester
M1 1FN

Nearest Train / Bus /Tram / Parking: Located in the heart of Manchester City Centre just minutes from Picadilly Train Station at the Hive on Lever Street, in Manchester’s vibrant Northern Quarter, with excellent bus and tram stops close by. The closest tram stop is Piccadilly Gardens. Discounted car parking is available at our nearest car park the NCP Northern Quarter.

Hotels nearby: Our venue is near Piccadilly Gardens and we think MotelOne near Picadilly station is a great location and extremely well priced so there are lots of hotel nearby including Travelodge, Premer Inn etc – view map

You will be welcomed on arrival  with optional breakfast available from 9am – The course kicks off at 10am with Tea & Coffee available in the room. Lunch is served at 1-2pm (1-hour break) and we cater for all dietary requirements plus there will be an array of refreshments available all-day to keep you energised and focused on developing your digital skills (we have a morning and afternoon break for 15 minutes).

  • Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.
  • What’s included? All course materials and refreshments and lunch PLUS unlimited after-course support. If you are studying the diploma you will gain access to further learning materials through our online portal to allow you to complete assignments required to be assessed by the CIM to gain the qualification.
  • Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

We offer all delegates the option when booking their place on the 3-day face-to-face digital marketing course the opportunity to achieve this professional, worldwide recognised qualification by simply upgrading to progress onto studying the diploma through our online learning community at an extra cost of £200*.

All attendees will receive a certificate to state they have achieved Business Consort’s masterclass level of digital marketing which is the next step up from our advanced digital marketing course and those wishing to take their expertise to the next level can continue to study through our online learning community to achieve a Diploma in Digital Marketing which is recognised as degree level.

Studying the online CAM Diploma in Digital Marketing – Takes 12 – 24 weeks to complete after attending the intensive 2-day fast track digital marketing course!

Business Consort – The Social Media Academy is an Accredited Study Centre & the Diploma in Digital Marketing will provide you with 35 CPD hours within The Chartered Institute of Marketing’s Chartered CPD Programme. You will receive a certificate after course completion.

* If you wish to upgrade to study the CIM Digital Diploma in Professional Marketing in addition to attending the 3-day fast track intensive course then all tuition, support and online course modules are included with the £200 + VAT upgrade fee but you will need to join the Chartered Institute of Marketing in order to take a qualification and become a studying member – £55 (includes an array of benefits) & pay Assessment fees for The CIM to mark your coursework – There are 3 modules to be assessed for the Diploma and each assessment fee is £185 each

  • Additional Fees: Assessment fees £185 each + CIM membership £55

These are both paid direct to The CIM & all details will be included in your welcome email. As soon as you book your place and if you have chosen the upgrade version you will receive your welcome email to the diploma with next steps as well as login details to access the online learning community which contains the syllabus and assignments.  

There are no exams required to be undertaken to achieve the CIM diploma but the qualification comprises the following three units & you will need to complete a written assessment after each module:

  1. Digital Strategy

  2. Driving Digital Experience

  3. Managing Digital Channels

Course Trainer Dawn McGruer MCIM FRSA MIoD

Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 20 years experience in the digital marketing arena. She was awarded Best Female Speaker & is Ranked #1 Globally on LinkedIn for Digital Marketing

She is also the Director of Business Consort which was established in 2005 and has developed  it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing.

With over 5 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CIM Diploma in Digital Marketing.

She has trained 1000’s or organisations including some of the world’s largest Global brands across most industries.

Dawn has also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754.

This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Additional information

Date

20th-21st March 2019 (2-day), 20th-21st March 2019 (+diploma), 12th-13th June 2019 (2-day), 12th-13th June 2019 (+diploma), 12th-13th June 2019 (VIP), 12th-13th June 2019 (VIP+diploma), 8th-10th Oct 2019 (3-days), 8th-10th Oct 2019 (+diploma), 8th-10th Oct 2019 (VIP), 8th-10th Oct 2019 (VIP+diploma)

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