Welcome to the Digital Marketing Made Easy Podcast. Dawn McGruer brings you actionable digital marketing lessons every other week. Whether you are an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, and online marketing tactics that are working today.
Welcome to Digital Marketing Made Easy with myself Dawn McGruer, digital marketing queen of digital, strategist, and entrepreneur. Now, one of the things I want to talk to you about today is I have worked in online marketing since the internet began, and we’re going to cover eight powerful ways to market your business online.
Now, let’s go back in time to when the internet began. The internet began early 2000s. We are now in years and years and years later, but still, so many people have not harnessed the vast power of online marketing and social media. It’s not driving profits to their business. So many people, so many clients I meet are using social media and they’re not getting or turning their connections into clients. These social media posts that they’re creating are not actually having the desired effect.
So we have to go back to basics. And what I want to do is really empower you in the world of online marketing to scale and grow your business by using these eight powerful channels, these eight ways of marketing your business online.
Grab Yourself a Copy Of The Book
Now, first and foremost, I want to give you a free book. Now, this book is a bestseller. It was published by Wiley and I indeed am the author Dawn McGruer. Now, Dynamic Digital Marketing came out as a result of me wanting to share the exact steps that I work with on marketing campaigns with my clients. Now, these eight powerful ways are this structure within the chapter. So it’s the perfect resource to go and listen to this podcast and obviously read the free book too. All you’ve got to do is pay for the post and packaging, which is £7, delivered to your door, beautifully gift wrapped. It’s a hard back book, 400 pages. And each chapter not only covers what to do, how to do it, using whichever tools, it’s got all of the free tools with accompanying activities and checklists.
So this is going to really ramp up your success and it’s going to really help you use online marketing and all these digital channels in a very, very powerful, but quite unique way. It’s going to accelerate your success because you’re going to be using proven strategies that we’ve created, not only for our clients, but day-to-day, as practitioners in our business.
Now, this book is not only on the reading list for the Chartered Institute of Marketing Diploma in Professional Digital Marketing that we as a Business Consort Academy teach, it’s available worldwide on all of the syllabus for this degree qualification and in the CIM shop. So it’s a recognized academic resource, it’s a recognized professional business resource, and it’s definitely going to get you on the right track.
So go and grab a copy. All you’ve got to do is head on over to digitalandsocialmediaacademy.com. Easiest way to do this, head on over to Google, type in Business Consort, and we’re at the top of the tree. If you click on there and you get a copy of the book, it’ll be delivered to you in a matter of days.
Now, within the book, we have created a 90 day plan. Now, so many people used to come to me and say, “Well, what do I do in the first 30 days? What do I do in the next 60? What do I do in the next 90?” Well, everything you need is documented as a step by step process. Now, we cover eight powerful ways, and what I’m going to do is give you a little snapshot into what you’ve got in the book. Now, this will help you really navigate through what your priorities should be in the world of digital marketing.
Now, in any role, be it from an executive, all the way through up to board level, these channels are the core. These are the absolute essence of what makes a digital marketing plan. Now, the Dynamic Digital Marketing Model is a trademarked model, and it won Framework of the Year in 2018. Now, these eight powerful ways I’m going to talk to you about are very, very important because they will tell you obviously the step by step process.
So for instance, search, which is the first one, this relates to how to get your brand and your business on page one of Google. And we cover a process called the R.A.P.I.D. Traffic Generator. Now, each of these processes break down exactly what you have to do, how to do it, and the fastest way that you can get to page one.
Now, if you consider that as soon as you put a video on a page, on a blog, or a website, that gives you 53 times more chance of actually appearing on page one of Google. Now, we never really talk about Bing, and the reason for this is that, let’s be fair, let’s be honest, Google reaches 90% of the internet’s audience. And we’ve always heard a little bit of a joke, and we’ve nicknamed Bing, but it’s not Google, for a very good reason, really. Most people do use Google. But if you do these processes, not only will you feature in Google, but you will also naturally appear in Bing.
Now, within search, one of the things I find really fascinating is that if you look at being page one on Google, let’s just consider the first top three results. If you are featured in the top one, that absorbs about 44% to 45% of the traffic for that search. But even by just position three, that’s only getting 8%. So if you are at the bottom of the page, you’re losing out on a vast amount of traffic. And indeed, you are handing all of your potential leads, inquiries, and customers to your competitors. So it’s really important that in this era, this a vast moving digital time, that we are all on page one for our key terms. Now, we break down exactly what terms you should use, how to use keyword research, and how to really map out your plan to get your content driving an abundance of leads to your business.
Now, the second one is social media, the proven positioning process. Now, as I said, so many businesses are not recognizing revenue from their digital marketing efforts using social media. Now, this talks about posting with purpose, really thinking about the audience. And if you are not getting engagement, the reasons why. How to create a social audit, work out your return on investment. And ultimately, how to really succeed and shine online using the world of social media.
Now, number three is send. This relates to email marketing, the clean customer cultivator. And this is about really harnessing the power of email marketing, automation, and nurture series. Now, if you’ve never heard of any of these things, we talk through the tools that you can use, the way that you can actually manage your data, make sure you are abiding to all of the data protection and GDPR laws, but simplified in an easy to understand way.
We make sure that you know how to build a powerful list. It could be small, but mighty. But how to use that list to really create desire around your products and services, build the relationship, so that your audience is really resonating and relating to what you have to say. And in the meantime, you are pushing them through the sales cycle, mitigating and overcoming any sales objections, and it becomes easier to sell.
At the end of the day, 79% of leads that come into businesses don’t convert, because the lack of nurture strategies. We talk through ways to make sure that you are enticing and pulling new people into your world each and every day. And ultimately, how to get them to become a paying customer, as well as making sure that you are building value within every send that you have.
Now, number four is substance. This is content marketing, the creative content communicator. And this relates to everything you create, from designing amazing landing pages, high converting websites, video marketing, using things like YouTube. How to get people to watch your videos, how to use content in your marketing strategy as persuasive selling content, how to create compelling events using content, and how to map out your content to align to your sales cycle, so that you are delivering different content to different people based on where they are in the sales cycle, in the sales journey. Looking at your own customer journey and matching the most compelling and persuasive content that’s going to drive them quicker and quicker towards your brand and business. How to use content on digital marketing channels such as social media to really drive engagement and to go viral.
Having a powerful network
Now, number five is sell. This is the ultimate reach and retention radar. And this is about social selling, how to create a bond with your audience, so it doesn’t feel like you’re selling, how to meet a stranger online using your content, and to take them through a series that is sensible. Not going up to somebody and just asking people to buy, buy, buy. We know that people will buy more if you use tactics around social selling, where you start to actually understand the people in your audience. They see you as an expert in your own field, but ultimately, they see you as the number one go-to person. It’s about creating a position for your brand and business and making sure you’re using things like storytelling to really build that emotion and to drive engagement. Now, you want to have a powerful network, and social selling is an art that many people haven’t quite mastered. So to actually develop a way of using these tools as lead generators, such as LinkedIn, et cetera, it’s a really fast way of starting to turn your digital marketing efforts into paying revenue.
The next one, this is number six, this is sponsor. Now, the brilliant brand booster relates to advertising. We get a huge return on investment from our advertising. We’ve been using advertising such as pay-per-click, Facebook, LinkedIn for many years. It’s something we do for our clients and ourselves each and every day. So we have a set structure, a template, a way of rinse and repeat, whereby you set it up and you know the steps you’re taking that person through, so that you’ve got the best chance of getting a liquidated ad budget.
Now, what I mean by that is actually, if you are spending money getting people to download a free guide, you have to find a way to actually turn that spend into profit. Now, all of our ads are profit generators. And when you read in the book about the case studies and campaigns that we run, you’ll see that we are generating over a 900% ROI on some campaigns. Now, advertising has always been the fastest way to reach a quality audience, the fastest way to get people knowing about your brand, nurturing people through to generating leads, and ultimately purchasing. You don’t have to be an eCommerce business to really recognize the power of online marketing and advertising, but you need to know exactly what works and what doesn’t. What we’ll do is we help you with the pitfalls along the way.
Now, number seven is strategy, and this is the direct digital marketing dynamo. 50% of businesses do not even have a documented strategy. So the fact that you start to make a plan, and this could be a one page plan, is definitely going to set you up for success against your competitors, or people that don’t have a plan in place. Because after all, a goal without a plan is just a wish. What we want to do is actually show you the structure.
Now, in the book, Dynamic Digital Marketing, I break down an example digital marketing plan. It’s the most searched for aspect on Google for anything to do with marketing strategy. People want to know how to create an audit, how to document a plan. You can use this structure in any area of your digital marketing to create a social media strategy, to create a digital marketing strategy, to create an email marketing strategy. And this will give you an exact process, step-by-step, using my example, so you can see exactly what to do and how to create your own.
Now, the last but not least is score, The Radical Results Reaper, and this relates to analytics, measuring the success of your digital marketing performance so that you know how to optimize and improve. So many times, I meet people who have read Google Analytics reports, 27 pages, their agency has sent them. Nobody’s mind can make sense of that. And what we want to do is really understand what you are measuring and how to turn that into a tangible action, so you can draw insights that are actually driving to improving the results that you’re getting. How to understand what to measure, when to measure, and what tools. How to create a digital marketing dashboard, this is one of the things that is such a powerful aspect of digital marketing. And once you can see all of your analytics on one page, it’s a game changer for your business.
Now, I want to leave you with one final thing. I told you about the free book. Head on over to digitalandsocialmediaacademy.com. Pay for your shipping, and you’ll get a copy of Dynamic Digital Marketing delivered to your door in a matter of days. But you can get instant access to our free masterclass; Eight Powerful Ways to Market Your Business Online. Head over to the website and click on resources, scroll down, and you will see you can get access to our masterclass, which dives deeper into some of these principles, that tells you more and more about the strategies behind some of these processes.
So I hope you will join me on the masterclass. And remember, you can connect with me, Dawn McGruer, on all the social channels, as well as Business Consort Academy. Our team are on hand all day, every day, apart from weekends. So if there is something that you want to ask, you want to make sure that you’re choosing the right certification, course, or mentorship package, just get in touch with us. You can contact us online, or you can give us a call.
Now, the website, as I say, is digitalandsocialmediaacademy.com. All you’ve got to do is click on there, grab a copy of your book, and don’t forget to go and access your instant access masterclass; Eight Powerful Ways to Market Your Business Online. So subscribe to the podcast to get more information about the latest tips, techniques, and tools of digital marketing. And I will see you on the next podcast.
Don’t forget to subscribe, rate and review the podcast. Take a screenshot and share on social media and we will send you a special gift to say thanks. Just remember to tag Business Consort in your post. Oh, and don’t forget, you can access more free resources to help you develop your digital skills on our website, digitalandsocialmediaacademy.com.
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