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6 Reasons why your digital marketing is failing – badly!

1.Ignore consumer behavior & online tools purposes

2.NO targets set & lack of monitoring skills in business

3.Data is vast & no insight is drawn to make improvements

4.Not enough automation within the digital marketing processes – Campaigns are on an ad-hoc individual basis with no cohesion to the on-going customer journey & nurturing process

5.Websites have poor SEO, traffic level, conversion & lead generation

6.Social Media & Digital Marketing tools are often free and end up being self-taught with no strategy in place – No attention paid to proven tactics & tool sets

Dawn McGruer FRSA

Dawn McGruer is an award-winning speaker, best-selling author, trainer, practitioner and consultant, who has become a key influencer in the world of digital marketing. Dawn is the author of Amazon best-seller ‘Dynamic Digital Marketing’ (published by Wiley) & ranked #1 globally by LinkedIn for Digital Marketing. She was named Best Female Speaker at the Professional Speaker Awards & her Dynamic Digital Marketing Model named Solution Framework of the Year. Dawn is founder of Business Consort - Digital & Social Media Academy, which has enjoyed 15 years of success. Her insights are in high demand & her expertise and experience has been rewarded with lifetime Fellowships with the Royal Society and CIM. And above all else…Dawn walks the digital marketing walk! She’s built an enviable 5-million-strong subscriber base from scratch, proving her credentials to lead YOU to digital marketing success.

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