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What do Facebook’s latest changes to news feed algorithm mean to business

I just wanted to let you know about some really important changes for businesses using social media to market.

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.”

“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

What does this mean for business? in short a huge amount….It has never been more important to get a social strategy in place and adopt a strategy that works

How to continue reaching customers on Facebook

  1. Continue posting engaging, quality content that prompts comments
  2. But don’t fall into the “engagement-bait” trap
  3. Encourage customers to follow your Facebook Page
  4. Increase your ad budget
  5. Make more Facebook Live videos
  6. Invest time in Facebook Groups

We have constructed a series of workshops to help businesses adapt to the ever changing world of social media – check them out:

Discover the latest trends, tips & insights in social media today!

1-Day Social Media Essentials
£399 + VAT (normally £549)

  • LONDON – Tue 6th Feb / Tue 22nd May / Tue 18th Sept / Tue 20th Nov
  • MANCHESTER – Tue 15th May / Tue 11th Sept / Tue 6th Nov

1-Day Advanced Social Media 
£549 + VAT (normally £599) Add diploma £1349 + VAT

  • LONDON – Wed 7th Feb / Wed 23rd May / Wed 19th Sept / Wed 21st Nov
  • MANCHESTER – Wed 16th May / Wed 12th Sept / Wed 7th Nov

Got questions….Drop us an email or call 0800 334 5784

Written by Dawn McGruer FRSA MCIM MIoD
Founder & Head Tutor @ Business Consort – Digital & Social Media Academy
www.digitalandsocialmediaacademy.com Award winning CIM study centre of excellence

Dawn McGruer FRSA

Business Consort - Digital & Social Media Academy was established in 2005 by me, Dawn McGruer FRSA - I have over 15 years experience as a digital marketing practioner, consultant and as a trainer. I have also just been invited to become a Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of my expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners. We are one of the world leading training organisations and are accredited by The Chartered Institute of Marketing. With over 2 million subscribers we provide Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

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