We expanding rapidly & looking to recruit – PA to our Director (Cheshire Based)

Business Consort – Digital & Social Media Academy are rapidly expanding and we are pleased to announce we are looking to recruit an additional member to our team – We are looking to hire a new team member to expand our team – We are looking to recruit a PA for Dawn McGruer MCIM FRSA MIoD our founder and head tutor. As Dawn travels most of her time she is looking for an Executive Personal Assistant to support her so she can free up more time to focus on training and mentoring students in their studies as well as building strategies for digital marketing clients.

Executive PA to Director (Cheshire Based)

£17 per hour (25-30 hours a week) flexible working hours available – home based!

Behind every company director you’ll find an organised, efficient personal assistant.

This role is extremely varied and would suit a dynamic individual looking to work mainly from home as well as from our Cheshire, Manchester or London offices on occasion. You will also be required to attend regular meetings with Director as well as with suppliers and other members of the business.

As a personal assistant (PA) you will work closely with Director to provide administrative support, on a one-to-one basis. You will help make the best use of their time by dealing with secretarial and administrative tasks.

You will also manage our student services team so you will need extensive knowledge of the organisation to aid operational and customer service improvements. You will need to fully understand the organisation’s aims and objectives to drive efficiency across the business.

Director will rely heavily on their PA, trusting that work will be handled efficiently in their absence. Discretion and confidentiality are therefore essential attributes for a successful PA.

Work experience

Candidates MUST have previous experience and proven track record as a PA – minimum of 2 years’ relevant experience.

Employer

Business Consort are a Chartered Institute of Marketing Accredited Digital Marketing Training Course and Qualification Provider – Established in 2005 – Training 3500 students a year worldwide and growing rapidly with a year-on-year revenue increase of 100%.

Salary

This role would require the right candidate to work under their own business on a monthly retainer basis.

  • £17 per hour (25-30 hours a week)
  • Home based
  • Full training provided across IT, marketing and administration & operations
  • Career development through certified and accredited training courses as well as opportunity of gaining professional worldwide qualification

 Working hours

  • You will generally work from 10am to 3pm. It may be necessary to work overtime during peak times and when deadlines are close.
  • Part-time work, flexible hours are all possible.

Responsibilities

As a PA, you will often act as the manager’s first point of contact with people from both inside and outside the organisation. Tasks are likely to include:

  • devising and maintaining office systems, including data management and filing;
  • arranging travel, accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations;
  • screening phone calls, enquiries and requests, and handling them when appropriate;
  • meeting and greeting visitors at all levels of seniority;
  • organising and maintaining diaries and making appointments;
  • dealing with incoming email, post, often corresponding on behalf of the manager;
  • carrying out background research and presenting findings;
  • producing documents, briefing papers, reports and presentations;
  • organising and attending meetings and ensuring the manager is well prepared for meetings;
  • liaising with clients, suppliers and other staff.

In addition to supporting Director, their team and departments, PA will also have their own personal workload and responsibilities.

The scope of the PA’s role can be extensive and additional duties may include:

  • carrying out specific projects and research;
  • responsibility for accounts and budgets;
  • taking on some of the Director’s responsibilities and working more closely with management;
  • deputising for the Director, making decisions and delegating work to others in the manager’s absence;
  • being involved in decision-making processes.
  • Recruiting and training junior staff and delegate some of the less demanding and confidential work to them.

Qualifications

Although this position is open to all graduates and those with a HND, a degree in business or management or Level 4 Diploma in Business and Administrative Management would be advantageous.

Applicants without a degree, HND or foundation degree will be accepted as personal qualities, experience and general office skills are considered more important.

IT experience is as absolute MUST – Applicants must be proficient in all office software packages such as Word, PowerPoint, Outlook and Excel.

GCSE English and mathematics (or equivalent) are standard requirements.

A full clean UK manual driving licence (in your current UK address).

Skills

In addition to relevant experience and secretarial and administrative knowledge, you will need to show evidence of the following:

  • exceptional written and oral communication skills;
  • excellent word processing and IT skills essential, including knowledge of a range of software packages;
  • the ability to work under pressure and to tight deadlines;
  • good organisational and time management skills;
  • the ability to research, digest, analyse and present material clearly and concisely;
  • excellent interpersonal skills;
  • the ability to work on your own initiative;
  • honesty and reliability;
  • attention to detail;
  • flexibility and adaptability to juggle a range of different tasks and to work extra hours to meet deadlines;
  • discretion and an understanding of confidentiality issues.
  • Shorthand and audio typing would be beneficial.

Professional development

Training will take place mainly on the job. We will also provide an induction course, lasting a few days, to introduce you to the various areas of the business. We may also provide short courses in areas such as:

  • word processing and database or spreadsheet software packages;
  • industry procedures and business protocol;
  • digital marketing courses or qualifications
  • shorthand and effective minute taking.

There will be the opportunity to undertake part-time study while you are working.

Career prospects

continuing professional development (CPD) opportunities plus option to increase hours and responsibilities.

Applications to be emailed to Dawn McGruer (dawn@ followed by our web address) by 14th March 2017 – Must include CV and covering letter explaining your suitability for the role. Applicants must be based locally to Cheshire office as face-to-face meetings with Director are required several times a week. We will only consider applicants who can offer ongoing freelance services on retainer basis. Interviews will start week commencing 20th February 2017. We are very excited to receive your applications 🙂 and look forward to announcing our new team member very soon.

Top 10 Digital Marketing Must Haves Skills 2017

In 2017, to excel in business you need to have a strong online presence and to do this we know many are focusing on improving their results gained through their digital marketing efforts.

The key is not to throw money at acquiring new business but focus on improving what you already have.

We know you can;

  • Improve your online visibility in search by an average of 30% just by optimising your website
  • Increase your traffic by 44% by blogging and effective content marketing
  • Increase visitor conversion by 60% just by having a responsive but high converting website
  • Increase databases by 40% through improving data management and setting up lead funnels

 

There are so many more gains to be had across your current marketing just by looking at efficiency gains achieved through;

  • Streamlining your processes
  • Automating tasks
  • Selecting & using the right digital marketing tools
  • Setting up analytics (correctly) and drawing insights from the metrics you record

– the list continues but the quick fix in business seems to be to charge ahead at spending on advertising and focusing on recruiting new business but we forget about our lovely customers – who indecently spend on average 33% more and have no acquisition cost.

Our focus should be to start looking at proven strategies and fixing current online presence to get far greater results and return on investment. Ensure you are reaping the results from current activities by ensuring you have no skills gaps.

So what are the top 10 digital skills required in business today?

  1. Email Marketing Strategy & Marketing Automation
  2. Digital creative tools & content creation – images, video, infographics, animations etc
  3. Digital metrics & analytics
  4. Search Engine Optimisation
  5. Writing for the Web – Blogging & content marketing
  6. Social Media Marketing – LinkedIn, Facebook, Twitter, Instagram for business, Pinterest for business (if your demographics suits this market), YouTube
  7. Digital Marketing auditing, strategy planning, implementation and delivery
  8. Data Management & Customer Relationship Management
  9. Online Advertising & Viral Campaigns
  10. Website design & lead generation as well as conversion optimsiation

It goes without saying that being aware of the best digital marketing tools to ensure your processes are working as well as best practice and digital legislation needs to be in any digital marketers knowledge base too.

Ensure you have the right skill set and with digital marketing which is ever evolving consider your own continuous professional development – Knowledge is power and our ethos is to bridge the digital skills gap in today’s business world by developing digital skills – Learn more about digital marketing courses and digital marketing qualifications

 

Ensure you are earning what you are worth – check out our Digital Marketing Salary Report 2017 – The average digital salary is £37K and rise to £50-100K with a Digital Marketing Qualification.

 

What is your biggest skills gap? Let us know below – leave a comment and join the conversation….

Digital Marketing Salaries 2017 – Trends & Predictions

The biggest motivation for students choosing to study a digital marketing qualification or up-skill through attending digital marketing courses is for professional development – This could be looking to perform better in a role, achieve better results from their digital marketing efforts or simply gaining a pay rise or promotion.

So what does a Digital Marketer expect to get paid in 2017?

Digital Marketing Salaries 2017 – They range from about £30-100K depending on experience and qualification

Those with experience and a digital marketing qualification such as a diploma in digital marketing can expect to be around £50K plus.

According to the Reed Salary Checker Tool the average digital salary is £38K which is an increase from last year and about 8,000 jobs which is a slight drop from last year but it is only January after all.

There are currently over 300 jobs offering over £60,000 so we know digital marketing has great opportunities for career development and we know digital skills are the most sought after by employer right now in a variety of disciplines including sales and business development not just marketing – so if you want to get the edge over the competition 2017 is definitely the year to develop your digital skills.

 

I am always overwhelmed by employees dedication to the business they work for when they attend courses – Its just fantastic to see the enthusiasm, passion and effort that goes into their digital marketing and social media efforts. It is the most satisfying aspect of my job when I meet people who share my love of digital marketing as well as vision of taking digital marketing to the next level in business and who want to keep up to speed with digital trends, insights and strategies.

Sadly I often see that these inspirational and dedicated group of marketers don’t get the recognition they deserve and this could be reflected in their employer investing in training, offering a pathway to promotion or pay rise.

In these times where every penny spent counts surely we need to look at where we spend the money we have and what we can do to grow our businesses which in turn would help overcome dissatisfaction in the workforce.

So what can employers do? what would this look like in business?

Well we know that businesses who develop an integrated digital strategy that is broken down into daily tasks achieve better results and return on investment and tend to work smarter not harder.

Only half of businesses have a digital marketing strategy!

It’s because sometimes the people tasked with this don’t have access to the skills but more often than not its knowing what are the proven strategies that work and what are the tools that will help deliver effective and efficient digital campaigns. So we see a company outsource to overcome these obstacles but to be honest half the time the agency might not be in that much better position – yes they can probably draw on case studies but an account manager who is tasked with developing your strategy generally isn’t part of the delivery team.

Outsource or keep in-house?

I can stand back and see these issues with clarity but my biggest advice to a business is to do as much in-house as possible – an agency can never feel the business mission, ethos or passion of those who are part of that team so please consider investing in training but accredited and certified training.

Sourcing quality Training

Unfortunately anyone can be a ‘training provider’ but we meet huge amounts of people who opt for a courses that have no alignment to best professional practices meaning the quality and content is unregulated. We know as a CIM study centre that we undergo regular quarterly centre reviews and monthly and annual performance assessments.

There are only about 28 Chartered Marketing Accredited study centres worldwide and about 30% are in the UK so ensure you check out your training provider to ensure you get the quality your investment and team deserves.

 

Continuing Professional Development (CPD)

As a training provider and digital agency we know the importance of keeping your skills up to date – As practitioners this is fairly easy as we are involved in digital marketing daily but we all still do additional activities to reach and even exceed our potential and keep improving. We have worked hard to attain 7 x commendations for outstanding results but many providers have no such accolades to substantiate their offering.

For individuals CPD is crucial as well as for employers – Prove your worth to current and future employers by joining our Chartered CPD Programme. It’s a great way to manage your professional development whilst also demonstrating your commitment to keeping up-to-date and learning new skills.

What is CPD?

‘The proactive maintenance and extension of professional knowledge, skills and personal qualities required to drive responsible practice throughout working life.’

Continuing Professional Development (CPD) is about improving skills and knowledge, ensuring you remain current and effective as a marketing professional. It’s relevant throughout your career – whether you are new to marketing or an experienced professional wishing to keep abreast of the latest trends and techniques.

Choose courses and qualifications wisely and remember a continuous professional development is required to keep skills current and to ensure your team are working with the best knowledge to guide an effective digital plan.

All of our courses are accredited under the CIM CPD programme and by joining the CPD programmeit will help you achieve the understanding and expertise that are expected of today’s marketing professionals.

What’s in it for you?

By joining the CIM CPD programme, you’ll gain:

  • new skills and knowledge, up-to-date with the latest trends.
  • tangible evidence of your commitment, competence and professionalism.
  • enhanced opportunities in a competitive job market.
  • personal confidence in your credibility as a marketer.
  • a clear route to Chartered Marketer status.
  • an opportunity to track progress and receive recognition for your achievements.
  • improved productivity.
  • increased ability to adapt positively to change.
So CPD will not only keep skills at their peak and aid constant development you can also achieve the accolade of the most prestigious marketing status of all time – Chartered Marketer.

Working towards Chartered Marketer status

Chartered Marketer – Join an elite community of marketers, all committed to maintaining the very highest standards in marketing knowledge and experience. Use the Chartered Marketer logo (and designatory letters) to show others that you are an up-to-date, experienced and qualified marketing professional.

You can achieve Chartered Marketer status through a combination of knowledge, experience and continuing professional development. If you’re currently a CIM member at MCIM or FCIM grade, you can work towards Chartered Marketer status.

Fast Track or maintain your current status through gaining CPD through CIM accredited courses or qualifications.

What is the biggest digital skills gap?

Gaps in knowledge such as being great at generating leads is only as good as the monitoring that goes with it to ensure optimal conversion  and customer journey. We see digital metrics and monitoring as one of the biggest skills gaps generally because Google analytics is free and so is social media.

A classic example of a knowledge gap is the common scenario of a business is generating leads but not getting enough to achieve the sales figures they have projected

Most start looking at ways of generating more leads and start throwing money at adverting and using more digital channels but there are better approaches to this problem.

A company should be looking at their customer journey and the percentage of leads converting and what barriers may be preventing more web leads or sales.

Perhaps if a digital team could proactively look at web conversion optimisation then they could get an immediate lift in results from current web visitors. Using analytics a campaign and current activities can be improved to generate better results from current spends assuming they know what to measure and what insight to draw from these tools.

But its not all doom and gloom because I also meet the companies who have bought into digital marketing and are reaping the rewards.

Benefits of Digital Marketing;

  1. Reaching a greater audience
  2. Generating leads
  3. Converting more sales
  4. Engaging their current customer and increase repeat and more frequent purchases

They see the bigger picture too – these businesses have seen the light!

They see that training is an investment crucial to keep improving their digital marketing results and to grow their business.

These forward thinking leaders are forging ahead because they know that the more they invest in their teams digital skills that this will have a direct correlation to their success.

In 2017

I see an amazing opportunity for businesses to increase their online visibility through taking their digital efforts and really looking at what money they could actually save by investing in up-skilling their team and not just the marketeers.

Digital marketing exists through the entire business because it can help with;

  • market research for product and service development, demand for new launches,
  • aid customer service,
  • build pipelines of leads for sales teams as well as helping manage existing customers to free up account managers to focus on new business development,
  • it can help shorten the sales cycle,
  • provide a better and more seamless experience for prospects, reduce unnecessary customer service calls though provide information through content marketing,
  • increase employee productivity which can help save up to 60% of the time on tasks through automating tasks and using digital tools for efficiency gains.

The list is endless!

Processes form the fundamentals of any plan

It may sound strange but we spend most of our time looking at processes and tools in place when we review a clients digital marketing strategy.

We now if you get your lead funnel right and data management and customer relationship management procedures plus get the right tools in place before you start driving ahead with implementing digital activities then you see far quicker and far better results – its all about reducing barriers for employees and prospects!

I constantly look a digital marketing salaries throughout the UK and the roles available in today’s market – The great news is there a lot of digital jobs to be had but from an employer prospective here isn’t enough digital skill to go round.

We know a huge percentage of jobs go unfilled every month. The aspect to consider is are these jobs paying enough to obtain the skill that does exist in the UK?…Well there a lot that just are not offering the remuneration to draw that skill in but those who are either offering training as part of the package to justify the lower salary or those offering a salary that matches the skill base are seeing the benefit.

How many people do I meet a day that tell me – we outsource and are looking to take it back in-house as we aren’t getting the results or we are looking for a new digital manager or agency as our last marketing agency failed to deliver on their promises

The answer is about 50% so about 40 people a week.

That number says 2 things to me – Many agencies don’t have the skill (or rely on the fact that a business has no knowledge what should be happening to regulate if what they are paying for is working) or ability to match their charges with a digital return on investment and many employers don’t offer the remuneration or training to take their digital efforts to a point whereby their efforts are delivering results.

A business simply could not survive in business today without digital marketing so why does digital marketing not get the investment it needs to reap huge benefits for business?

Well I can honestly say it’s often due to the lack of understanding from management – social media networks are free to join so in turn a training budget is not always allocated to getting the best return versus paid software acquisition. We do work heavily in educating a business about digital benefits as well as potential pitfalls as well as what should a digital marketer be paid.

A marketer needs all 15 of these digital skills shown in the below image in business for effective digital marketing in 2017 – Start earning what you are worth and develop you digital skills by attending a CIM Accredited Fast Track Course in Digital Marketing

Need Help then get in touch for a FREE Training needs analysis – Give our team an idea of your objectives or issues you facing such as skills gaps and they will match the best options for you to consider from courses or qualifications or guidance on strategy. Call 0800 334 4784 or drop us an email

Don’t forget: Subscribe to our blog to keep up with digital marketing developments and the ever changing digital era – Or join the conversation by commenting below – Talk to us on Twitter #developmydigitalskills @businessconsort and let us know your views, thoughts and obstacles….SHARE THIS ARTICLE NOW – Knowledge is power! – Let others see if they are earning what they are worth.

£150 Digital Marketing Training Funding Grants Released

£150 Funding Grant – Use towards ANY Digital Marketing Course or Qualification

We are really pleased to announce that we have £5000 worth of funding grants to help develop digital skills – This is a fantastic way of providing accessible digital marketing training to any individual or business – The grant is per person so allows teams to up skill with in a business and SAVE vast amounts through being able to claim £150 against any digital marketing course or qualification.

Business Consort – Digital & Social Media Academy release a funding grant every year in January – The funding grant provides £150 funding towards any course* to help develop your digital skills.

The only problem is that these funding grants are always under huge demand – We only have £5,000 secured funding to release so we know this will be snapped up quickly and every time someone uses the code the balance will reduce so although the grant expires for any course or qualification purchased (for any time of the year – just must be paid for) on the last day of January 2017 generally the funding pot is emptied within 7-10 days so we urge anyone who would like to claim their £150 funding grant for digital marketing training to act now to secure the discount.

Head tutor Dawn McGruer FRSA MCIM MIoD is ecstatic about the funding grant‘Our mission as a business is to bridge the digital skills gap and provide accredited and certified training at affordable pricing – we already have a price guarantee which ensures we are 20% than any other like-for-like course or qualification. We offer Chartered Marketing accredited courses and qualifications and are always 60% cheaper than the CIM and any other of the 20 study centres worldwide – so this is an amazing bonus we can offer’.

Don’t ever by deterred by the low price point as we train over 3500 students a year and have a 99% pass rate with an average grade B and have received 7 commendations from the CIM to date for outstanding results achieved so the you can rest assured the quality of our training is extremely high.

We are a digital marketing agency and training provider meaning our courses are structured for learning practical skills used in business today as well as proven successful strategies taken from extensive client projects as our case studies.

We feel that as a private provider we stand out from colleges and universities for the fact that our team at Business Consort are all practitioners who are implementing and managing digital marketing all day everyday – so our experience on hands on marketing tools is deep and wide. We don’t just teach concept and theory our ethos is about ups-killing a student to perform at their best in a commercial environment.

CLAIM YOUR £150 OFF NOW – View courses & qualifications… and enter code: developmydigitalskills at checkout it will reduce your balance by £150 Or if you need some help call 0800 334 5784

We would like to wish all of you Happy New Year & Happy Learning for 2017 – www.digitalandsocialmediaacademy.com

*course or qualification must be £749 or over – Ends 31st January 2017 or when grant is used in full.

Business Consort Launch NEW Online Digital Marketing Courses

Online Digital Marketing Courses Launch

We are really please to replicate our classroom learning experience online as we have so many requests from delegates about online learning – we already provide our Digital Marketing Qualifications online which are hugely popular so we decided to break down all areas of Digital Marketing into bite size video based learning chunks.

Our online digital marketing courses offer learning anywhere at anytime – 24/7 and can be taken alone or to support face-to-face courses hosted in London or Manchester.

In addition to our new course launch we have also launched a brand new after-course support portal to enhance our classroom learners after they attend the courses- We offer unlimited after-course support through our online group & forum which allows delegates to maintain contact direct with their tutor – Dawn McGruer FRSA MCIM MiOD, ask questions, post content, network with other members as well as accessing FREE online course content which we provide as part of our Digital Developer Course which every course attendee is automatically enrolled on to continue their professional development.

We will also release monthly webinars as video style learning to further aid in their development of digital skills and keep them abreast with digital trends, tools, predictions so they know how digital marketing is evolving and what that means to their business. We encourage members to participate in our Facebook group as notifications of latest news and new content will instantly be connected back to their group to access.

Each course is 2-hours long and we will be launching more and more courses every week and month throughout 2017 and we look forward to reaching our 150 course benchmark by the end of the year.

All of our Courses are accredited under the Chartered Institute of Marketing CPD programme

Online Courses from £99 + VAT – normally £199 + VAT each

  1. Social Media Marketing Essentials Course – Getting a basic digital strategy going (for those newer to digital)
  2. Online LinkedIn Masterclass Course
  3. Online Twitter for Business Course
  4. Online Facebook for Business Course
  5. Writing for the Web Course
  6. Google Adwords & PPC Course
  7. POWER HOUR strategy & Training one-to-one LIVE online sessions
  8. Social Media Course Bundle Only £249 + VAT – normally £549 + VAT
  9. Pick’n’Mix Course Bundle NOW only £249 for any 3 (normally £549 for 3) – SAVE  a massive £300 as currently – Online Courses are on offer at £99 + VAT each (normally £199 + VAT EACH) or £449 for any 6 (normally £949 for 6) – SAVE a whopping £500!

Key Features & Benefits

  • Bite Size Lessons split across modules
  • Certificate upon completion
  • 2-Hours of video content per course
  • High-Definition Video Style Lectures
  • Slides downloadable as pdf notes
  • Flexible Learning at your own pace
  • Gain Up-To-Date Industry Knowledge
  • Internationally Recognised Accreditation
  • Supporting Downloadable Course Guides
  • Dedicated tutor to Guide & Coach you through the Course
  • Private messaging contact with your tutor
  • Draw from your tutors Expertise in Digital Marketing
  • Access our Online Learning Community 24/7
  • Watch Video Lectures on Mobile Devices – Anywhere & Anytime!
  • Unlimited after-course support

Our online learning community is extremely clear and easy to use and can be accessed on desktop or any mobile device.

Professional – worldwide recognised qualifications

PLEASE NOTE: Study any of our qualifications online for ONLY £749 + VAT – Normally £1549 + VAT (A Massive £800 SAVING until 31st January 2017 – This offer won’t ever be repeated

Professional Diploma in Digital Marketing Accredited by The Digital Marketing Institute – Learn More…

  • Study ONLINE  £749 + VAT (normally £1549 + VAT)
  • 2-day Fast Track in London or Manchester £949 + VAT (normally £1749) 

Professional Diploma in Digital & Social Selling Accredited by The Digital Marketing Institute – ONLINE  £749 + VAT (normally £1549 + VAT)

CAM Diploma in Digital Marketing Accredited by The Chartered Institute of Marketing – Learn More…

  • Study ONLINE £749 + VAT (normally £1549)
  • 2-day Fast Track in London or Manchester £849 + VAT (normally £1749)
  • 2-Day Foundation in London or Manchester £849 + VAT (normally £1749)


For help choosing the right course email us or call our team on 0800 334 5784 
(You can also click on live chat on our website if you’d like help online!)

BEST PRICE GUARANTEE means we are 20% cheaper than all like-for-like course in the UK

Learn more about the importance of digital marketing

Need help finding the right course? Call our team 0800 334 5784 

Let us know what topics you would like to see covered in our online course portfolio – comment below – subscribe to our blog and keep ahead in digital marketing – spread the word and share our news with your network 🙂

What is content marketing?

so what is Content marketing? It is probably the most popular aspect of marketing across the internet for business in 2016 due to the return on investment it provides.

Marketing is impossible without the creation of content and over recent years we have seen decline of spend across more traditional methods of advertising such as banner or pay per click Google adwords because of the cost involved and results versus other digital channels.

A large amount of Google search users will skip straight to organic listings under adverts – Accordingly to a recent SEOmoz article organic results are 8.5x more likely to be clicked on than paid search results!

Also the fact that Google is no longer showing AdWords ads on the right hand side of its search results pages which makes it more competitive for the 3 or 4 spots available pushing organic listings down more means that many businesses are pursuing search engine ranking and domination of results through content marketing as a more cost effective method but also to attract traffic for broader search terms.

Consumer behaviour shows that approximately 25% of our searches are around brands, products and services we are actively looking for but the greater number of searches are centered around solving a pain – We search to solve a problem, to get the answer to a question, to research or learn more or compare options.

Keywords are rarely used on a daily basis as part of many marketing strategies and often are neglected after the initial website build and optimsiation meaning it becomes very hard to increase ranking positions and number of times presented in results as a business may only have opportunity to appear in search results for their company name and offerings which would be fine if someone is searching for something specific.

If we turn it around and lets think about your customer journey – Lets imagine you are searching for a ‘yellow widget’ we may search for the ‘best yellow widgets’ or ‘top 10 yellow widgets’ to start comparing options, or research to find out more about types of yellow widgets or the benefits of yellow widgets – we go through a variety of terms to before establishing our shortlist. We may also click through a variety of related articles and materials on our search. Content marketing allows us to create ‘tell not sell’ articles to enhance the journey!

Again with the term ‘Blogging’ this often acts as an instant turn off to businesses who think it will take over their lives or drain their employee resources with no real benefit – but in fact there is a huge business case for blogging such as increase in traffic and leads.content-marketing-process

Websites with Blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97 % more inbound links. (U.addresstwosee latest 2016 blogging facts

Blogs tend to be where we create this type of content which could be video, article, infographic, whitepaper, tips etc as well as our online press releases.

Google basically rewards businesses who create good quality, unique content on a frequent and consistent basis and successful sites such as the BBC are quite simply blogs – So taking this principle on board content marketing using business blogs as well as promotion tools like email and social networks etc to share and gain reach can increase your engagement and search ranking tenfold.

Developing a consistent and frequent content strategy geared around SEO (search engine optimisation) means we can reach a wider audience, attract visitors into our websites, capture data of prospects which is critical to build sales or lead generation funnels as well as nurture them through to conversion as well as engaging with existing customers for repeat purchase.

Using inbound marketing as a strategy using our website as a content hub tends to be the most effective method as content purely posted in social networks has a short term visibility an d no ongoing seO benefit as content is locked behind a login so Google can’t see this meaning it can’t be found in search results.

Durability of content whereby it can keep on working for our businesses is key due to the fact we really want to reap the exposure and reach of content over a pre-longed period of time which will in turn enhance visibility in search results of search engines and thus increase web traffic and leads.

Don’t forget to subscribe to our blog to follow our digital marketing tips and news…and connect with us on social media, share this article to help others or join the conversation below and feel free to ask any questions and we will be happy to help! 🙂 

 

What is SEO / Search Engine Optimsiation?

SEO or search engine optimisation is possibly one of the most misunderstood elements of online marketing. Digital agencies have made a tidy profit from businesses lack of knowledge on the subject and unfortunately in some cases caused some detrimental results through applying bad practices.

The term ‘search engine optimsiation‘ quite simply refers to the appearance in search results within a search engine such as Google (reaches 90% of the Internets audience) resulting in more click-through to a company website or blog posts hence more traffic and ultimately more conversion.

SEO is very important for any business as Google handles over 3.5 billion search submissions a day – Check out this recent article ‘100 Amazing Google stats and facts

The more we appear in search for an array of terms the better. Think about it in terms of the more content you create such as blogs or pages, images or videos etc then the more property you are buying on the web and the larger your property portfolio the more visibility you have.

what is seo

SEO is an on-going process not a one-off activity and it should be considered as an investment.

Your Google adwords campaign is only going to perform for your business for as long as you pay – Content marketing however is a strategy many have adopted because of it’s return on investment.

Content marketing is a fairly new buzzword banded around in digital but just what does ‘content marketing mean?’ – Well it is simply the creation of content for the web to drive inbound traffic. Think of it as drawing your audience in based on their interest.

An article you publish from your blog will keep on creeping up he search ranking and could be bringing in even more leads and traffic 6 months down the line than it did when first published.

Consider creating evergreen content as part of your content and search marketing strategy because articles such as this one ‘what is SEO’ is timeless and will still be relevant in months to come unlike timely new pieces.

I would say the biggest pitfall of search marketing is the lack of use of search terms relating to problem solving. Consider the fact that the majority of us use a search engine to research or identify a solution to an issue we have.

So using the example that we as a training provider want to appear in search for terms such as ‘seo course london’ this assumes the searcher knows about seo and wishes to learn more.

What about the people searching to find out ‘what is SEO’ they are not going to search for a course necessarily but research more about it and perhaps could be inspired into attending a course by reading an array of articles all about SEO, its importance for business, why a business needs an search strategy and so on.

Imagine that 25% of searches are those looking for something specific but 75% of searches are looking to find a solution.

We want to use a knowledge base such as our blog to help draw in visitors interested in our topic ‘digital marketing’ – we want to establish ourselves as influencers in this field and build our authority and trust with readers through a tell not sell approach. We want to reach a broader audience using search terms covering our business, products, services etc as well as helping to bridge the digital skills gap.

Would someone feel closer to a brand or business if they had read several useful articles about a subject they were interested in or they had seen numerous times in search results? – well the answer is most probably.

SEO can be simplified into an activity all marketers can be involved in – it is not a dark, complex art only suited to digital experts or agencies. Establishing the terms you wish to rank for is probably the hardest element, followed by mapping out pages on your site to map those keywords to followed by a consistent content marketing strategy to generate useful blog articles to match what people are searching for in your industry. A business should always perform an SEO audit to establish exactly how visible they are in search prior to any other activities.

Don’t forget to subscribe to our blog to follow our SEO tips and news…and connect with us on social media, share this article to help others or join the conversation below and feel free to ask any questions and we will be happy to help! 🙂 

Best Digital Marketing Courses

TOP 5 Most Popular Courses

best digital marketing courses

We trained over 2500 delegates in digital & social media skills last year – We are often asked ‘what are the most popular courses?’ – So here they are! We have compiled a list of the top 5 best digital marketing courses based on their popularity over a 12 month period and also most in demand topics to develop digital and social media marketing skills for business which was compiled based on bespoke and open courses we hosted in 2015 and trends identified for 2016.

Our price guarantee means we are 20% cheaper than all like-for-like course in the UKWatch our video to find out more about our courses….

All of our courses are accredited under the Chartered Institute of Marketing CPD Programme.

 


1) Fast Track Digital Marketing 2-Day Intensive Course
A great way of getting a fast-track through attending our intensive 2-day digital marketing course which incorporates all digital channels and their is an optional upgrade of £100 to study the Cam Diploma in Digital Marketing too.

  • Only £649 + VAT (Normally £749)
    Manchester – Wed 3rd & Thur 4th Feb 10am-4pm OR Wed 20th & Thur 21st Apr 10am-4pm
    London – Wed 10th & Thur 11th Feb 10am-4pm OR Wed 27th Apr & Thur 28th Apr 10am-4pm

2) Advanced Social Media Marketing Course
Social media strategy & advanced techniques to grow your networks, generate leads & monitor results.

Only £249 + VAT (Normally £399)

  • Manchester – Tue 19th Apr 10am-4pm
  • London – Tue 9th Feb 10.30am-4.30pm & Tue 26th Apr 10.30-4.30pm
  • Birmingham – Wed 6th Apr 10am-4pm
  • Leeds – Thurs 7th Apr 10am-4pm

3) Content Marketing Training Course
Increase web traffic by 44% & become 50% more visible in search results! Learn how to generate inbound web traffic and leads using content marketing strategies

ONLY £299 + VAT  (Normally £399)


4) Novice Bundle Deals
Our Novice Bundle is a popular option for those just starting out and getting to grips with digital and social media marketing

ONLY £199 + VAT  (Normally £398)
  • Manchester – Wed 18th May 10am-5pm
  • London – Thur 19th May 10am-5pm
  • Birmingham – Wed 11th May 10am-5pm
  • Leeds – Thur 12th May 10am-5pm

5) Masterclass Medley
Our Masterclass Medley is ideal for those who want to pick’n’mix their own selection of our 10 x half-day courses

From £99-149 each (Normally £199) or ALL for £1340 + VAT(normally £1990)


Includes; Certificate, all course materials including slides from the day, refreshments and unlimited after-course support

BEST QUALITY – PRICE – CHOICE – We offer 100% satisfaction guarantee for value for money, quality of course content, expertise of course tutor, one-to-one tuition as course sizes are limited to small groups!

Got questions?… Email or call 0800 334 5784

Join the conversation and let us know what digital skills you would like to develop or let us know your biggest challenges or obstacles in digital or social media marketing!

Social Media Courses in Leeds, London, Manchester and Birmingham

Accredited and certified social media courses launch across the UK

Business Consort is now in its 11th year and have grown rapidly as a provider of digital marketing courses and digital qualifications. With over 40 courses running at anytime across Manchester, London, Leeds and Birmingham venues covering an array of topics.

Business Consort Digital & Social Media Academy Courses are accredited under the Chartered Institute of Marketing CPD programme.

We have just launched our NEW Certified Training Courses – 2016 Brochure & Calendar View…

Here are the upcoming dates for social media courses as well as all topics relating to digital marketing courses across the UK – We are constantly adding new courses and dates as well as offers so be sure to check these out.

1.) Social Media – Facebook, Twitter & LinkedIn for business + YouTube, Instagram and other popular social networks – £149 
2.) Digital Marketing – Blogging, SEO, Content Marketing, Email Marketing, Online Advertising for business & more – £149 
3.) Both above courses ‘NOVICE Bundle’ ONLY £199

4.) Advanced Social Media – £249

5.) Fast Track Digital Marketing (2-days) – £649
6.) BEST SELLER Fast Track Digital Marketing (2-days) + Diploma – £749 
Add the CAM Diploma in Digital Marketing for £100 to the Fast Track Face-to-Face 2-Day Course – Covers 80% of the diploma syllabus (supported with online learning too) on;

7.) Content Marketing– £299

8.) Conversion Optimisation – For websites and online marketing materials – £299

All prices listed above are our offer prices and are subject to VAT

Includes; Certificate, all course materials including slides from the day, refreshments and unlimited after-course support

BEST QUALITY – PRICE – CHOICE – We offer 100% satisfaction guarantee for value for money, quality of course content, expertise of course tutor, one-to-one tuition as course sizes are limited to small groups!

Our Price Guarantee means we can’t be beaten on price – We perform regular research to ensure we are 20% cheaper than any like-for-like course in the UK.

Got questions?…Email Us or call 0800 334 5784
www.digitalandsocialmediaacademy.com

Digital Marketing Qualifications are key to bridging skills gap

With a huge digital marketing skills gap in the UK digital marketing qualifications such as the CAM Diploma in Digital Marketing will be the key to bridging the lack of advanced knowledge in this  industry.

We find that digital marketing skills are the most sought after in business due to the fact that every business needs to develop their online presence to stay ahead of competition and generate more leads and ultimately profit. Digital marketing channels have also been very popular due to their high return on investment and speed to recognise a return.

Unfortunately we just don’t have enough skilled digital marketers to fill job roles and this is partially due to the fact that many senior level managers achieved degrees in marketing but at that time their was very little if any digital marketing in the syllabus.

As digital marketing hit a high we also saw many jump on the band wagon to ‘train’ attendees in digital or social media related topics but these courses tended to be delivered by inexperienced or self-taught trainers rather than practitioners which meant there was a huge emphasis on broad strategy or use but no practical or proven examples. In turn there are very few accredited or certified courses of this nature available in the UK and with a huge amount of online content it seems fairly daunting to go the self-teaching route (never mind the time involved).

Hence why we feel this industry needs regulation to ensure delegates receive the quality and value for money that is available in professional and academic study. The great news is there are providers who are accredited and certified – The Chartered Institute of Marketing is one of those bodies forging the way in marketing and digital!

About CIM (The Chartered Institute of Marketing)

  • 35,000 members worldwide (across 90 different countries).diploma marketing qualifications
  • Improving the skills of marketing practitioners and working on developing the marketing profession.
  • Core business is membership, qualifications, training and research.
  • The only professional marketing body that offers internationally recognised qualifications and can award Chartered Marketer status.

The CIM accredit the CAM Diploma in Digital Marketing which is a marvelous digital qualification that is recongised worldwide and those studying can be assured its a professional and academic course that is equal to that of first degree (level 4).

Its also one of the very few aimed at those who are looking to work or who are already involved in digital as its been developed alongside employers who have been actively involved in the syllabus as they have put forward their thoughts and skills required in today’s business world to ensure its alignment to what is required in a digital marketing role.

The assessment through submission of assignments has been a huge step forward as students can learn and apply knowledge on the job through creating digital marketing plans, strategies, presentations and reports as part of their diploma for their own business which in our experience is the best way of learning through application we have seen on a course.

We – Business Consort – Digital & Social Media Academy have been proud to deliver this digital marketing qualification for many years and believe that the diploma in digital marketing and accredited courses of it’s nature will be critical to having a workforce who are fully able and have the sufficient knowledge in digital marketing.

Find out more about digital marketing courses and digital marketing qualifications now.

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