Why Your Employees Need A Digital Marketing Diploma

Digital marketing incorporates some of the best ways to target and engage your audience. There are many different aspects to digital marketing; social media being one of the most important with users spending up to four hours daily on various platforms. However, there are also other digital marketing activities and elements to consider and the all important question – who manages your digital marketing endeavours.

Digital marketing is not an easy process. For every success story there is also a failure; these can cost businesses significantly.

Those companies who have a qualified digital marketing team are finding their online marketing activities highly successful and are achieving a high return on their investment. Getting the best digital marketing team does take time and each business needs a different digital marketing strategy. Employing someone new to manage your endeavours may provide benefits in the long term but it will take time for the results to be seen.

A more cost effective method could be to train a member of your current team in the principles and implementation of digital marketing. There are several benefits for this compared to hiring new employees. Here are some of the benefits you can expect for training your current employees as to hiring in someone new.

Cost Effectiveness

The average salary of a Digital Marketing Specialist is £37,500. If you were to hire in someone new for the company you can expect that their productivity would be less than 100% for the first 5-6 months. According to research, for the first three months their productivity could be less than 50%. This can be a significant drain on your financial resources.

Eric Koester of MyHighTechStart-Up estimates that the total costs of hiring a new employee is approximately one and half to three times the cost of their annual wage. Therefore, hiring a new Digital Marketing Specialist could be as high as £112,500.

Training a member of your current workforce is a significantly lower cost with diplomas costing less than £1,000. You’ll also benefit from your staff member having more productivity because they don’t have to go through the on-boarding process a new employee has to. However, there will be some productivity loss as they develop and get used to their new responsibilities.

You’ll also have a limited long term rise in costs; even if you offer your existing employee a pay rise.

Content Is Instantly In The Brand’s Voice

It takes time for a new employee to gain an understanding and appreciation for your brand’s voice. When they start working within your company it is likely the content they develop will lack the experience to portray your brand’s identity.

On the other hand; those who have been with your business for a long time understand the business’ personality intimately. Therefore, they are able to maintain the relationship with your audience better by producing a consistent brand message. This will build trust between you and your audience which is very important in digital marketing for processing new leads and converting them into paying customers.

Current Employees Know What Makes Your Customers Tick

Some of the most profitable online marketing avenues are blogs, social media and email. Creating content for these avenues is very easy; creating content your audience will want to engage with is very difficult.

Whatever method you use to attract your target audience you are likely to rely on keywords and terms. To get the terms right you are going to need to know what your audience are actively searching for.

The majority of internet users don’t search for products directly but rather solutions to problems they are experiencing. For instance: how to fill in a tax form, how to employ a new member of staff, etc. To get the most out of your digital marketing, you need to identify and create content to match this.

A new employee might not have worked in your industry before and therefore will have little understanding about the current needs or problems your customers experience. A new employee would need time to get to know your audience, in order to create the ideal content.

In contrast, an existing employee has interacted with your customers for a long time. Through previous contact, your current staff members will know exactly what the common questions your core audience ask and they are likely to know how to solve them. They can put this to good use in their content and create material which is more tempting for your target audience and yield better results.

Improves Staff Morale

Improving staff morale is beneficial for retention and productivity. One of the best ways of achieving this is to offer your staff opportunities for skill development. The fourth most desired skill in 2013 was digital and online marketing.

Giving your employees these skills will increase their morale, giving you higher productivity and decreasing the likelihood they will leave your organisation.

Digital Marketing Improves Soft Skills

There are many different skills required for digital marketing; not all of these are exclusive to the marketing. Training your staff in this discipline allows you give them a new responsibility and improve their proficiency in other areas of your business.

Here is a list of some of the key soft skills your staff can improve in when they have taken a course in digital marketing:

Communication skills are one of the key requirements employers look for in their staff. Digital marketing is all about delivering the right message to your key audience. By learning the skills and process to talk to your customers, they are also learning the skills to develop better communications with your management team and their peers. Better communications will lead to less confusion and errors being made. This will create a business which is more cost effective.

Writing and editing skills are not often thought of as being a core skill, but more jobs in the current market require staff to complete at least some paperwork. When mistakes are made on paperwork it can be costly for your business. An example of this would the inaccuracies of measurements on the paperwork which cost a French rail network £12.1 billion. An important aspect of digital marketing is ensuring that marketing materials released are free from errors. Digital marketing is another method to train your staff in getting their written work accurate. It can also improve the speed in which they are able to write and edit.

Budgeting is an important skill for any member of your team. Most forms of digital marketing require strong budgeting skills. Pay-per-click is one digital marketing avenue requiring budgeting skills. Daily budget needs to be set and distributed to return the most effective results. If they can learn the necessary skills during their digital marketing diploma they can then employ these in other areas of your business. This will help cut costs and give you better profit margins.

Time management is always difficult; however an individual who manages digital marketing needs to be aware of exactly how long they have to spend on each task. Spending too much time on one task (i.e. social media) is very easy but can be very inefficient and drive costs up. Staff properly trained can learn how to manage their time more effectively and increase their productivity. This can then be implemented in other areas of your business. A more productive workforce will return higher revenues and better profits.

Resourcefulness and creativity are skills required for successful digital marketing. They can also support other business activities. There will be times in your business when you have problems you’ve not experienced before. Traditional and normal crisis management solution might not be able to solve the problem. Having someone who is creative and resourceful can aid your business’ management team to develop solutions for your problems.


Digital marketing is one of the most effective ways for your business to acquire new customers and generate leads and sales. However, it is not an easy process and you need a fully qualified team in order to gain substantial returns on your investment.

Hiring a new employee might seem like a good option but they are likely to cost your business significantly in the hiring process and during their on-boarding process. There would also be concerns they would not be able to match your brand’s voice quick enough and as they continue to create your brand content; your audience may look elsewhere.

However, training your staff to manage your digital marketing activities can be highly successful and not just for your marketing efforts. They can instantly give you a return, speak in your brand’s voice and know exactly what your customers are looking for. They’ll also be more willing to stay with your brand and have a higher productivity as you show your commitment to their professional development.

Finally, the skills that they will learn during a digital marketing diploma can be transferred to other areas of the business. This will make your business sleeker; save you money and improve your profits.

Download a copy of the Diploma in Digital Marketing syllabus or read more about how your business could benefit from enhancing  your teams digital skills through studying a professional marketing qualifications such as the Diploma in Digital Marketing which is accredited by The Chartered Institute of Marketing.

Feel free to air your views and join the discussion below.

Meet our Trainer Dawn McGruer – Greater Manchester Business Week Interview

See latest interview with Greater Manchester Business Week

Course Trainer Dawn McGruer MCIM FRSA MIoD

Business Consort welcome their 20,000th student this month

Options for those not going to University

Not going to Uni?

It is A level results day and some are celebrating some are going through clearing but some of you may not be going to University by choice or perhaps you didn’t get onto the course or into the Uni you wanted – You may be at your wits end and thinking that all is lost but we’ve got some amazing news as there is another option – and a great one at that!

Get ahead in your career & get an apprenticeship

We have two people who can vouch for that our very own apprentices who have joined our vibrant digital training company as Sales, Support & Marketing Executives – They are doing a Digital Marketing Apprenticeship and not only are they learning through college release days but they are learning on the job and getting paid for it.

Amy Follos – Sales, Support & Marketing Executive

 Lauren May – Sales, Support & Marketing Executive

They have secured great jobs, with fast track learning with a digital business – so that is the CV, work experience and qualification sorted and at the end of an apprenticeship scheme after 12-15 months they have the ability to get permanent roles and a pay rise.

If that isn’t sounding tempting enough then perhaps this will get you excited about apprenticeships – you can choose your passion from an array of apprentice schemes and the organisation such as QA who we recruited our apprentices through plus they will help you develop all the life skills needed to land that perfect job – from interviewing to writing your CV. You wont be racking up any debt because as if the fact you earn a wage your training is also subsidised by the government – so not cost to you at all!

Find the right employer and learn far more that the apprentice syllabus covers because you will be getting real world business experience and you will learn about the industry you work in to – It is a great way to find out what makes you tick and where you want to take your career. Also we often here that students feel that if academia is not their strongest area then digital marketing encompasses media – One of our apprentices favours the digital marketing strategic side and the other graduated from college with a media qualification so is helping us with video, photo and design with in our agency.

Another popular option is to fast track digital skills by doing a degree level digital marketing qualification – from as little as £99 to sign-up it’s another brilliant way to ensure you are getting ahead your career – learn more

Most Popular Options

Professional Diploma in Digital Marketing (Level 5)
Accredited By The Digital Marketing Institute
Study Online or attend 2-Day FAST TRACK Course in London or Manchester

Diploma in Digital Marketing
(Level 4)
Accredited By The Chartered Institute of Marketing
Study ONLINE or attend 2-Day FAST TRACK Course in London or Manchester

Cirrus Case Study

Cirrus – Global business consultancy with offices in the UK and Asia Pacific

Leadership, talent and engagement specialists

As a global consultancy in a highly competitive market, it is crucial that Cirrus has a strong digital presence and connects with customers throughout their journey.

The training opportunities and coaching support from Business Consort has helped Cirrus put the right foundations in place to extend our reach, increase our opportunities and engage with our customers more effectively.

Cirrus will be more agile and customer focused as a result.

Louise Casey – Marketing Communications Manager

I have extensive marketing experience across a wide range of sectors.

I am passionate about producing innovative communications about our services and work. I always have the client in mind when creating engaging communications. I pride myself in being a great multi-tasker and love working across a variety of projects.

Training/qualifications undertaken:

CIM Digital Marketing Diploma and MailChimp Email Marketing

Organisation requirements/objectives:

As a global business, we recognised the need to increase and improve our digital marketing initiatives to build our online presence, extend our audience reach and drive more traffic to the Cirrus website. With an increased focus on lead generation we wanted to make sure that these initiatives were implemented effectively to improve our lead conversion rates.

Challenges faced prior to training:

With a rapid shift in focus towards digital marketing and a desire to manage this in-house we need to ensure that our digital marketing skills are current and the best they can be. Our market is incredibly competitive with a wide range of global competitors making it difficult to achieve standout. Our competitors are increasingly using digital channels to reach our audience and our clients are undertaking a significant amount of research online before speaking to us so it is crucial that we standout and are present throughout what can be a quite lengthy and complex purchasing journey.

Training outcome/results:

It’s too early to demonstrate any tangible business results but I would say that working with Business Consort has enabled us to confidently implement a number of digital marketing initiatives that will set us on the right path to achieve our objectives. It’s very much work in progress but a major step we have taken is to build and launch our new website. The learnings from Business Consort have ensured that this is a strong platform for us to constantly improve and build on and that will work harder for Cirrus in the future. Now that we are looking to place more investment behind increasing our online presence we are confident that we have a sales tool that will be worthwhile driving prospects to.

Are there any areas of marketing you still feel your business could improve upon?

Cirrus is constantly looking to improve and evolve so that we are as agile and customer-focused as we can be. We are looking at utilising marketing automation to help us achieve this and to be more responsive to customer’s behaviour.

Do you outsource any marketing requirements? If so, why?

Yes – as a small team we outsource our PR requirements so that we are able to focus on our thought leadership, events, research, brand and campaigns. Following the digital diploma from Business Consort we have brought all our digital marketing in-house and will continue to manage it internally.

NEW Digital Marketing Qualifications

Here at Business Consort – Digital & Social Media Academy we are very excited to share some very exciting news with you.

We have added 4 new digital marketing qualifications to our portfolio.

We already offer the CAM Diploma in Digital Marketing accredited by the Chartered Institute of Marketing (CIM) and the Professional Diploma in Digital Marketing accredited by The Digital Marketing Institute (DMI).

This month we have launched 4 new DMI qualifications;

  1. Professional Diploma in Digital & Social Selling Accredited by The Digital Marketing Institute
  2. Specialist Diploma in Search Marketing Accredited by The Digital Marketing Institute
  3. Specialist Diploma in Strategy & Planning Accredited by The Digital Marketing Institute
  4. Specialist Diploma in Social Media Marketing Accredited by The Digital Marketing Institute

These particular DMI qualifications have been designed for the busy professional and are constructed to allow flexible, fast track study – student on average graduate within 12 weeks as the actual syllabus is 30 hours of video based learning but can be fast tracked through our blending learning study options which encompass face-to-face courses.

These are important advancements in digital marketing education – They are professional qualifications recognised worldwide and can be used towards CPD (continuous professional development) and cater for both marketing professionals as well as business development and sales professionals.

Why not test your digital marketing knowledge – Try our Digital Marketing Diagnostic Skills Audit Now

Need help finding the right course for you? get in touch Tel: 0800 334 6784 or email usDownload Course Prospectus




Business Consort Launches Online Summer School

Master Online Marketing in less than 60 minutes

How many times have you registered for a webinar – never to attend? 

Well if you are anything like us then it happens a lot – Our best intentions seem to go out the window as we get swept up in a client meeting or something more important crops up.

So we decided to help out busy professionals who are running around like headless chickens like we are but who want to ramp up their knowledge, improve their business success and efficiency – So we have launched an Online Summer School – hosted over 5 weeks in August – and it’s free to sign-up – just register here

The webinars will be hosted by Dawn McGruer FRSA MCIM MIoD – Head Trainer & Director at Business Consort – Digital & Social Media Academy.

The great news is the webinars are only 10 minutes long every Wednesday at 11am.

You will learn about the top 10 digital skills required in business today, you will see how to revolutionise your digital marketing planning and strategy using our Dynamic Digital Marketing Model ™  designed by Dawn who has over 17 years experience working in the digital arena and much more.

We will cover all areas of Digital Marketing across 5 key topics;

  1. Search Marketing & Online Advertising
  2. Content Marketing & Digital Creativity
  3. Email Marketing  & Lead Generation
  4. Social Selling & Social Media Marketing
  5. Digital Marketing Strategy, Planning & Measurement

The webinars start on 2nd August followed by weekly LIVE online classroom sessions on 9th, 16th, 23rd through to the 30th August.

Sign up for the series of free digital marketing webinars now – just register here  

So what happens if you can’t make it? 

Don’t worry we have planned for that – As digital marketing is ever-evolving we will be taking you on a Digital Developer journey to keep you in the loop of new trends, insights and tools – once Summer School starts;

  • Welcome email with details of how to join the session & reminders
  • We will provide access to the entire webinar series through our new state of the art online learning portal
  • You will be able to network and interact with us and fellow students using our support forum too
  • Plus over the next few weeks and months you will also receive digital tips, monthly webinars as well as useful articles to keep you entertained and motivated!

Our SUMMER SCHOOL webinar series will revolutionise your online marketing –10 minutes a week every Wednesday for 5 weeks in August – What are you waiting for it will take you under 60 seconds to sign up and you can get started straight away and see the top 10 digital skills required in business marketing today!

We will be announcing our NEW Pick’n’Mix Learning Library and students will receive exclusive access at no charge with exclusive offers to add courses to their own portal as they wish so each learner has a totally tailored solution – We pride ourselves in Developing Digital Skills for Business so we have a built a Digital Marketing Skills Audit Tool with in our learning library portal allowing every student to easily identify knowledge gaps and match them with the best courses to bridge any skills gaps.

See you soon at Summer Schooljust register here 

Business Milestone For Business Consort Digital Academy

Celebrating as we welcome our 20,000th student this month.

Business Consort, which has centres across the North West and also in London, has been helping businesses and individuals improve their digital knowledge since 2005, aiming to bridge the skills gap across various sectors.

We have also built a national reputation for the provision of industry-accredited qualifications, as well as its work alongside some of the UK’s leading corporates to drive their marketing strategies, delivering a truly integrated approach and helping marketing departments demonstrate a tangible return on investment.

Dawn McGruer launched the company 12 years ago and continues to act as head trainer.

She said: “We pride ourselves on offering ‘real-world’ training that can be adapted to any working environment and it’s incredible to think that 20,000 people have benefited from Business Consort’s services. I’m extremely proud that we continue to play a part in helping individuals progress within their careers and businesses remain ahead of the curve in such a quick-paced environment.”

As a result of our continued success, Business Consort is recognised by the Chartered Institute of Marketing (CIM) as a study centre of excellence and recently received its ninth commendation for the outstanding results achieved by digital marketing students. The provider now boasts a 99% pass rate for digital marketing diplomas.

Dawn continued: “Digital marketing is widely considered as a critical success factor for businesses nowadays, so it’s vital that the skills gap in this area is plugged. Sometimes, outsourcing such services seems like the easy option, but equipping in-house staff with new skills can not only improve the bottom line, but also increase employee retention and morale.”

As part of its offering, Business Consort delivers courses in digital marketing, social media, search engine optimisation, analytics, email marketing and MailChimp. This month, it has launched five new Digital Marketing Institute accredited qualifications in digital marketing, social media marketing, search marketing, strategy and planning and social selling.

Dawn added: “Looking to the second half of 2017, we’re excited to be expanding our reach and digging a little deeper into how businesses and individuals can make the most of digital marketing.

“I’m confident that the new accredited qualifications we provide will make a real difference to our students’ marketing efforts and I can’t wait to hear the success stories.”


• Business Consort was set up in 2005 by head trainer Dawn McGruer MCIM FRSA MIoD
• Courses are offered face-to-face and online worldwide and 3,500 students are trained per year
• Business Consort is accredited by the Chartered Institute of Marketing and the Digital Marketing Institute
• Training available includes: digital marketing, social media, search engine optimisation, analytics, email marketing & MailChimp
• Business Consort offers six professional and worldwide recognised digital marketing qualifications.

We are expanding fast and seeking new team members

We are recruiting!

It’s half way through 2017 and thanks to the fast paced world of digital marketing we are thriving and expanding at a rapid rate so we are recruiting again.

I am the Director and Head Tutor here at Business Consort – Dawn McGruer MCIM FRSA MIoD and I am so proud of where our business has reached.

We welcomed our 20,000th student this month as well as receiving our 9th commendation from The Chartered Institute of Marketing for outstanding results achieved by our students – We are a study centre of excellence with a key focus to quite simply develop digital skills in business. We’ve been around for 12 years so are established in the digital arena.

We are seeking 4 very special people to join our team at our Head Office in Wilmslow

We have already recruited 3 brilliant candidates and are now seeking our last NEW team member

Part Time Office Manager at established (12 years) Digital Marketing Training Provider responsible for managing our team based in our Wilmslow office ensuring all business operations are running perfectly as well as ensuring we are exceeding customers expectations and ensuring a fabulous level of service for all of our clients, students and course attendees.

  • 25 hours over 5 days (Mon-Fri) 10am-3pm – Flexibility on hours but must be 5 days a week
  • £18,000 p.a (equates to £15 per hour) 20 days holidays + bank holidays (& your birthday off)

To apply please send CV and covering letter detailing why you think you would be great for this role – View Full Details & Apply

Executive Office AssistantPOSITION FILLED

Digital Marketing Apprentice  –  POSITION FILLED

Digital Marketing Apprentice – POSITION FILLED

Our Story – Business Consort Digital & Social Media Academy from 2000 to now

  • I started Aurora Marketing in 2000 – Digital agency running virtual business partner programme for those with no marketing department or budget for consultancy fees.
  • My background was programming and IT techie – it was a good job as coding helped me when digital tools didn’t exist 17 years ago
  • Developed an early social network for a large North West Business Exhibition –  more like an online rotadex – and after the exhibition grew to 50K subscribers
  • So in 2005 we became Business Consort and we decided to do cocktail party style networking events for business growth and high net worth businesses hosted in Aston Martin, Ferrari and Bentley showrooms as well as tours of Bentley factory and diamond auction at Mottram hall – we also produced a magazine called Mingle.
  • As digital agency and networking events we evolved the social network to encompass a panel of experts we then started hosting seminars on digital marketing and social media.
  • I was awarded Fellowship from the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce – Recognition of expertise in social media marketing & work to raise awareness of the advantages of social media to business owners.
  • In 2013 we became a training academy and accredited as a study centre by Chartered institute of marketing – All courses accredited under the CIM CPD programme
  • Digital Marketing Institute authorised partner since 2016. 
  • In 2017 we are a Chartered Institute of Marketing accredited study centre of excellence – we have been awarded 9 x commendations to date from the CIM to date for achieving outstanding results achieved for digital qualifications – digital marketing diploma – as we have a 99% rate
  • Reach 20K students trained and certified from 2005 to now – On average we train about 3500 students a year
  • We are growing fast so have already recruited a new team member in March and now we need another 4 people to join us
  • A 100% year on year growth means we are also launching some new and exciting courses later this year and in 2018
  • This year we have already launched 5 NEW Digital Marketing Qualifications – Meaning we now offer 6 digital qualifications to suit beginners through to skilled professionals
  • As head trainer I am central to content creation due to the fact I am a digital consultant, speaker & practitioner with over 17 years’ experience
  • I have almost 20K direct connections on LinkedIn and would love to welcome you to my network if we haven’t already connected!

Mission & vision: Bridging the digital skills gap – ensuring skills are present for business marketing with a key emphasis on maximising return on investment for their digital efforts. As digital is so fast paced and ever evolving I feel it’s important to be a practitioner to keep abreast of new tools, insights and trends but it’s only possible to keep up to date because digital is a passion not a job.

There are many talented marketers and business leaders who simply aren’t investing time or budget to develop digital marketing skills, knowledge, and capacity.

The temptation is to hire someone who ‘does social’ or outsource your content production, SEO or PPC. But without that strategic oversight, purpose and a genuinely integrated approach to your marketing and sales, your business will lose out.

Our mission and vision whether you’re just starting out in digital marketing, a senior level marketer, or CEO, training from Business Consort ensures your business gain the right knowledge, strategy, planning, tactics and tools.

Our CIM accredited training programmes can be studied online, face to face or through in company training.

Dawn McGruer FRSA MCIM MIoD Director, Business Consort Digital & Social Media Academy

2017 Quick Facts

  • 12 years old (entering our 13th year in September)
  • Train 3500 delegates a year – 5 Million Subscribers
  • Face-to-Face courses – 17 x courses hosted in London & Manchester (More launching soon!)
  • Our 2-Day fast track courses very popular with busy professionals (Learn top 10 skills in 2 days)
  • Corporate In-House Training – Worldwide
  • Certified Online Courses – Learn anywhere & anytime!
  • 6 x Digital Marketing Qualifications 9 CIM commendations – 99% pass rate!
  • BEST PRICE GUARANTEE –20% cheaper than any like for like accredited course
  • Unlimited After-Course Support (online digital developer group)
  • 83% of diploma students gain a promotion or pay rise

View full Course Prospectus

Articles from our blog which may be of interest


We expanding rapidly & looking to recruit – PA to our Director (Cheshire Based)

Business Consort – Digital & Social Media Academy are rapidly expanding and we are pleased to announce we are looking to recruit an additional member to our team – We are looking to hire a new team member to expand our team – We are looking to recruit a PA for Dawn McGruer MCIM FRSA MIoD our founder and head tutor. As Dawn travels most of her time she is looking for an Executive Personal Assistant to support her so she can free up more time to focus on training and mentoring students in their studies as well as building strategies for digital marketing clients.

Executive PA to Director (Cheshire Based)

£17 per hour (25-30 hours a week) flexible working hours available – home based!

Behind every company director you’ll find an organised, efficient personal assistant.

This role is extremely varied and would suit a dynamic individual looking to work mainly from home as well as from our Cheshire, Manchester or London offices on occasion. You will also be required to attend regular meetings with Director as well as with suppliers and other members of the business.

As a personal assistant (PA) you will work closely with Director to provide administrative support, on a one-to-one basis. You will help make the best use of their time by dealing with secretarial and administrative tasks.

You will also manage our student services team so you will need extensive knowledge of the organisation to aid operational and customer service improvements. You will need to fully understand the organisation’s aims and objectives to drive efficiency across the business.

Director will rely heavily on their PA, trusting that work will be handled efficiently in their absence. Discretion and confidentiality are therefore essential attributes for a successful PA.

Work experience

Candidates MUST have previous experience and proven track record as a PA – minimum of 2 years’ relevant experience.


Business Consort are a Chartered Institute of Marketing Accredited Digital Marketing Training Course and Qualification Provider – Established in 2005 – Training 3500 students a year worldwide and growing rapidly with a year-on-year revenue increase of 100%.


This role would require the right candidate to work under their own business on a monthly retainer basis.

  • £17 per hour (25-30 hours a week)
  • Home based
  • Full training provided across IT, marketing and administration & operations
  • Career development through certified and accredited training courses as well as opportunity of gaining professional worldwide qualification

 Working hours

  • You will generally work from 10am to 3pm. It may be necessary to work overtime during peak times and when deadlines are close.
  • Part-time work, flexible hours are all possible.


As a PA, you will often act as the manager’s first point of contact with people from both inside and outside the organisation. Tasks are likely to include:

  • devising and maintaining office systems, including data management and filing;
  • arranging travel, accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations;
  • screening phone calls, enquiries and requests, and handling them when appropriate;
  • meeting and greeting visitors at all levels of seniority;
  • organising and maintaining diaries and making appointments;
  • dealing with incoming email, post, often corresponding on behalf of the manager;
  • carrying out background research and presenting findings;
  • producing documents, briefing papers, reports and presentations;
  • organising and attending meetings and ensuring the manager is well prepared for meetings;
  • liaising with clients, suppliers and other staff.

In addition to supporting Director, their team and departments, PA will also have their own personal workload and responsibilities.

The scope of the PA’s role can be extensive and additional duties may include:

  • carrying out specific projects and research;
  • responsibility for accounts and budgets;
  • taking on some of the Director’s responsibilities and working more closely with management;
  • deputising for the Director, making decisions and delegating work to others in the manager’s absence;
  • being involved in decision-making processes.
  • Recruiting and training junior staff and delegate some of the less demanding and confidential work to them.


Although this position is open to all graduates and those with a HND, a degree in business or management or Level 4 Diploma in Business and Administrative Management would be advantageous.

Applicants without a degree, HND or foundation degree will be accepted as personal qualities, experience and general office skills are considered more important.

IT experience is as absolute MUST – Applicants must be proficient in all office software packages such as Word, PowerPoint, Outlook and Excel.

GCSE English and mathematics (or equivalent) are standard requirements.

A full clean UK manual driving licence (in your current UK address).


In addition to relevant experience and secretarial and administrative knowledge, you will need to show evidence of the following:

  • exceptional written and oral communication skills;
  • excellent word processing and IT skills essential, including knowledge of a range of software packages;
  • the ability to work under pressure and to tight deadlines;
  • good organisational and time management skills;
  • the ability to research, digest, analyse and present material clearly and concisely;
  • excellent interpersonal skills;
  • the ability to work on your own initiative;
  • honesty and reliability;
  • attention to detail;
  • flexibility and adaptability to juggle a range of different tasks and to work extra hours to meet deadlines;
  • discretion and an understanding of confidentiality issues.
  • Shorthand and audio typing would be beneficial.

Professional development

Training will take place mainly on the job. We will also provide an induction course, lasting a few days, to introduce you to the various areas of the business. We may also provide short courses in areas such as:

  • word processing and database or spreadsheet software packages;
  • industry procedures and business protocol;
  • digital marketing courses or qualifications
  • shorthand and effective minute taking.

There will be the opportunity to undertake part-time study while you are working.

Career prospects

continuing professional development (CPD) opportunities plus option to increase hours and responsibilities.

Applications to be emailed to Dawn McGruer (dawn@ followed by our web address) by 14th March 2017 – Must include CV and covering letter explaining your suitability for the role. Applicants must be based locally to Cheshire office as face-to-face meetings with Director are required several times a week. We will only consider applicants who can offer ongoing freelance services on retainer basis. Interviews will start week commencing 20th February 2017. We are very excited to receive your applications 🙂 and look forward to announcing our new team member very soon.

Top 10 Digital Marketing Must Haves Skills 2017

In 2017, to excel in business you need to have a strong online presence and to do this we know many are focusing on improving their results gained through their digital marketing efforts.

The key is not to throw money at acquiring new business but focus on improving what you already have.

We know you can;

  • Improve your online visibility in search by an average of 30% just by optimising your website
  • Increase your traffic by 44% by blogging and effective content marketing
  • Increase visitor conversion by 60% just by having a responsive but high converting website
  • Increase databases by 40% through improving data management and setting up lead funnels


There are so many more gains to be had across your current marketing just by looking at efficiency gains achieved through;

  • Streamlining your processes
  • Automating tasks
  • Selecting & using the right digital marketing tools
  • Setting up analytics (correctly) and drawing insights from the metrics you record

– the list continues but the quick fix in business seems to be to charge ahead at spending on advertising and focusing on recruiting new business but we forget about our lovely customers – who indecently spend on average 33% more and have no acquisition cost.

Our focus should be to start looking at proven strategies and fixing current online presence to get far greater results and return on investment. Ensure you are reaping the results from current activities by ensuring you have no skills gaps.

So what are the top 10 digital skills required in business today?

  1. Email Marketing Strategy & Marketing Automation
  2. Digital creative tools & content creation – images, video, infographics, animations etc
  3. Digital metrics & analytics
  4. Search Engine Optimisation
  5. Writing for the Web – Blogging & content marketing
  6. Social Media Marketing – LinkedIn, Facebook, Twitter, Instagram for business, Pinterest for business (if your demographics suits this market), YouTube
  7. Digital Marketing auditing, strategy planning, implementation and delivery
  8. Data Management & Customer Relationship Management
  9. Online Advertising & Viral Campaigns
  10. Website design & lead generation as well as conversion optimsiation

It goes without saying that being aware of the best digital marketing tools to ensure your processes are working as well as best practice and digital legislation needs to be in any digital marketers knowledge base too.

Ensure you have the right skill set and with digital marketing which is ever evolving consider your own continuous professional development – Knowledge is power and our ethos is to bridge the digital skills gap in today’s business world by developing digital skills – Learn more about digital marketing courses and digital marketing qualifications


Ensure you are earning what you are worth – check out our Digital Marketing Salary Report 2017 – The average digital salary is £37K and rise to £50-100K with a Digital Marketing Qualification.


What is your biggest skills gap? Let us know below – leave a comment and join the conversation….

Skip to toolbar