Digital Marketing Blog for Business ⋆ Business Consort

2-Day Fast Track & 3-Day Ultimate Courses

CIM Diploma in Digital Marketing

How to create a Messenger Bot

Social networks present a huge marketing opportunity to businesses and are fast becoming the preferred way to reach customers. However, making waves across Facebook and Twitter requires much more than simply creating a profile. An effective campaign needs a considered strategy, as well as an element of persistence, if you are to achieve results that will drive your business forward.

 

As the digital landscape evolves, the social media marketing arena grows with it, with new tools and mobile applications being introduced every week. One particular area that has sparked interest across industries, thanks to its exponential growth in usage over the past couple of years, is messenger platforms and chatbots – so, how can businesses and marketers use this to their advantage?

Part of our How To Digital Campaign – Bringing you a series of Digital Marketing Tips to Maximise Your Digital Marketing Profits to Scale and Grow Your Business

Join the Conversation #HowToDigital – See full How to Campaign Series 

To get you started on dedicating to developing your digital marketing skills we have some instant wins for you.

  1. Join our Facebook Digital Marketing Made Easy Group to keep a breast of the latest digital tips, techniques and trends
  2. Check out our latest Blog articles
  3. JOIN our HowToDigital Campaign & receive all HowTo content direct to your inbox including exclusive guides and Free Online Workshop invites.

 

Getting the message

Social chatting has well and truly overtaken traditional forms of communication and usage is increasing across the globe. There are currently over one billion people on Facebook Messenger each month[1] who not only log on to message friends, but do so to connect with businesses and brands. The number of mobile messaging app users in total has skyrocketed to over 2 billion users worldwide, with predictions it will only grow even more over the next few years[2].

 

Consumers are moving away from texts and phone calls to quicker, easier and more convenient ways to reach people, so it’s little wonder that messenger apps are a hot topic among marketers. Bots on Facebook Messenger in particular enable one-on-one communication with potential leads, can amplify your level of customer service and allow the kind of interaction that converts.

 

Not only are messenger apps praised for their high engagement rates, they have much less friction than email or text – the user experience is seamless and the apps are perceived as a safer and more familiar place to communicate.

Messenger bots: step-by-step

Facebook has the largest chat platform and user base on the market, so it’s the best place to start if you’re considering a trial of messenger marketing or building a bot. There are currently over 100,000 bots available on Facebook Messenger[3], which engage with and service customers who use the platform. So, how do we get started with messenger bots and what are the dos and don’ts of making them a success?

 

  1. Build a welcome message

Well-designed chat bots will always carry a welcome message that explains exactly what its intentions are and what it can do. It’s the most important message you can send as it will kick off interaction between your bot and your consumers. As it’s one of the first things visitors to your page will see, don’t be too robotic, give the message some personality and differentiate it from a generic message you might see on another company page. Use it as an opportunity to list options for your visitors, so they don’t waste time interacting with the bot if it can’t help them.

  1. Determine the voice

Don’t think just because another business or competitor is using bots that you need to build one into your marketing strategy. A bot needs to be designed around the specific needs of your business – it cannot be an imitation. Start by determining the voice and purpose of the bot and consider what role it will play in your marketing strategy. Do you need it to be helpful, informative or reassuring?

 

Consider the style and tone and if it fits in with your brand, before launching something that may not follow your existing brand voice. Using consistent imagery can also help to build your brand’s identity into the bot’s interface.

 

  1. Create a script

Start by thinking about all of the possible questions a customer might ask you. You may even have an existing list of frequently asked questions that you can build into your bot. The next step is to think about the answers and possible interactions that could come from those questions – this will enable customers to get an automated and instant response to their query.

 

  1. Start small

Buttons and instant replies can help to guide workflow and are much easier to build than a fully conversational bot. You can add quick links to the buttons to lead your audience to landing pages, a blog, purchase page or, for further information, to an FAQ or ‘contact us’ section of your website. An even simpler response could be a simple thank you – let your customer know you appreciate the message and give them a timescale for a response.

 

  1. Select your tool

Building a chat bot doesn’t have to be expensive or complex. Several tools have launched to help you get started – even if you have no coding experience whatsoever. Chatfuel, Botsify, Converse AI and It’s Alive all offer free trials and plans to get started on your messenger marketing journey, and when you want to take it a step further, paid versions – such as the Microsoft Bot Framework or API.ai – will help you to take your chat bot to the next level.

 

To learn more about creating growing your business with messenger marketing, take a look at our online courses here.

[1] https://techcrunch.com/2017/04/12/messenger/

[2] https://www.statista.com/statistics/483255/number-of-mobile-messaging-users-worldwide/

[3] https://venturebeat.com/2017/04/18/facebook-messenger-hits-100000-bots/

Commended for Outstanding CIM Diploma Results

So today we celebrate our 13th Commendation from the CIM (Chartered Institute of Marketing) for outstanding results – It is such an honour to receive a commendation from the world’s largest marketing institute to recognise the success of our study centre and students studying the CIM Digital Diploma in Marketing.

Every assessment submission our team, tutors and students work relentlessly to submit assignments that won’t just make the grade but set a precedence of professional marketing – Gaining a qualification is just part of the process. Our students need to be able to audit, plan, implement and manage digital campaigns and monitor to draw insights to develop successful digital campaigns

Our ethos as a business flows through to diplomas – We aim to not only get students qualified but to a level that they will become digital leaders and their success stories is in the results they bring their business not just in their own career development.

As one of the only study centres who offer 1:1 assignment review and feedback and LIVE coaching and mentoring in our interactive study buddy group it is clear to see why we continually rank at the top of the leader table for our results.

Studying a qualification not only requires support and interactivity and ultimately a a deeper understanding of digital techniques, trends, tools and insights but it must result in a student developing the expertise to actually be able to implement these digital techniques in a business or digital role – This is crucial!

Our students share their success and journey through our digital marketing qualifications – Maximise your Digital Marketing to Scale and Grow Your Business – Learn More about Digital Marketing Qualifications

 

 

 

How To Digital Campaign

Digital Marketing is at the forefront of every business and is only set to become more and more central to every marketing plan worldwide with content marketing spends increasing exponentially across businesses.

Our Director Dawn McGruer will be bring you a series of How To Digital Marketing Tips over the months of July and August

Dawn is an award winning digital marketing trainer, practitioner, consultant, author and speaker who has become a key influencer in the world of digital over the past 20 years having amassed over 5 million subscribers and a 45,000 strong LinkedIn network.

She is the Founder of Business Consort which is accredited by The Chartered Institute of Marketing and was established in 2005. The academy has developed it into a world leading training organisation having trained & certified over 20,000 students to date.

She has over 10 commendations from the CIM for outstanding results achieved by her students achieving worldwide recognised qualifications such as the CIM Digital Diploma in Professional Marketing. In addition, she also was shortlisted for the CIM Marketing Excellence Award ‘Marketer of the Year’ earlier this year.

Dawn has trained 1000’s or organisations including some of the world’s largest Global brands across most industries and was invited as a lifetime Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

– Did you know ‘How To’ is one of the most searched terms in Google for every industry and sector?

We’ve carefully selected the most searched terms and matched content for demand and we’ll be sharing some amazing tips to revolutionise your digital marketing over the next couple of months.

Get involved #HowToDigital Campaign and follow our series of articles, free online workshops and more…

To get you started on dedicating to developing your digital marketing skills we have some instant wins for you.

  1. JOIN our Facebook Digital Marketing Made Easy Group to keep a breast of the latest digital tips, techniques and trends and receive the #HowToDigital Campaign Tips
  2. Check out our latest Blog articles
  3. JOIN our HowToDigital Campaign & receive all HowTo content direct to your inbox including exclusive guides and Free Online Workshop invites and a Downloadable PDF with all #HowToDigital Campaign Tips for easy reference.

Catherine Customer Success Story

Learn how Business Consort helped Catherine her set-up a business from scratch and utilise her digital marketing skills to not only develop her business but her clients

Catherine is a Strategic Marketing Consultant with expertise in global brand strategy, new product development, and digital marketing.

She is experienced in the FMCG sector project managing the launch and re-positioning of many global brands such as Whitley Neill Gin, Midori, Luxardo Italian Liqueurs, Jagermeister.

So her background in sales and European account management provides her with commercial acumen and financial awareness but as a results focused and enthusiastic professional, she is well aware that with the ever evolving world of digital she not only needed a professional qualification but continuous professional development to ensure you she is achieving the most from her own and client marketing activities.

Our Founder & Head Trainer Dawn is a practitioner and will often say marketing is her passion not just a business so works closely with businesses everyday with an aim of maximising their digital profits to scale and grow the company.

Dawn’s Quote:- “Catherine started off with us studying the CAM Diploma in Digital Marketing a few years ago which she credits in giving her the confidence to set-up her own business – Meardon Marketing.

To keep her finger on the pulse she has constantly up-skilled in the latest trends, techniques and tools through our Online Fast Track Course , Fast Track Social Media & Digital Marketing 2-Day intensive workshops and is currently studying the latest CIM Digital Diploma in Professional Marketing which is level 6, equal to that of an undergraduate degree.

Our courses have been designed for busy professionals with a key focus towards implementing learning. Catherine does just that – She uses her developing knowledge to craft campaigns and constantly evolve her client marketing – It is fantastic that Catherine hasn’t only made such headway with her own business but she has impacted on her clients results too”. 

View Catherine Meardon’s LinkedIn Profile , Instagram & Facebook

Alejandro Customer Success Story

Learn how Business Consort’s Social Media Courses helped Alejandro develop his brand and business to increase online visibility for his business.

Alejandro is a very Creative and Innovative person with vast experience in Marketing and PR in the luxury Property and travel industries.

Due to his superb communication skills he is a natural relationship builder able to create profitable relationships with key decision makers and is a natural marketeer with great understanding and applicability of the marketing mix, SEO (search engine optimisation) and social media platforms.

He also possess strong analytical skills and great attention to detail with the ability of planning and creating initiatives for best return on investment while pursuing excellence on every step.

Ale is a very professional person that loves embarking and creating meaningful and innovative ventures who has a great ability to focus and adapting in order to generate business either with a team or on his own. So when he came to Business Consort to develop his wife’s yoga and retreat business we see him constantly implementing ideas and adapting his online strategy literally day by day with dramatic results.

Dawn’s Quote: “So Ale attended our Ultimate Social Media 3-Day intensive workshop covering social media strategy to grow his social audience for his retreat business with a key focus towards building a community group to showcase Yoga and Lifestyle tip videos and build a network of like-minded members.

On Day 3 the video marketing workshop really helped Ale devise a strong brand image for his video content which will be key in promoting his lifestyle group and retreats.

In addition, he is currently studying a specialist diploma in social media marketing accredited by the Digital Marketing Institute which will just solidify his learning to date and award him with a professional qualification too.

I have no doubt he we will see his business scale and grow over the coming months and we look forward to seeing a very successful social strategy in play this year”.

Helen Customer Success Story

Learn how Business Consort’s Fast Track Social Media Course helped Helen develop the Zouk brand and take some of her key digital marketing actions in-house.

Helen is Head of Marketing & PR at Zouk Group – As an experienced Marketing and Public Relations manager with a demonstrated history of working in both hospitality and retail sectors it is important for Helen to have a firm handle on the current digital and social media techniques especially when it comes to return on investment and balancing what marketing activities are best suited in-house versus with an agency.

Her skills already incorporate the key elements of being a strong media and communication professional such as Copywriting, Marketing Strategy, Event Management, Digital Marketing, and Media Relations.

Dawn McGruer MCIM FRSA MIoD is our Founder and a leading CIM tutor and has personally worked with Helen across 2018.

Dawn’s Quote: “Helen completed the CIM Certificate in Professional Marketing with Distinction and has now taken a very focused approach to continuing her digital skill set by attending our Fast Track Social Media Course earlier this year and is currently studying towards achieving a specialist diploma in social media marketing accredited by the Digital Marketing Institute. 

Throughout 2018 Helen will attend our LinkedIn, MailChimp & Email Marketing Masterclasses as well as our Ultimate Digital Marketing Course taking her to the next level of her Chartered Marketer journey.

She will have achieved continuous professional development hours close to 100 hours! That is certainly an achievement worth celebrating and one that will definitely aid her in her current role and future career.

Helen is a very proactive person who actions her knowledge through reviewing current activities and ensuring all elements of a campaign are integrated from in-house to agency whilst keeping an eye on the all important return on investment so she will see amazing results this year on top of those she has already achieved for the Zouk Group”.

View Helen McCarthy’s LinkedIn Profile

Our Director is Judging The UK Digital Experience Awards

Our Founder Dawn McGruer MCIM FRSA MIoD has been invited to judge The Digital Experience Awards (DXA) which are awarded to businesses providing an exceptional customer experience through the use of digital technology.

As an award winning digital marketing trainer, practitioner, consultant, author and speaker who has become a key influencer in the world of digital over the past 20 years having amassed over 5 million subscribers and a 45,000 strong LinkedIn network.

She is the Founder of Business Consort who provide digital marketing training courses and qualifications and is accredited by The Chartered Institute of Marketing and was established in 2005. The academy has developed it into a world leading training organisation having trained & certified over 20,000 students to date.

She has over 10 commendations from the CIM for outstanding results achieved by her students achieving worldwide recognised qualifications such as the CIM Digital Diploma in Professional Marketing. In addition, she also was shortlisted for the CIM Marketing Excellence Award ‘Marketer of the Year’ earlier this year

Dawn has trained 1000’s or organisations including some of the world’s largest Global brands across most industries and was invited as a lifetime Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Recognising Digital Excellence and Innovation – Awards Finals will be hosted on Thursday 12th July 2018 at The Park Plaza Riverbank in London.

ABOUT THE AWARDS

Now with enhanced B2B and B2C categories including fintech and omni-channel this year, every sector and size of company can be recognised. The awards celebrate and reward your team’s digital talent, while raising your profile and attracting a new network of customers.

THE CATEGORIES

There are 23 categories to choose from this year encompassing both sector specific industries such as banking and telecoms, to application specific areas such as the best user experience and best use of social media. The categories have been refreshed to incorporate both B2B and B2C initiatives and to ensure all sizes of organisations can enter whether an individual, SME or large corporation. What’s more you can increase your chances of winning as there is no limit to the number of categories you can enter. More information can be found on the categories page.

We look forward to announcing the winners in July 🙂

How to create a sales funnel

HOW TO CREATE A SALES FUNNEL

Part of our How To Digital Campaign – Bringing you a series of Digital Marketing Tips to Maximise Your Digital Marketing Profits to Scale and Grow Your Business

Join the Conversation #HowToDigital – See full How to Campaign Series 

To get you started on dedicating to developing your digital marketing skills we have some instant wins for you.

  1. Join our Facebook Digital Marketing Made Easy Group to keep a breast of the latest digital tips, techniques and trends
  2. Check out our latest Blog articles
  3. JOIN our HowToDigital Campaign & receive all HowTo content direct to your inbox including exclusive guides and Free Online Workshop invites.

 

When it comes to digital marketing, the ultimate goal is conversion. It’s only once you’ve mastered the art of convincing your audience to carry out a particular action – such as share, register or purchase – that you can enjoy a tangible return on investment as your revenue increases.

 

However, whilst this arguably forms the backbone of your overall strategy, it doesn’t have to be complicated. Keeping things smart yet simple will allow you to continually test, amend and monitor your technique to guarantee its performance.

 

By focusing on creating a hardworking sales funnel, you can ensure you deliver high converting email campaigns before automating the process to ensure success after success. It’s simply a case of putting in the effort to build a winning formula before reaping the rewards as a result.

 

According to HubSpot, 80 per cent of marketers report their lead generation efforts are only slightly or somewhat effective and 63 per cent say that this area is their top focus. That’s why, if you’re to get an edge on your competitors, it’s never been more important to get your sales funnel nailed.

 

Here’s how…

 

Turning leads into customers

 

Lead nurturing can be broken down into three areas – generate, add value, convert – and any activity you carry out will fall into one of these categories.

Generate

 

So, the first step is to generate leads in order to build your database of prospects. This is done by raising awareness of your brand – putting it right under the nose of your target audience and driving them to your website. There are several tools you can use as your lead magnet, including content marketing, advertising, social media and SEO. Set a goal for the number of email addresses you want and continue to raise brand awareness using the relevant platform.

 

Email use worldwide will top 3 billion users by 2020, so there’s a bigger opportunity for you than ever to capitalise on this platform.

 

 

Add value

 

Once you’ve boosted awareness of your brand and built a pool of data, it’s time to capture the interest of your audience – moving them along the funnel from people who know about you to people who care about you.

 

This is done through a carefully crafted nurture sequence and helps prospects engage with your brand by building familiarity. It’s crucial not to be overly ‘salesy’ at this stage, as you’ll turn people off. Instead, aim to add value in at least 80 per cent of your content.

 

Start by sending a welcome email to give a taste of what they can expect from your brand and then deliver a sequence of useful content which focuses on the benefits of your service or product, as opposed to the features.

 

This content could be in the form of cheat sheets, guides, case studies – whatever suits your brand best. Whichever style you choose should be short, snappy and easy to digest. It will sit on an opt-in page which gives visitors just two options – subscribe to your mailing list in order to gain access to the content, or leave.

 

Once you’ve reached this stage, you’ve achieved the basis of any successful sales funnel – a captive audience. Now it’s time to turn them into customers.

 

Convert

 

They say that manners make the world go round and the world of digital marketing is no exception – start the final stage of the conversion process with an email that sends subscribers to a ‘thank you’ page.

 

It’s at this point that you can begin to recoup some of the initial investment you made during the lead generation process by driving prospects from the interest stage to the decision stage.

 

On the ‘thank you’ page, offer your subscribers something they can access immediately, such as a discounted product or service, consultation or demo. There you have it, you’ve converted a prospect to a customer – success!

 

Now you’re in the perfect position to use email marketing to build rapport and trust as you slowly start to sell prospects on your main product or service.

 

If done correctly, you should only need a few emails to close a sale. This can be rolled out using a drip campaign consisting of a few sales-focused emails with strong calls-to-action.

 

The sales should now be rolling in. However, lead nurturing shouldn’t stop when leads become customers. It’s important to put time into the final stage of sales funnel creation and turn your customers into champions.

 

86 per cent of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily, so be sure to continue to engage them with new product or service offerings and newsletters.

 

Keep them happy and they could refer business to you. There’s nothing more valuable than a true brand advocate to boost your credibility and engage potential new customers within their own networks.

 

Building this is like creating your very own fan club and is the pinnacle of sales funnel success.

There you have, in a nutshell, the most profitable yet simple funnel that can be used across any sector to gain dozens of clients.

 

Watch our latest Lead Generation webinar — Learn some amazing tactics to quickly start seeing results in just 90 mins which is hosted by our award winning  Founder Dawn McGruer MCIM FRSA MIoD who has over 20 years experience in digital marketing and has built 5 million subscriber strong database for our academy!

 

Check out our Online Fast Track Course to learn more about how to use this platform to sell, sell, sell!

 

 

Skip to toolbar