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How to create a sales funnel

HOW TO CREATE A SALES FUNNEL

 

When it comes to digital marketing, the ultimate goal is conversion. It’s only once you’ve mastered the art of convincing your audience to carry out a particular action – such as share, register or purchase – that you can enjoy a tangible return on investment as your revenue increases.

 

However, whilst this arguably forms the backbone of your overall strategy, it doesn’t have to be complicated. Keeping things smart yet simple will allow you to continually test, amend and monitor your technique to guarantee its performance.

 

By focusing on creating a hardworking sales funnel, you can ensure you deliver high converting email campaigns before automating the process to ensure success after success. It’s simply a case of putting in the effort to build a winning formula before reaping the rewards as a result.

 

According to HubSpot, 80 per cent of marketers report their lead generation efforts are only slightly or somewhat effective and 63 per cent say that this area is their top focus. That’s why, if you’re to get an edge on your competitors, it’s never been more important to get your sales funnel nailed.

 

Here’s how…

 

Turning leads into customers

 

Lead nurturing can be broken down into three areas – generate, add value, convert – and any activity you carry out will fall into one of these categories.

Generate

 

So, the first step is to generate leads in order to build your database of prospects. This is done by raising awareness of your brand – putting it right under the nose of your target audience and driving them to your website. There are several tools you can use as your lead magnet, including content marketing, advertising, social media and SEO. Set a goal for the number of email addresses you want and continue to raise brand awareness using the relevant platform.

 

Email use worldwide will top 3 billion users by 2020, so there’s a bigger opportunity for you than ever to capitalise on this platform.

 

 

Add value

 

Once you’ve boosted awareness of your brand and built a pool of data, it’s time to capture the interest of your audience – moving them along the funnel from people who know about you to people who care about you.

 

This is done through a carefully crafted nurture sequence and helps prospects engage with your brand by building familiarity. It’s crucial not to be overly ‘salesy’ at this stage, as you’ll turn people off. Instead, aim to add value in at least 80 per cent of your content.

 

Start by sending a welcome email to give a taste of what they can expect from your brand and then deliver a sequence of useful content which focuses on the benefits of your service or product, as opposed to the features.

 

This content could be in the form of cheat sheets, guides, case studies – whatever suits your brand best. Whichever style you choose should be short, snappy and easy to digest. It will sit on an opt-in page which gives visitors just two options – subscribe to your mailing list in order to gain access to the content, or leave.

 

Once you’ve reached this stage, you’ve achieved the basis of any successful sales funnel – a captive audience. Now it’s time to turn them into customers.

 

Convert

 

They say that manners make the world go round and the world of digital marketing is no exception – start the final stage of the conversion process with an email that sends subscribers to a ‘thank you’ page.

 

It’s at this point that you can begin to recoup some of the initial investment you made during the lead generation process by driving prospects from the interest stage to the decision stage.

 

On the ‘thank you’ page, offer your subscribers something they can access immediately, such as a discounted product or service, consultation or demo. There you have it, you’ve converted a prospect to a customer – success!

 

Now you’re in the perfect position to use email marketing to build rapport and trust as you slowly start to sell prospects on your main product or service.

 

If done correctly, you should only need a few emails to close a sale. This can be rolled out using a drip campaign consisting of a few sales-focused emails with strong calls-to-action.

 

The sales should now be rolling in. However, lead nurturing shouldn’t stop when leads become customers. It’s important to put time into the final stage of sales funnel creation and turn your customers into champions.

 

86 per cent of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily, so be sure to continue to engage them with new product or service offerings and newsletters.

 

Keep them happy and they could refer business to you. There’s nothing more valuable than a true brand advocate to boost your credibility and engage potential new customers within their own networks.

 

Building this is like creating your very own fan club and is the pinnacle of sales funnel success.

There you have, in a nutshell, the most profitable yet simple funnel that can be used across any sector to gain dozens of clients.

 

Watch our latest Lead Generation webinar — Learn some amazing tactics to quickly start seeing results in just 90 mins which is hosted by our award winning  Founder Dawn McGruer MCIM FRSA MIoD who has over 20 years experience in digital marketing and has built 5 million subscriber strong database for our academy!

 

Check out our email marketing courses to learn more about how to use this platform to sell, sell, sell!

 

 

30 Day Digital Challenge: How to Turn Marketing into Revenue Generator (Day 27)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: How to Reduce Costs and Increase Profits (Day 28)

Day #28 – Reduce Costs & Maximise Digital Profits

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: Digital Marketers Toolkit (Day 26)

Day #26 – Digital Marketers Toolkit

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: Day in the life of a Digital Marketer (Day 25)

Day # 25 – Day in the life of a Digital Marketer

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

A Day in the Life of a Digital Marketer – Some tips to revoultionise your working day efficiency!

1.) Your community & social network is about 2 way interaction – Don’t leave your daily social media tasks and posting when you go on holiday – do your maintenance marketing – so you need to keep up your maintenance marketing which are the daily absolutely must do tasks – So try going on every day and comment, liking and sharing and make it part of your daily schedule – Also look at connecting to proactively grow your network so you reach more people as the scale of probability means the more people you reach the better your brand awareness and opportunities of engaging with new prospects.

2.) Use an APP to do this 3 x times a day – Morning – Noon and Night! You will only delay your social media if you try and allocate an a hour – we just want you to spend 10 minutes a day on social media to guarantee you double your engagement and audience within a month! Interact with others – Comment – Like – Share – Connect (10 interactions and follow or connect with 10 people). The you need to post once a day – this is your accolade marketing – Newsworthy content like – You have been nominated for an award or your CEO is climbing Mount Kilimanjaro for Charity – just keeping your business in others eye line!

3.) You need to write a blog – Article marketing is key for 2018 as many businesses and some of your competitors are most likely not blogging or don’t have a content marketing strategy in place – great ideas for blogging stem from FAQ’s so that you are actually creating content that has demand!

4.) Optimise your content so you make sure your post appears in Google – Use an SEO Tool like YOAST to ensure your price of content appears in search results.

5.) Email Marketing – Share you blogs through a weekly digest and through social media but also take snippets from that blog after the initial publish on social networks and create social media posts from snippets of the article to keep people / traffic coming to the blog but by using different headlines to attract readers. Try and blog 3 x times a week as this will form the heart of your content marketing strategy.

Don’t forget to look at your Google Analytics – Use the App and the new intelligence tool that will advise you of any trends or insights Google has picked up to allow you to tweak and improve your digital campaigns.

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

 

30 Day Digital Challenge: Creating Digital Marketing Strategy (Day 24)

Day #24 – Creating Digital Marketing Strategy

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: Quick Wins for Your Business (Day 23)

 30 Day Challenge Day # 23: 3 Quick Wins for Your Business

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

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