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Dawn McGruer: Helping Businesses and Brands Shine Online

Passionate about Digital Marketing & Entrepreneurial Escapades!

I started my business at the ripe age of 21!

 

 

Was it a good idea?…All I know is that I turned my passion into profit. I absolute love the dynamic pace of digital marketing, technology and entrepreneurism.

 

That said it’s not always been easy being in business and I thrive on helping businesses and brands shine online.

 

The number one reason I started my businesses (I have multiple from a marketing agency, digital and social media academy to investing and property) is that I want to make a difference.

 

Every single day I help entrepreneurs and businesses and their teams to maximise their digital marketing profits by developing digital skills in order to scale and grow their business so that they can accelerate their success and achieve their dreams and lead the life they deserve.

 

After all being in business is about lifestyle and living the life you want. I firmly believe in being the best YOU….This is about overall well-being from mindset, health, wealth, happiness, family, friends, relationships, business and let’s not forget ADVENTURE.

 

My clients are entrepreneurs, business owners and marketing professionals who are really passionate about what they do and that’s what makes me tick. They share a passion of mine because they too want to increase their online presence and ultimately generate more leads and convert more profitable customers.

 

That’s what makes businesses sustainable and successful but we ALL want to make the best of the life we have. We only have one stab at it so it’s important we get it right…

I meet thousands of people a month and the great news is that even if YOU are not living your best life and being the best YOU now….That can change TODAY!

 

It pains my heart when I meet entrepreneurs and business owners who continue to spend time, money and effort on the wrong strategies that won’t reap the best results for their investment.

 

Why do I feel such a connection with this issue?…because I went through the exact same pain and heartache when starting and growing my business. I have literally spent hundreds of thousands of pounds forging my way from start-up to sell-out success!

 

It didn’t happen overnight I am 40 now and over the past 20 years I am learning and evolving every day. I have felt the frustration and fear as a business owner and climbed that mountain only to fall back down but I got up again and again and I will never stop striving.

 

YES I have won multiple awards for speaking, as an author and as digital marketer and as a business women but it’s not all about accolades. Nice as they are success is different to every person and it doesn’t have to be about money or wealth. It’s about what makes you HAPPY!

 

Don’t get me wrong I was super excited when Wiley offered me a publishing contract but it’s not the money but the recognition that makes me HAPPY…What makes you HAPPY?

 

It’s really important to have goals in each area of YOUR life not just around business.

 

How can I help YOU?…I have failed enough to know what doesn’t work so what I can offer is to simply share my story and my journey so YOU know the pitfalls to avoid, tips to achieve your goals faster but most importantly by sharing my success strategies!

 

I will share powerful ways to market YOUR business online showing YOU how to boost YOUR online visibility and YOUR profits to revolutionise YOUR life and business.

 

I have always known that I have a special skill to inspire, motivate and help people achieve outstanding results that have a big impact on their lives and businesses but I’ve been so busy focusing on growing my business I haven’t shared and connected in the way I wanted.

 

Guess what – The time is NOW…I am here to share the expertise I have gained over the past 20 years establishing myself as a key influencer in the field of digital marketing and working with some of the world’s leading and respected organisations and now it’s my time to empower YOU TO SHINE ONLINE!

 

Ask me anything and I will share my experience and at very least be here to listen – Let’s celebrate each other’s success and take this journey together…It’s only fair to share and there is no need to go it alone from now on….I am here to help YOU!

 

Come JOIN my Facebook Group – Business Consort Digital Marketing Made Easy – I’d love to get to know more about YOU and YOUR business. Join the “Digital Marketing Made Easy” community and connect with business owners, consultants, and entrepreneurs – It’s our Facebook community where you receive valuable content and tips about how to get clients and grow your business and you’ll get to interact with me —  Click Here

 

Dawn McGruer FRSA FCIM MIoD – Helping Businesses & Brands Shine Online 🙂

Multi-Award-Winning Digital Marketing Speaker, Author & Trainer

Ranked #1 Globally By LinkedIn for Digital Marketing – LinkedIn Profile

Founder of Business Consort  – Digital & Social Media Academy

Tel: 0800 334 5784

Connect with me – Facebook – Twitter – LinkedIn

Women in tech and bridging the digital skills gap

According to a recent study by McKinsey (Women in the Workplace 2018) women remain underrepresented.

This is particularly true in tech industries where only about 20% of Tech Jobs are Held by Women (Small Biz Trends:Women in technology statistics) and a lack of female mentors could be playing a part in inspiring the youth of today.

I (Dawn McGruer Ranked #1 for Digital Marketing on LinkedIn) have worked in tech for the past 20 years and although I do see more and more females in the world of tech it is still a very slow evolvement. There needs to be a concerted effort to attract more women to the technology sector but the gender pay gap isn’t helping with the average salary for women reported as £59,209 and £78,599 for men.

 

According to the recent Computer Weekly Salary Survey 2017/2018 UK & Ireland, the UK will have 800,000 unfilled IT jobs by 2020. So we are facing a huge worldwide digital skills gap.

This skills gap was indeed addressed by the Education Secretary, Damien Hinds back in January 2018 in his first speech in this position so there needs to be investment in the youth of today who will be tomorrow’s tech and business leaders and entrepreneurs.

 

I am passionate about bridging the digital skills gap and have concentrated my efforts into developing digital skills through Business Consort Digital Academy. I am proud to say we have reached over 25,000 in our alumni who we have successfully trained and certified to CIM standards but there is still a long way to go.

 

I feel that digital marketing is such a central skill to have in business today due to the fact online presence contributes heavily to business success.

 

I see a vast amount of organisations who have absolutely amazing products and services but still struggle to reach the levels of profit they require to sustain and grow.

This is largely down to ineffective and insufficient marketing not the actual demand for the product or service but more to the visibility and reach to their target audience and markets.

So how can we empower our business owners, marketers and upcoming talent?

I feel digital marketing and tech related skills need to be taught in schools and there needs to be more inclusion of digital marketing as a whole in University degrees.

 

As a CIM tutor for the CIM Digital Diploma in Professional Marketing I can honestly say I am shocked at how many degree holders have little knowledge of digital marketing in the business world. Even those who have marketing related qualifications have not had the exposure in the syllabus to digital marketing for commercial purpose. This is really disappointing in an era that is so focused to online trading and commerce.

 

I feel that curriculum needs to encompass real-world business skills because again when we look at the talent coming into business many are not equipped with what these businesses need in a marketing or tech related role.

 

Apprenticeships have been a welcome addition to this sector but still they are coming into an apprenticeship totally fresh and under-exposed to the concepts of business.

 

If we could reach our youth in schools and follow this solidly through higher education or apprenticeship training businesses would be more at ease in employing young talent because there would be a higher level of expertise that would fundamentally help them add to productivity and profit far quicker.

 

This is often over looked because when you look at job adverts the majority want experience because they don’t have the resources or time to micro-manage and train from scratch. If we could help bridge this gap we would see a more diverse recruitment approach from business and younger talent would have more opportunities to accelerate their careers.

 

Join the digital revolution and join our 30 day Digital Challenge – Download our  FREE PDF Guide packed full of 30-Days of Digital Tips…

Dawn McGruer FRSA MCIM – Multi-Award-Winning Digital Marketing Speaker, Author & Trainer

  • Awarded Best Female Speaker by The Professional Speaker Awards
  • Publishing Contract with Wiley for Digital Marketing Book covering our Award-Winning Solution Framework
  • Ranked top 1% on LinkedIn for Social Media & Digital Marketing – Social Selling Index.
  • My mission is to ‘Maximise Digital Marketing Profits to Scale & Grow A Business’ and started my busines at age 21.
  • I am a digital marketing specialist, trainer, consultant and owner of Business Consort; a leading digital agency and training academy, accredited by the CIM (Chartered Institute of Marketing)
  • Trained & Certified > 25,000 professionals (Founder of Business Consort- Digital & Social Media Academy)
  • We provide digital marketing services to national brands, such as HPE, MBNA, BT and Virgin Media, and SMEs across all sectors.
  • Over 14 commendations from the CIM for exceptionally high student pass rates (99%)
  • Passionate about digital marketing and driving business growth through enhancing online presence and increasing brand awareness, I have successfully designed and implemented effective digital marketing and social media campaigns across all sectors. I am committed to researching and studying new developments in the industry so I can deliver innovative marketing solutions and provide relevant skills and knowledge to business owners and individuals.
  • I am particularly confident in building, cultivating and managing branded online communities across social media platforms. Technically proficient, skilled in data analytics and digital metrics.
  • A dynamic, forward -thinking leader, adept at managing a diverse, highly skilled team, I am committed to delivering an exceptional service across digital and social media marketing training and services, and welcome opportunities to connect.

Our Director is Judging The UK Digital Experience Awards

Our Founder Dawn McGruer MCIM FRSA MIoD has been invited to judge The Digital Experience Awards (DXA) which are awarded to businesses providing an exceptional customer experience through the use of digital technology.

As an award winning digital marketing trainer, practitioner, consultant, author and speaker who has become a key influencer in the world of digital over the past 20 years having amassed over 5 million subscribers and a 45,000 strong LinkedIn network.

She is the Founder of Business Consort who provide digital marketing training courses and qualifications and is accredited by The Chartered Institute of Marketing and was established in 2005. The academy has developed it into a world leading training organisation having trained & certified over 20,000 students to date.

She has over 10 commendations from the CIM for outstanding results achieved by her students achieving worldwide recognised qualifications such as the CIM Digital Diploma in Professional Marketing. In addition, she also was shortlisted for the CIM Marketing Excellence Award ‘Marketer of the Year’ earlier this year

Dawn has trained 1000’s or organisations including some of the world’s largest Global brands across most industries and was invited as a lifetime Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.

Recognising Digital Excellence and Innovation – Awards Finals will be hosted on Thursday 12th July 2018 at The Park Plaza Riverbank in London.

ABOUT THE AWARDS

Now with enhanced B2B and B2C categories including fintech and omni-channel this year, every sector and size of company can be recognised. The awards celebrate and reward your team’s digital talent, while raising your profile and attracting a new network of customers.

THE CATEGORIES

There are 23 categories to choose from this year encompassing both sector specific industries such as banking and telecoms, to application specific areas such as the best user experience and best use of social media. The categories have been refreshed to incorporate both B2B and B2C initiatives and to ensure all sizes of organisations can enter whether an individual, SME or large corporation. What’s more you can increase your chances of winning as there is no limit to the number of categories you can enter. More information can be found on the categories page.

We look forward to announcing the winners in July 🙂

30 Day Digital Challenge: How to Turn Marketing into Revenue Generator (Day 27)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: How to Reduce Costs and Increase Profits (Day 28)

Day #28 – Reduce Costs & Maximise Digital Profits

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: Digital Marketers Toolkit (Day 26)

Day #26 – Digital Marketers Toolkit

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge

30 Day Digital Challenge: Day in the life of a Digital Marketer (Day 25)

Day # 25 – Day in the life of a Digital Marketer

Catch up on the rest of the 30 Day Digital Challenge Videos; (View the 30 Day Topics Schedule)

A Day in the Life of a Digital Marketer – Some tips to revoultionise your working day efficiency!

1.) Your community & social network is about 2 way interaction – Don’t leave your daily social media tasks and posting when you go on holiday – do your maintenance marketing – so you need to keep up your maintenance marketing which are the daily absolutely must do tasks – So try going on every day and comment, liking and sharing and make it part of your daily schedule – Also look at connecting to proactively grow your network so you reach more people as the scale of probability means the more people you reach the better your brand awareness and opportunities of engaging with new prospects.

2.) Use an APP to do this 3 x times a day – Morning – Noon and Night! You will only delay your social media if you try and allocate an a hour – we just want you to spend 10 minutes a day on social media to guarantee you double your engagement and audience within a month! Interact with others – Comment – Like – Share – Connect (10 interactions and follow or connect with 10 people). The you need to post once a day – this is your accolade marketing – Newsworthy content like – You have been nominated for an award or your CEO is climbing Mount Kilimanjaro for Charity – just keeping your business in others eye line!

3.) You need to write a blog – Article marketing is key for 2018 as many businesses and some of your competitors are most likely not blogging or don’t have a content marketing strategy in place – great ideas for blogging stem from FAQ’s so that you are actually creating content that has demand!

4.) Optimise your content so you make sure your post appears in Google – Use an SEO Tool like YOAST to ensure your price of content appears in search results.

5.) Email Marketing – Share you blogs through a weekly digest and through social media but also take snippets from that blog after the initial publish on social networks and create social media posts from snippets of the article to keep people / traffic coming to the blog but by using different headlines to attract readers. Try and blog 3 x times a week as this will form the heart of your content marketing strategy.

Don’t forget to look at your Google Analytics – Use the App and the new intelligence tool that will advise you of any trends or insights Google has picked up to allow you to tweak and improve your digital campaigns.

We did LIVE LEARNING sessions everyday @ 1pm on Facebook for 30 Days as part of our 30 Day Digital Challenge but it isn’t too late to join the party Follow us on Social Media & Sign Up to get our Digital Marketing Guide

  • Make sure you LIKE FACEBOOK OUR PAGE to see the daily digital marketing tips
  • JOIN THE GROUP to access all the 30 day challenge tips and more…
  • Sign Up to the 30 Day Digital Challenge & receive video training sessions in our Digital Marketing Made Easy – PDF Guide

30 day digital challenge