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NEW Digital Marketing Qualifications

Here at Business Consort – Digital & Social Media Academy we are very excited to share some very exciting news with you.

We have added 4 new digital marketing qualifications to our portfolio.

We already offer the CAM Diploma in Digital Marketing accredited by the Chartered Institute of Marketing (CIM) and the Professional Diploma in Digital Marketing accredited by The Digital Marketing Institute (DMI).

This month we have launched 4 new DMI qualifications;

  1. Professional Diploma in Digital & Social Selling Accredited by The Digital Marketing Institute
  2. Specialist Diploma in Search Marketing Accredited by The Digital Marketing Institute
  3. Specialist Diploma in Strategy & Planning Accredited by The Digital Marketing Institute
  4. Specialist Diploma in Social Media Marketing Accredited by The Digital Marketing Institute

These particular DMI qualifications have been designed for the busy professional and are constructed to allow flexible, fast track study – student on average graduate within 12 weeks as the actual syllabus is 30 hours of video based learning but can be fast tracked through our blending learning study options which encompass face-to-face courses.

These are important advancements in digital marketing education – They are professional qualifications recognised worldwide and can be used towards CPD (continuous professional development) and cater for both marketing professionals as well as business development and sales professionals.

Why not test your digital marketing knowledge – Try our Digital Marketing Diagnostic Skills Audit Now

Need help finding the right course for you? get in touch Tel: 0800 334 6784 or email usDownload Course Prospectus




Business Milestone For Business Consort Digital Academy

Celebrating as we welcome our 20,000th student this month.

Business Consort, which has centres across the North West and also in London, has been helping businesses and individuals improve their digital knowledge since 2005, aiming to bridge the skills gap across various sectors.

We have also built a national reputation for the provision of industry-accredited qualifications, as well as its work alongside some of the UK’s leading corporates to drive their marketing strategies, delivering a truly integrated approach and helping marketing departments demonstrate a tangible return on investment.

Dawn McGruer launched the company 12 years ago and continues to act as head trainer.

She said: “We pride ourselves on offering ‘real-world’ training that can be adapted to any working environment and it’s incredible to think that 20,000 people have benefited from Business Consort’s services. I’m extremely proud that we continue to play a part in helping individuals progress within their careers and businesses remain ahead of the curve in such a quick-paced environment.”

As a result of our continued success, Business Consort is recognised by the Chartered Institute of Marketing (CIM) as a study centre of excellence and recently received its ninth commendation for the outstanding results achieved by digital marketing students. The provider now boasts a 99% pass rate for digital marketing diplomas.

Dawn continued: “Digital marketing is widely considered as a critical success factor for businesses nowadays, so it’s vital that the skills gap in this area is plugged. Sometimes, outsourcing such services seems like the easy option, but equipping in-house staff with new skills can not only improve the bottom line, but also increase employee retention and morale.”

As part of its offering, Business Consort delivers courses in digital marketing, social media, search engine optimisation, analytics, email marketing and MailChimp. This month, it has launched five new Digital Marketing Institute accredited qualifications in digital marketing, social media marketing, search marketing, strategy and planning and social selling.

Dawn added: “Looking to the second half of 2017, we’re excited to be expanding our reach and digging a little deeper into how businesses and individuals can make the most of digital marketing.

“I’m confident that the new accredited qualifications we provide will make a real difference to our students’ marketing efforts and I can’t wait to hear the success stories.”


• Business Consort was set up in 2005 by head trainer Dawn McGruer MCIM FRSA MIoD
• Courses are offered face-to-face and online worldwide and 3,500 students are trained per year
• Business Consort is accredited by the Chartered Institute of Marketing and the Digital Marketing Institute
• Training available includes: digital marketing, social media, search engine optimisation, analytics, email marketing & MailChimp
• Business Consort offers six professional and worldwide recognised digital marketing qualifications.

Digital Marketing Salaries 2017 – Trends & Predictions

The biggest motivation for students choosing to study a digital marketing qualification or up-skill through attending digital marketing courses is for professional development – This could be looking to perform better in a role, achieve better results from their digital marketing efforts or simply gaining a pay rise or promotion.

So what does a Digital Marketer expect to get paid in 2017?

Digital Marketing Salaries 2017 – They range from about £30-100K depending on experience and qualification

Those with experience and a digital marketing qualification such as a diploma in digital marketing can expect to be around £50K plus.

According to the Reed Salary Checker Tool the average digital salary is £38K which is an increase from last year and about 8,000 jobs which is a slight drop from last year but it is only January after all.

There are currently over 300 jobs offering over £60,000 so we know digital marketing has great opportunities for career development and we know digital skills are the most sought after by employer right now in a variety of disciplines including sales and business development not just marketing – so if you want to get the edge over the competition 2017 is definitely the year to develop your digital skills.


I am always overwhelmed by employees dedication to the business they work for when they attend courses – Its just fantastic to see the enthusiasm, passion and effort that goes into their digital marketing and social media efforts. It is the most satisfying aspect of my job when I meet people who share my love of digital marketing as well as vision of taking digital marketing to the next level in business and who want to keep up to speed with digital trends, insights and strategies.

Sadly I often see that these inspirational and dedicated group of marketers don't get the recognition they deserve and this could be reflected in their employer investing in training, offering a pathway to promotion or pay rise.

In these times where every penny spent counts surely we need to look at where we spend the money we have and what we can do to grow our businesses which in turn would help overcome dissatisfaction in the workforce.

So what can employers do? what would this look like in business?

Well we know that businesses who develop an integrated digital strategy that is broken down into daily tasks achieve better results and return on investment and tend to work smarter not harder.

Only half of businesses have a digital marketing strategy!

It's because sometimes the people tasked with this don't have access to the skills but more often than not its knowing what are the proven strategies that work and what are the tools that will help deliver effective and efficient digital campaigns. So we see a company outsource to overcome these obstacles but to be honest half the time the agency might not be in that much better position – yes they can probably draw on case studies but an account manager who is tasked with developing your strategy generally isn't part of the delivery team.

Outsource or keep in-house?

I can stand back and see these issues with clarity but my biggest advice to a business is to do as much in-house as possible – an agency can never feel the business mission, ethos or passion of those who are part of that team so please consider investing in training but accredited and certified training.

Sourcing quality Training

Unfortunately anyone can be a ‘training provider' but we meet huge amounts of people who opt for a courses that have no alignment to best professional practices meaning the quality and content is unregulated. We know as a CIM study centre that we undergo regular quarterly centre reviews and monthly and annual performance assessments.

There are only about 28 Chartered Marketing Accredited study centres worldwide and about 30% are in the UK so ensure you check out your training provider to ensure you get the quality your investment and team deserves.


Continuing Professional Development (CPD)

As a training provider and digital agency we know the importance of keeping your skills up to date – As practitioners this is fairly easy as we are involved in digital marketing daily but we all still do additional activities to reach and even exceed our potential and keep improving. We have worked hard to attain 7 x commendations for outstanding results but many providers have no such accolades to substantiate their offering.

For individuals CPD is crucial as well as for employers – Prove your worth to current and future employers by joining our Chartered CPD Programme. It’s a great way to manage your professional development whilst also demonstrating your commitment to keeping up-to-date and learning new skills.

What is CPD?

‘The proactive maintenance and extension of professional knowledge, skills and personal qualities required to drive responsible practice throughout working life.'

Continuing Professional Development (CPD) is about improving skills and knowledge, ensuring you remain current and effective as a marketing professional. It’s relevant throughout your career – whether you are new to marketing or an experienced professional wishing to keep abreast of the latest trends and techniques.

Choose courses and qualifications wisely and remember a continuous professional development is required to keep skills current and to ensure your team are working with the best knowledge to guide an effective digital plan.

All of our courses are accredited under the CIM CPD programme and by joining the CPD programmeit will help you achieve the understanding and expertise that are expected of today’s marketing professionals.

What’s in it for you?

By joining the CIM CPD programme, you’ll gain:

  • new skills and knowledge, up-to-date with the latest trends.
  • tangible evidence of your commitment, competence and professionalism.
  • enhanced opportunities in a competitive job market.
  • personal confidence in your credibility as a marketer.
  • a clear route to Chartered Marketer status.
  • an opportunity to track progress and receive recognition for your achievements.
  • improved productivity.
  • increased ability to adapt positively to change.
So CPD will not only keep skills at their peak and aid constant development you can also achieve the accolade of the most prestigious marketing status of all time – Chartered Marketer.

Working towards Chartered Marketer status

Chartered Marketer – Join an elite community of marketers, all committed to maintaining the very highest standards in marketing knowledge and experience. Use the Chartered Marketer logo (and designatory letters) to show others that you are an up-to-date, experienced and qualified marketing professional.

You can achieve Chartered Marketer status through a combination of knowledge, experience and continuing professional development. If you’re currently a CIM member at MCIM or FCIM grade, you can work towards Chartered Marketer status.

Fast Track or maintain your current status through gaining CPD through CIM accredited courses or qualifications.

What is the biggest digital skills gap?

Gaps in knowledge such as being great at generating leads is only as good as the monitoring that goes with it to ensure optimal conversion  and customer journey. We see digital metrics and monitoring as one of the biggest skills gaps generally because Google analytics is free and so is social media.

A classic example of a knowledge gap is the common scenario of a business is generating leads but not getting enough to achieve the sales figures they have projected

Most start looking at ways of generating more leads and start throwing money at adverting and using more digital channels but there are better approaches to this problem.

A company should be looking at their customer journey and the percentage of leads converting and what barriers may be preventing more web leads or sales.

Perhaps if a digital team could proactively look at web conversion optimisation then they could get an immediate lift in results from current web visitors. Using analytics a campaign and current activities can be improved to generate better results from current spends assuming they know what to measure and what insight to draw from these tools.

But its not all doom and gloom because I also meet the companies who have bought into digital marketing and are reaping the rewards.

Benefits of Digital Marketing;

  1. Reaching a greater audience
  2. Generating leads
  3. Converting more sales
  4. Engaging their current customer and increase repeat and more frequent purchases

They see the bigger picture too – these businesses have seen the light!

They see that training is an investment crucial to keep improving their digital marketing results and to grow their business.

These forward thinking leaders are forging ahead because they know that the more they invest in their teams digital skills that this will have a direct correlation to their success.

In 2017

I see an amazing opportunity for businesses to increase their online visibility through taking their digital efforts and really looking at what money they could actually save by investing in up-skilling their team and not just the marketeers.

Digital marketing exists through the entire business because it can help with;

  • market research for product and service development, demand for new launches,
  • aid customer service,
  • build pipelines of leads for sales teams as well as helping manage existing customers to free up account managers to focus on new business development,
  • it can help shorten the sales cycle,
  • provide a better and more seamless experience for prospects, reduce unnecessary customer service calls though provide information through content marketing,
  • increase employee productivity which can help save up to 60% of the time on tasks through automating tasks and using digital tools for efficiency gains.

The list is endless!

Processes form the fundamentals of any plan

It may sound strange but we spend most of our time looking at processes and tools in place when we review a clients digital marketing strategy.

We now if you get your lead funnel right and data management and customer relationship management procedures plus get the right tools in place before you start driving ahead with implementing digital activities then you see far quicker and far better results – its all about reducing barriers for employees and prospects!

I constantly look a digital marketing salaries throughout the UK and the roles available in today's market – The great news is there a lot of digital jobs to be had but from an employer prospective here isn't enough digital skill to go round.

We know a huge percentage of jobs go unfilled every month. The aspect to consider is are these jobs paying enough to obtain the skill that does exist in the UK?…Well there a lot that just are not offering the remuneration to draw that skill in but those who are either offering training as part of the package to justify the lower salary or those offering a salary that matches the skill base are seeing the benefit.

How many people do I meet a day that tell me – we outsource and are looking to take it back in-house as we aren't getting the results or we are looking for a new digital manager or agency as our last marketing agency failed to deliver on their promises

The answer is about 50% so about 40 people a week.

That number says 2 things to me – Many agencies don't have the skill (or rely on the fact that a business has no knowledge what should be happening to regulate if what they are paying for is working) or ability to match their charges with a digital return on investment and many employers don't offer the remuneration or training to take their digital efforts to a point whereby their efforts are delivering results.

A business simply could not survive in business today without digital marketing so why does digital marketing not get the investment it needs to reap huge benefits for business?

Well I can honestly say it's often due to the lack of understanding from management – social media networks are free to join so in turn a training budget is not always allocated to getting the best return versus paid software acquisition. We do work heavily in educating a business about digital benefits as well as potential pitfalls as well as what should a digital marketer be paid.

A marketer needs all 15 of these digital skills shown in the below image in business for effective digital marketing in 2017 – Start earning what you are worth and develop you digital skills by attending a CIM Accredited Fast Track Course in Digital Marketing

Need Help then get in touch for a FREE Training needs analysis – Give our team an idea of your objectives or issues you facing such as skills gaps and they will match the best options for you to consider from courses or qualifications or guidance on strategy. Call 0800 334 4784 or drop us an email

Don't forget: Subscribe to our blog to keep up with digital marketing developments and the ever changing digital era – Or join the conversation by commenting below – Talk to us on Twitter #developmydigitalskills @businessconsort and let us know your views, thoughts and obstacles….SHARE THIS ARTICLE NOW – Knowledge is power! – Let others see if they are earning what they are worth.

Best Digital Marketing Courses

TOP 5 Most Popular Courses

best digital marketing courses

We trained over 2500 delegates in digital & social media skills last year – We are often asked ‘what are the most popular courses?' – So here they are! We have compiled a list of the top 5 best digital marketing courses based on their popularity over a 12 month period and also most in demand topics to develop digital and social media marketing skills for business which was compiled based on bespoke and open courses we hosted in 2015 and trends identified for 2016.

Our price guarantee means we are 20% cheaper than all like-for-like course in the UKWatch our video to find out more about our courses….

All of our courses are accredited under the Chartered Institute of Marketing CPD Programme.


1) Fast Track Digital Marketing 2-Day Intensive Course
A great way of getting a fast-track through attending our intensive 2-day digital marketing course which incorporates all digital channels and their is an optional upgrade of £100 to study the Cam Diploma in Digital Marketing too.

  • Only £649 + VAT (Normally £749)
    Manchester – Wed 3rd & Thur 4th Feb 10am-4pm OR Wed 20th & Thur 21st Apr 10am-4pm
    London – Wed 10th & Thur 11th Feb 10am-4pm OR Wed 27th Apr & Thur 28th Apr 10am-4pm

2) Advanced Social Media Marketing Course
Social media strategy & advanced techniques to grow your networks, generate leads & monitor results.

Only £249 + VAT (Normally £399)

  • Manchester – Tue 19th Apr 10am-4pm
  • London – Tue 9th Feb 10.30am-4.30pm & Tue 26th Apr 10.30-4.30pm
  • Birmingham – Wed 6th Apr 10am-4pm
  • Leeds – Thurs 7th Apr 10am-4pm

3) Content Marketing Training Course
Increase web traffic by 44% & become 50% more visible in search results! Learn how to generate inbound web traffic and leads using content marketing strategies

ONLY £299 + VAT  (Normally £399)

4) Novice Bundle Deals
Our Novice Bundle is a popular option for those just starting out and getting to grips with digital and social media marketing

ONLY £199 + VAT  (Normally £398)
  • Manchester – Wed 18th May 10am-5pm
  • London – Thur 19th May 10am-5pm
  • Birmingham – Wed 11th May 10am-5pm
  • Leeds – Thur 12th May 10am-5pm

5) Masterclass Medley
Our Masterclass Medley is ideal for those who want to pick'n'mix their own selection of our 10 x half-day courses

From £99-149 each (Normally £199) or ALL for £1340 + VAT(normally £1990)

Includes; Certificate, all course materials including slides from the day, refreshments and unlimited after-course support

BEST QUALITY – PRICE – CHOICE – We offer 100% satisfaction guarantee for value for money, quality of course content, expertise of course tutor, one-to-one tuition as course sizes are limited to small groups!

Got questions?… Email or call 0800 334 5784

Join the conversation and let us know what digital skills you would like to develop or let us know your biggest challenges or obstacles in digital or social media marketing!

Digital Marketing Qualifications are key to bridging skills gap

With a huge digital marketing skills gap in the UK digital marketing qualifications such as the CAM Diploma in Digital Marketing will be the key to bridging the lack of advanced knowledge in this  industry.

We find that digital marketing skills are the most sought after in business due to the fact that every business needs to develop their online presence to stay ahead of competition and generate more leads and ultimately profit. Digital marketing channels have also been very popular due to their high return on investment and speed to recognise a return.

Unfortunately we just don't have enough skilled digital marketers to fill job roles and this is partially due to the fact that many senior level managers achieved degrees in marketing but at that time their was very little if any digital marketing in the syllabus.

As digital marketing hit a high we also saw many jump on the band wagon to ‘train' attendees in digital or social media related topics but these courses tended to be delivered by inexperienced or self-taught trainers rather than practitioners which meant there was a huge emphasis on broad strategy or use but no practical or proven examples. In turn there are very few accredited or certified courses of this nature available in the UK and with a huge amount of online content it seems fairly daunting to go the self-teaching route (never mind the time involved).

Hence why we feel this industry needs regulation to ensure delegates receive the quality and value for money that is available in professional and academic study. The great news is there are providers who are accredited and certified – The Chartered Institute of Marketing is one of those bodies forging the way in marketing and digital!

About CIM (The Chartered Institute of Marketing)

  • 35,000 members worldwide (across 90 different countries).diploma marketing qualifications
  • Improving the skills of marketing practitioners and working on developing the marketing profession.
  • Core business is membership, qualifications, training and research.
  • The only professional marketing body that offers internationally recognised qualifications and can award Chartered Marketer status.

The CIM accredit the CAM Diploma in Digital Marketing which is a marvelous digital qualification that is recongised worldwide and those studying can be assured its a professional and academic course that is equal to that of first degree (level 4).

Its also one of the very few aimed at those who are looking to work or who are already involved in digital as its been developed alongside employers who have been actively involved in the syllabus as they have put forward their thoughts and skills required in today's business world to ensure its alignment to what is required in a digital marketing role.

The assessment through submission of assignments has been a huge step forward as students can learn and apply knowledge on the job through creating digital marketing plans, strategies, presentations and reports as part of their diploma for their own business which in our experience is the best way of learning through application we have seen on a course.

We – Business Consort – Digital & Social Media Academy have been proud to deliver this digital marketing qualification for many years and believe that the diploma in digital marketing and accredited courses of it's nature will be critical to having a workforce who are fully able and have the sufficient knowledge in digital marketing.

Find out more about digital marketing courses and digital marketing qualifications now.

Business Consort Commended for Digital Qualification Success

We've done it again with the help of our students who have achieved excellent results in their digital qualification – CAM Diploma in Digital Marketing which is Accredited by The Chartered Institute of Marketing.

Business Consort – Digital & Social Media Academy have received yet another commendation from The Chartered Institute in Marketing to mark the excellent performance of its students during the latest assessment submission in September 2015.

We are a CIM accredited study centre who deliver a variety of digital marketing courses as well as this sought after digital qualification. The Diploma in Digital Marketing is equivalent to a first year degree and covers all areas of digital marketing required in business today. It's one of the most in demand qualifications that employers are looking for their employees and new team members to hold due to its alignment to activities required in marketing roles.


The Awarding body at The Chartered Institute of Marketing (CIM) has commended Business Consort ltd for the excellent standard of results achieved for assessments submitted in the September 2015 assessments session for the Digital Marketing Essentials Unit of the CAM Digital Diplomas.

We are ecstatic about achieving another commendation to recognise our success in the delivery of this digital qualification as well as the outstanding achievements of our students.

Our rolling enrollment gives our students to start at a time that suits them and get started in online diploma or attend a face-to-face course every 8 weeks.

We look forward to more success over the coming year and are constantly improving the learning experience for our students and we credit this success to our unique personal support direct from our course tutor Dawn McGruer FRSA MCIM MIoD. Our tutor call booking system has proved invaluable to helping students with their studies and assignments as well as our webinars and question forum.dawn mcgruer

We also refresh our online learning community content every 12 weeks and also offer a blended learning option through attending our Fast Track Digital Marketing 2-day course available in London and Manchester which covers about 80% of the diploma syllabus and is then supported through access to further materials in our interactive online learning community.

We feel our flexible payment plans starting from £79 a month allow all students access to this digital qualification – Our upfront course fee is also over 60% cheaper than any other CIM study centre worldwide so our students can rest assured we can be beaten on price.

In addition,  also guarantee quality as we are at the top of the CIM league tables as our pass grade average is B with an overall pass rate of 99%!

Find out more about the Diploma in Digital Marketing and come and join Business Consort and our students success.


Essential Skills Of A Digital Marketers

digital marketing skills career

Digital marketing skills are very important for the success of your career

The digital marketing industry is one that requires significant skills. Previously we have reported on the digital marketing skills gap across the UK, Ireland and even in the US. Studies have shown that only 1 in 5 digital marketing employees have the qualifications and skills to effectively do their job.

For some businesses this is a massive problem and it is costing them heavily. According to some figures, the UK is losing £2 billion annually from the lack of digital marketing skills.

To combat this there is only one option: to train current and future staff in the required skills necessary to fulfil their jobs. Because there is going to be a high demand for those with the skills in the short term; there is a need to concentrate on the essential skills first before moving on to a broader range of skills.

Each position within the career path of a digital marketing professional will require different set of core skills. At the entry-level of the career path, employees will need to possess more ‘frontline’ skills that can help an organisation to implement campaigns. However, those looking to secure senior positions will be looking at more management, organisation and strategic skills.

So what are the essential digital marketing skills required for different positions?

Digital Marketing Executive

A digital marketing executive is the likely entry point for most in the industry. From here, successful employees can move on to specialise in a certain niche area of the digital marketing industry as they progress through their career. Alternatively, they could wait and move directly into more senior positions.

Digital marketing executives have a wide range of responsibilities. Therefore, those who want to apply for these roles need to have a broad range of skills. Social media is one of the most highly sought after as businesses can gain a significant amount of customer information and generate leads from this marketing avenue. Research has also shown that there is a 27% skill gap between those who possess such skills and the demand for those individuals. Learning Facebook, Twitter and LinkedIn best practices can therefore offer you a good chance of securing your first position.

Those entering the digital marketing industry should also look at their writing skills. The majority of digital marketing tasks centres on creating content whether that is blog, email or social media copy. This is why many of those who enter the digital marketing industry have a humanities based education (i.e. English, Business, etc).

Content is essential for establishing authority within your industry and supporting your company’s lead generation activities. Therefore, having strong writing skills can provide the best return for your employer.

There are several courses out there which can support digital marketing with these skills. For instance, there is the Online Writing For The Web Course and the Online Social Media Training course. Both of these will improve the chances that you can secure a job within the industry.

In addition to these implementation skills, many businesses are also demanding that their new employees have soft skills. Nine out of ten job failures are because of bad attitude or behaviour. Soft skills include communications and flexibility. These can’t be easily taught; however, it is essential that you try to obtain these skills.

digital skills career ladder image

Obtaining digital skills help you climb the career ladder

Digital Marketing Manager

A digital marketing manager is often the next stage on the career path, unless you want to go down a specialised route. To achieve a manager’s position it would be highly useful if you can obtain a Digital Marketing Diploma. Taking one of these courses needn’t take an excessive amount of time and some can be completed within 6 months.

Adding a diploma to your list of qualifications will support the general effectiveness of your team management. As you will likely be leading a team with a wide range disciplines and personalities, good employee management skills are required. Part of these management skills should also be how to develop a strategic marketing plan.

To help develop these strategic marketing plans, you may find it beneficial to learn more disciplines such as PPC and SEO. Having an understanding of these areas will greatly benefit you and your employer as they have a clear understanding of the needs and abilities of each marketing platform at their disposal. This knowledge can then be utilised to align all the digital marketing efforts of your business.

Finally, good management teams need to be able to analyse the results of the campaigns they are managing. Data analysis is actually one of the common skills missing from digital marketing. According research there is a 37% data analysis skill shortage yet 76% of marketers believe this is one of the most important skills to have. Improving your analytical skills can give you a real edge when it comes to applying for any digital marketing positions.

Chief Technology Officer

The final step in the digital marketing career is to become the chief technology officer. This is where a lot of the physical work is no longer part of your daily routine. Instead there is a focus on the developing of plans to improve the awareness of the brand online and the financial management of the department.

Again strong analytical skills are required in this job role as is knowledge of some of the latest technological advances. For instance, you should know about and have an understanding of the emerging mobile marketing practices. However, this is again a very common area missing from many employees with some companies reporting that 29% of their employees lack this skill and knowledge.

With the rise of mobile internet browsing, emails being opened on mobile devices and mobile shopping, it is important that if you are looking to gain as much knowledge as possible about this platform. Then you can look for ways to implement it within your company’s marketing strategy.

Finally, as a CTO, you will be required to attend meetings and give presentations to other senior members and staff in your department. There are several skills required for this including: public speaking and motivation. Without these you will not be able to convince those you are speaking to that you are providing the right information or your plans should be followed.

How Can Businesses Support Their Employee’s Career Growth And Benefit?

digital skills training image

Training helps you improve your digital skills set.

Businesses should play a key role in the training of digital marketing employees. There are many options available for businesses that are both highly effective at teaching the core and peripheral skills of the employees and are cost-effective.

For instance, providing the business’ employees with a professional qualification such as a diploma can cost as little as £79 a month per employee. This will provide staff with the knowledge to implement best practices into the campaigns they are managing that will result in a better return on investment.

In addition, businesses should consider offering their staff highly effective coaching and mentoring services. These are perfect for businesses that have very specific objectives that they want to meet as the service can be tailored to those.

The coaching is a short-term option that often lasts between one and three months. It focuses on teaching the employee the key competencies they need to perform better in their position and return the best results for the business. This is the perfect option for those who have a team that is relatively new to digital marketing and need to be trained from scratch.

However, the major benefit of coaching is that it can quickly and inexpensively raise the level of talent within the organisation and allow the staff to implement successful campaigns during their training.

Mentoring is the longer option and concentrates more on the building of skills that staff already possess. This is perfect for those who have already got some of the basic skills or qualifications needed for the digital marketing industry.

It is also a good product for those who are running campaigns continuously and might need ad-hoc support as they come across problems. Those who have been mentored have seen a vast improvement in the results of their online marketing campaigns.


Digital marketing skills are varied and require a significant number of technical skills such as writing, social media, mobile marketing, etc as well as soft skills like leadership, communication and flexibility. Many of these skills can be trained very easily and quickly.

If you are looking to get your first step up on the digital marketing career ladder there are many options available. You could start with courses designed to enhance your knowledge of a specific digital marketing skill or you can earn yourself a professional qualification such as a Diploma which can be completed within six months of starting.

Taking one of these courses will allow you to be seen as a frontrunner for any job you apply for as there is a general lack in digital marketing skills in the current marketplace.

If you are a business looking to gain more from your online marketing efforts then you need to consider looking at training your staff. Providing a professional qualification is neither expensive nor disruptive to your business. For just £79 per month per employee you can provide them with a Diploma or you can provide them with further opportunities to upgrade their skills with coaching and mentoring.

Whatever option you choose, you will see a marked improvement in the skills, productivity and results of your online marketing department.

Business Consort Commended by The Chartered Institute of Marketing

We are extremely proud to announce that The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Business Consort Ltd for the excellent standard of results achieved for assessments submitted in the September 2013 assessments session for the Marketing and Consumer Behaviour and the Digital Marketing Essentials units of the CAM Diploma.

Find out more about CIM Courses and the CAM Diploma in Digital Marketing

This commendation from the world's leading marketing association is testimony to our hard work and efforts in helping students and their businesses excel in the digital world.This is an accolade that current and potential students can gain assurance from in terms of choosing Business Consort as their study centre as we will continue to strive to ensure we are a centre of excellence for all training courses that we provide.Diploma in Digital Marketing

Did you know that 95% of UK employers see the CAM Diploma in Digital Marketing as the qualification to attain? – Source: 2013

If you are looking to develop your skills in digital marketing and get ahead in your career why not enroll now and gain a worldwide recognised professional qualification in as little as 12 weeks? CAM Diploma in Digital Marketing Course Details…

Get a copy of the syllabus and benefits webinar – Download Now…

Got questions?Email us your enquiry now

5 reasons to study the Diploma in Digital Marketing with us

  1. We are the cheapest of the 20 study centres worldwide who offer the Diploma in Digital Marketing by at least 60%! (The CIM charge £2500! – we charge £849)
  2. We train from a practitioners point of view as we practice what we preach as a digital agency so have a far greater knowledge to offer businesses
  3. We provide unlimited and personal course support through the community, live webinars, email, through our free phone number (you even get the course tutors mobile no.) – And support is offered outside working hours and over weekends too!
  4. Our student pass rate and grades are excellent – The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Business Consort Ltd for the excellent standard of results achieved for assessments submitted in the September 2013 assessments session for the Marketing and Consumer Behaviour and the Digital Marketing Essentials units of the CAM Diplomas
  5. Our method of teaching is through on the job learning and coursework can be used in students portfolio’s – 83% of our students have either gained a pay rise or promotion or found a new job in the digital marketing arena with average salaries reaching in excess of £50K – See the Digital Salaries report to see what you could earn.

If you would like to discuss further please contact us on 0800 334 5784 or visit our website